Hi, I'm Vanessa Toscano, a marketing professional with a passion for driving impactful campaigns and engaging audiences through strategic email marketing and digital advertising. I specialize in building targeted campaigns, analyzing performance metrics, and collaborating across teams to ensure cohesive brand messaging. With a solid foundation in marketing administration and hands-on experience in nonprofit and digital marketing sectors, I strive to blend creativity with data-driven insights for successful marketing outcomes. I love supporting events and crafting compelling content—from quarterly newsletters to social media updates—that helps build community and enhances visibility. Fluent in both English and Spanish, I enjoy connecting with diverse audiences and staying current with the latest marketing tools and platforms to continuously improve campaign effectiveness.

Hi, I'm Vanessa Toscano, a marketing professional with a passion for driving impactful campaigns and engaging audiences through strategic email marketing and digital advertising. I specialize in building targeted campaigns, analyzing performance metrics, and collaborating across teams to ensure cohesive brand messaging. With a solid foundation in marketing administration and hands-on experience in nonprofit and digital marketing sectors, I strive to blend creativity with data-driven insights for successful marketing outcomes. I love supporting events and crafting compelling content—from quarterly newsletters to social media updates—that helps build community and enhances visibility. Fluent in both English and Spanish, I enjoy connecting with diverse audiences and staying current with the latest marketing tools and platforms to continuously improve campaign effectiveness.

Available to hire

Hi, I’m Vanessa Toscano, a marketing professional with a passion for driving impactful campaigns and engaging audiences through strategic email marketing and digital advertising. I specialize in building targeted campaigns, analyzing performance metrics, and collaborating across teams to ensure cohesive brand messaging. With a solid foundation in marketing administration and hands-on experience in nonprofit and digital marketing sectors, I strive to blend creativity with data-driven insights for successful marketing outcomes.

I love supporting events and crafting compelling content—from quarterly newsletters to social media updates—that helps build community and enhances visibility. Fluent in both English and Spanish, I enjoy connecting with diverse audiences and staying current with the latest marketing tools and platforms to continuously improve campaign effectiveness.

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Experience Level

Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent
Spanish; Castilian
Advanced

Work Experience

Marketing and Brand Coordinator at The Learning Guild
September 1, 2021 - Present
Build, test, and deploy targeted email campaigns using HubSpot, with a strong focus on segmentation, deliverability, and performance optimization. Manage email marketing calendar, ensuring alignment on deadlines, content assets, approvals, and QA processes. Collaborate cross-functionally with content creators, event producers, and external stakeholders to gather campaign requirements and ensure brand consistency. Analyze email performance metrics including open rates, click-through rates, and conversions; report on key insights and support testing initiatives to improve campaign outcomes. Coordinate paid digital efforts across LinkedIn, Facebook, Google, and X (Twitter) through agency partners to complement email campaigns and broaden reach. Support on-site event marketing logistics to ensure continuity between digital engagement strategies and in-person experiences. Maintain campaign documentation and contribute to process improvements and marketing operations best practices with on-s
Marketing Intern at #ICANHELP Non Profit
July 1, 2021 - July 23, 2025
Draft quarterly newsletter and prepare member stories for print. Lead intern in charge of grant applications, applied to 5 grants per week and managed to maintain over $1,500 in grant money. Write bi-weekly blogs about related topics to campaigns, events, press information, etc. Construct content and design for mass emails for over 100 Donors. Write press releases and blog content to gain exposure of Non-Profit. Update and maintain Facebook, Twitter, Instagram, LinkedIn, and other online resources with over 10K followers.
Marketing and Brand Coordinator at The Learning Guild
September 1, 2021 - Present
Build, test, and deploy targeted email campaigns using HubSpot, focusing on segmentation, deliverability, and performance optimization. Manage the email marketing calendar, ensuring alignment on deadlines, content assets, approvals, and QA processes. Collaborate cross-functionally with content creators, event producers, and external stakeholders to gather campaign requirements and ensure brand consistency. Analyze email performance metrics, report insights, and support testing initiatives to improve outcomes. Coordinate paid digital campaigns across LinkedIn, Facebook, Google, and X (Twitter) with agency partners. Support on-site event marketing logistics to align digital and in-person engagement strategies. Maintain campaign documentation and contribute to marketing operations best practices.
Marketing Intern at #ICANHELP Non Profit
July 31, 2021 - July 23, 2025
Draft quarterly newsletter and prepare member stories for print. Led grant applications efforts, applying to five grants weekly to maintain over $1,500 in funding. Write bi-weekly blogs on campaign and event topics to increase exposure. Design and construct content for mass emails targeting over 100 donors. Write press releases and blog content to boost nonprofit exposure. Manage and update Facebook, Twitter, Instagram, LinkedIn, and other platforms with a following exceeding 10K.

Education

Bachelor of Arts at California State University, Fullerton
January 1, 2017 - May 1, 2021
Associates Degree at Santa Rosa Junior College, Santa Rosa, CA
January 1, 2016 - May 1, 2018
Bachelor of Arts at California State University, Fullerton
January 1, 2017 - May 31, 2021
Associates Degree at Santa Rosa Junior College
January 1, 2016 - May 31, 2018

Qualifications

Deloitte Digital Salesforce Academy
November 1, 2020 - July 1, 2021
Google AdWords & Analytics Certification
January 11, 2030 - July 23, 2025
Deloitte Digital Salesforce Academy
November 1, 2020 - July 31, 2021
Google AdWords & Analytics Certification
January 11, 2030 - July 23, 2025

Industry Experience

Non-Profit Organization, Media & Entertainment, Professional Services, Software & Internet