Vanessa Toscano

Build, test, and deploy targeted email campaigns using HubSpot, focusing on segmentation, deliverability, and performance optimization. Manage the email marketing calendar, ensuring alignment on deadlines, content assets, approvals, and QA processes. Collaborate cross-functionally with content creators, event producers, and external stakeholders to gather campaign requirements and ensure brand consistency. Analyze email performance metrics, report insights, and support testing initiatives to improve outcomes. Coordinate paid digital campaigns across LinkedIn, Facebook, Google, and X (Twitter) with agency partners. Support on-site event marketing logistics to align digital and in-person engagement strategies. Maintain campaign documentation and contribute to marketing operations best practices.

Build, test, and deploy targeted email campaigns using HubSpot, with a strong focus on segmentation, deliverability, and performance optimization. Manage email marketing calendar, ensuring alignment on deadlines, content assets, approvals, and QA processes. Collaborate cross-functionally with content creators, event producers, and external stakeholders to gather campaign requirements and ensure brand consistency. Analyze email performance metrics including open rates, click-through rates, and conversions; report on key insights and support testing initiatives to improve campaign outcomes. Coordinate paid digital efforts across LinkedIn, Facebook, Google, and X (Twitter) through agency partners to complement email campaigns and broaden reach. Support on-site event marketing logistics to ensure continuity between digital engagement strategies and in-person experiences. Maintain campaign documentation and contribute to process improvements and marketing operations best practices with on-s

Draft quarterly newsletter and prepare member stories for print. Led grant applications efforts, applying to five grants weekly to maintain over $1,500 in funding. Write bi-weekly blogs on campaign and event topics to increase exposure. Design and construct content for mass emails targeting over 100 donors. Write press releases and blog content to boost nonprofit exposure. Manage and update Facebook, Twitter, Instagram, LinkedIn, and other platforms with a following exceeding 10K.