Available to hire
With over 7 years of experience in performance marketing, I specialize in planning, executing, and optimizing PPC campaigns across platforms like Google Ads, Meta Ads, and Microsoft Ads. I have a strong focus on data-driven campaign management and enjoy using insights to drive measurable results for my clients.
I bring a balance of strategic insight and hands-on expertise, having led a team of 20 professionals in my previous role. I’m passionate about continuous learning and collaboration, working closely with design and content teams to create compelling campaigns that deliver strong ROI and business growth.
Experience Level
Work Experience
PPC Specialist at Cibirix
March 1, 2025 - PresentPlanned, executed, and optimized Meta and Google Ads campaigns for Metal building and roofing clients, scaling budgets from $5K to $60K/month while maintaining lead quality and performance consistency. Delivered a 47.4% ROAS for a key client by refining targeting strategies, testing creatives, and optimizing campaign structure. Collaborated closely with design and content teams to develop compelling ad creatives and landing pages that improved conversion rates across channels. Monitored campaign performance daily, generated actionable insights, and made data-backed decisions to improve ROI, reduce CPL, and increase lead volume. Implemented A/B testing frameworks to evaluate ad copy, creatives, and bidding strategies, leading to consistent campaign improvements. Ensured accurate tracking using GA4 and Meta Pixel, regularly auditing event setups and conversion tracking for performance attribution.
PPC Specialist at Cibirix
March 1, 2025 - PresentPlanned, executed, and optimized Meta and Google Ads campaigns for metal building and roofing clients, scaling budgets from $5K to $60K/month while maintaining lead quality and performance consistency. Delivered a 47.4% ROAS for a key client by refining targeting strategies, testing creatives, and optimizing campaign structure. Collaborated with design and content teams to develop ad creatives and landing pages that improved conversion rates. Monitored campaigns daily, generated actionable insights, and implemented A/B testing frameworks. Ensured accurate tracking with GA4 and Meta Pixel.
SEM Manager at MediaNV
January 31, 2025 - July 23, 2025Managed a team of 20 PPC professionals, providing training on AdWords tracking, GA4 implementation, and campaign optimization techniques. Managed 150+ clients, consistently improving campaign performance, boosting relevancy, and driving an increase in new patient acquisitions. Conducted market research and competitor analysis to uncover opportunities and maximize campaign effectiveness. Managed and optimized multi-channel Google Ads campaigns to achieve maximum ROI and engagement. Directed keyword research and crafted persuasive ad copy, driving higher click-through rates and conversions. Analyzed campaign performance metrics and delivered strategic insights to enhance results. Led the testing and optimization of ad creatives and targeting strategies to ensure campaign relevancy and success. Prepared and delivered detailed performance reports highlighting key achievements and measurable growth.
SEM Manager at MediaNV
January 31, 2025 - July 23, 2025Managed a team of 20 PPC professionals, providing training on AdWords tracking, GA4 implementation, and campaign optimization. Managed 150+ clients, improving campaign performance and boosting new patient acquisitions. Conducted market research and competitor analysis, optimized multi-channel Google Ads campaigns to maximize ROI and engagement. Directed keyword research, crafted ad copy, tested and optimized ad creatives and targeting strategies. Delivered detailed client performance reports highlighting growth.
PPC Specialist at Basecamp Startups India.
May 1, 2024 - July 23, 2025Managed PPC campaigns with hands-on approach, optimizing for performance using data-driven strategies. Focused on campaign structure, audience targeting, and conversion tracking to meet business objectives.
PPC Specialist at Basecamp Startups India.
May 1, 2024 - July 23, 2025Managed Google Ads and LinkedIn Ads accounts aligned with business objectives. Implemented conversion tracking mechanisms, optimized PPC landing pages, crafted targeted PPC campaigns for Most Qualified Leads (MQL). Conducted testing, analysis, and optimization of campaigns including keyword optimization and audience targeting. Played a key role in achieving campaign goals through continuous improvements.
PPC Executive at F5 Buddy
February 28, 2022 - July 23, 2025Managed Google Ads and LinkedIn Ads accounts, strategically aligning campaigns with business objectives. Implemented comprehensive conversion tracking mechanisms to assess and optimize campaign performance. Led the optimization of PPC landing pages, enhancing user experience and boosting conversion rates. Crafted targeted pay-per-click marketing campaigns focused on Most Qualified Leads (MQL) for efficient lead generation. Conducted rigorous testing and analysis of PPC campaigns, refining strategies for heightened efficiency and effectiveness. Performed diverse analyses, including keyword optimization and audience targeting, to fine-tune campaigns. Played a key role in achieving campaign goals through continuous optimization efforts.
PPC Executive at F5 Buddy
February 1, 2022 - July 23, 2025Managed Google Ads for clients in the US and Canada. Tracked performance using conversion data, improved PPC landing pages, created ads, and tested campaign effectiveness. Analyzed keywords, negative keywords, and audience targeting. Leveraged competitor analysis and Google Analytics data. Collaborated with team for project delivery and prepared monthly reports to improve ROAS.
Digital Marketing Executive at Systematix
June 30, 2021 - July 23, 2025Initiated work on the Upwork project and commenced communication with the client through the Upwork platform. Designed and executed impactful pay-per-click campaigns, ensuring optimal targeting and messaging. Conducted rigorous testing and analysis of PPC performance, consistently enhancing efficiency. Applied comprehensive analyses, including keyword optimization, negative keywords, audience targeting, and ad content refinement. Utilized competitor insights to inform and drive strategic decision-making. Leveraged Google Analytics data to continually optimize campaign performance. Generated detailed weekly reports, steering iterative campaign improvements for enhanced Return on Ad Spend (ROAS) and overall efficacy. Collaborated seamlessly with cross-functional teams, ensuring the timely delivery of project requirements.
Digital Marketing Executive at Systematix
June 30, 2021 - July 23, 2025Initiated Upwork projects and client communication. Designed and executed PPC campaigns with optimal targeting and messaging. Tested and analyzed PPC performance for efficiency. Conducted keyword optimization, negative keywords, audience targeting, and ad content refinement. Used competitor insights and Google Analytics data for campaign optimization. Generated weekly reports and collaborated cross-functionally.
Digital Marketing Executive at G2C Partners
March 31, 2021 - July 23, 2025Managed Google Ads campaign for E-commerce clients of major marketing agency based in US. Created pay-per-click marketing campaigns. Tested and analyzed the performance of PPC campaigns to determine efficiency and effectiveness. Performed various analysis to optimize the campaigns such as keyword research, negative keywords, audience targeting. Performed competitor analysis and used the information to produce the strategy. Analyzed Google Analytics Data to optimize the campaign.
Digital Marketing Executive at G2C Partners
March 1, 2021 - July 23, 2025Managed Google Ads campaigns for e-commerce clients based in the US. Created PPC campaigns, tested their performance and analyzed using keyword and audience targeting analysis. Conducted competitor and Google Analytics analysis to optimize campaigns.
Education
Bachelor of Engineering at Sanghvi Innovative Academy
January 1, 2013 - December 31, 2017Bachelor of Engineering at Sanghvi Innovative Academy
January 1, 2013 - December 31, 2017Higher Secondary School at Higher Secondary School
January 1, 2012 - December 31, 2013Secondary School at Secondary School
January 1, 2010 - December 31, 2011Qualifications
Higher Secondary School
January 1, 2012 - December 31, 2013Secondary School
January 1, 2010 - December 31, 2011Industry Experience
Professional Services, Manufacturing, Wholesale & Distribution, Retail, Media & Entertainment, Real Estate & Construction
Experience Level
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