I am a results-oriented Marketing and Communications Specialist with over 5 years of experience in digital strategy, campaign execution, and content creation across multiple platforms. I recently completed a postgraduate diploma in Strategic Marketing Communications with Distinction and have a strong passion for internal acquisition, customer engagement, and growth strategies for SMEs. I love collaborating with teams to create customer-centric and inclusive content that resonates with diverse audiences. My experience managing cross-functional projects and leveraging analytics helps me continuously optimize marketing efforts to drive meaningful engagement.

Elizabeth Orefeko

I am a results-oriented Marketing and Communications Specialist with over 5 years of experience in digital strategy, campaign execution, and content creation across multiple platforms. I recently completed a postgraduate diploma in Strategic Marketing Communications with Distinction and have a strong passion for internal acquisition, customer engagement, and growth strategies for SMEs. I love collaborating with teams to create customer-centric and inclusive content that resonates with diverse audiences. My experience managing cross-functional projects and leveraging analytics helps me continuously optimize marketing efforts to drive meaningful engagement.

Available to hire

I am a results-oriented Marketing and Communications Specialist with over 5 years of experience in digital strategy, campaign execution, and content creation across multiple platforms. I recently completed a postgraduate diploma in Strategic Marketing Communications with Distinction and have a strong passion for internal acquisition, customer engagement, and growth strategies for SMEs.

I love collaborating with teams to create customer-centric and inclusive content that resonates with diverse audiences. My experience managing cross-functional projects and leveraging analytics helps me continuously optimize marketing efforts to drive meaningful engagement.

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Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Work Experience

Social Media Manager at Nigerians in the Region of Waterloo (NIROW)
December 1, 2023 - Present
Increased engagement by 30% through strategic social campaigns and internal communication alignment. Developed platform-specific content, real-time event coverage, managed and scheduled content, and internal documentation to improve workflow efficiency. Produced digital assets and performance reports using Google and native analytics tools. Collaborated cross-functionally with stakeholders to support community outreach and program visibility.
Marketing & PR Manager at Waves Media
June 30, 2021 - July 23, 2025
Executed integrated marketing campaigns to drive audience growth and event participation. Designed newsletters, managed internal calendars, and created promotional strategies for targeted audiences. Led team efforts in content creation, ensuring brand consistency and inclusive language across channels.
Customer Service Agent at Covenant of Peace
July 31, 2023 - July 23, 2025
Coordinated internal communication, scheduling, and stakeholder engagement. Supported organizational planning, guest relations, and documentation to ensure seamless operations.

Education

Post-Graduate Diploma at Conestoga College
September 1, 2023 - April 30, 2025
Bachelor of Science at Babcock University
January 1, 2015 - July 31, 2019

Qualifications

Emergency First Aid & CPR/AED Level C
March 1, 2024 - March 31, 2024

Industry Experience

Non-Profit Organization, Media & Entertainment, Professional Services