Available to hire
I am a passionate and perfectionistic creative professional with over 25 years of experience in design, branding, publishing, and photography. As the owner, Art Director, and photographer at my studio, Artery Photography & Design, I thrive on creating visuals that inspire and captivate. My creative journey has taken me to various cities and experiences that fuel my vision and drive. I love what I do, and I am proud to be living my dream by capturing beauty, building brands, and creating meaningful visual stories.
Throughout my career, I’ve worked with a variety of clients across different industries, managing projects from graphic design to multimedia services. I enjoy blending creativity with strategic brand management, always aiming to leave a lasting impression through my work.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Afrikaans
Fluent
English
Fluent
Dutch
Advanced
Work Experience
DTP Designer – Sports & Promotions at SUN INTERNATIONAL
December 31, 2002 - July 23, 2025Designed monthly mailers and event collateral for major national sports tournaments and promotions such as Nedbank Golf Challenge, Miss South Africa, and Miss World. Created double-page spreads for magazines like Golf Digest, Complete Golfer, and Tee2Green.
Designer: Gaming Marketing Department at SUN INTERNATIONAL
September 30, 2005 - July 23, 2025Managed design and production of Prive Magazine including content, design, and cover shoots. Led production teams to align marketing objectives and enhance brand positioning. Designed promotional campaigns, direct mailers, and ensured corporate identity compliance across gaming properties' websites and multimedia platforms. Served as brand custodian advising on correct logo usage and maintaining casino image library.
Owner & Creative Director at ARTERY PHOTOGRAPHY & DESIGN
October 1, 2005 - PresentFounded and managed a creative studio delivering graphic design, branding, photography, publishing, and multimedia services. Projects included billboards, websites, corporate identities, magazine layouts, and professional photography. Expanded into video editing and multimedia to diversify services.
Senior Designer at ONLINE CASINOS Brandbox Media & Primedia Publishing
December 31, 2008 - July 23, 2025Led corporate identity rebranding and website redesigns for Brandbox Media and Grand Prive Online Casinos. Established and managed a 64-page glossy loyalty magazine and developed loyalty program tiers, logos, mailers, and newsletters.
Designer & Art Department Manager at HARTIWOOD FILMS (Liefling, die Movie)
December 31, 2010 - July 23, 2025Managed visual identity and print media design contributing to record-breaking Afrikaans box office sales.
Design, Photography & Marketing at Pretville
December 31, 2013 - July 23, 2025Managed branding, design, marketing, and acted as official photographer. Contributed to building Pretville’s 1950s town set and tourist attraction.
Design, Photography & Marketing at French Toast
December 31, 2014 - July 23, 2025Managed branding and design; served as official photographer on set in Stellenbosch and Paris.
Casino Affiliate Program Publisher at GENESYS ONE
December 31, 2025 - July 23, 2025Published a 64-page magazine (print and online), responsible for all content and design requirements.
Design Director at ROSSOUW MEAT
December 31, 2021 - July 23, 2025Redesigned corporate identity, vehicle branding, and packaging. Collaborated on website and implemented creative photography and online marketing strategies to showcase products and drive sales growth.
Production Assistant at RED PEPPER PICTURES (PTY) LTD
October 31, 2022 - July 23, 2025Contestant chaperone and production assistant for 'Who Wants to Be a Millionaire' (South Africa).
Online Marketing Specialist at ARRIE NEL PHARMACY GROUP
December 31, 2023 - July 23, 2025Managed branding and design; served as official photographer and online marketing specialist.
DTP Designer – Sports & Promotions at Sun International
December 31, 2002 - July 23, 2025Designed monthly mailers and event collateral for major national sports tournaments and promotions, including Nedbank Golf Challenge, Miss South Africa, and Miss World. Created double-page spreads for Golf Digest, Complete Golfer, and Tee2Green magazines.
Designer: Gaming Marketing Department at Sun International
September 30, 2005 - July 23, 2025Managed design and production of Prive Magazine, overseeing content, design, and cover shoots. Led production teams to align with marketing objectives and enhance brand positioning. Designed promotional campaigns and direct mailers, ensuring CI compliance across gaming property websites and multimedia platforms. Acted as brand custodian advising on logo usage and maintaining casino image library.
Owner & Creative Director at Artery Photography & Design
October 1, 2005 - PresentFounded and manage a creative studio delivering graphic design, branding, photography, publishing, and multimedia services. Projects include billboards, websites, corporate identities, magazine layouts, and professional photography. Expanded services to video editing and multimedia.
Senior Designer at Online Casinos – Brandbox Media & Primedia Publishing
December 31, 2008 - July 23, 2025Led corporate identity rebranding and website redesigns for Brandbox Media and Grand Prive Online Casinos. Established and managed a 64-page glossy loyalty magazine. Developed loyalty programme tiers, logos, mailers, and newsletters.
Designer & Art Department Manager at Hartiwood Films
December 31, 2014 - July 23, 2025Managed visual identity and print media design for the film 'Liefling, die Movie.' Contributed to record-breaking Afrikaans box office sales. Managed branding, design, photography, and marketing for projects Pretville and French Toast, including official photography and set contributions.
Publisher of Magazine at Genesys One – Casino Affiliate Program
January 1, 2023 - PresentPublished print and online versions of a 64-page magazine, responsible for all content and design requirements.
Design Director at Rossouw Meat
December 31, 2021 - July 23, 2025Redesigned corporate identity, vehicle branding, and packaging to enhance brand identity. Collaborated on website and implemented creative photography and online marketing strategies to drive sales growth.
Production Assistant at Red Pepper Pictures (Pty) Ltd
October 31, 2022 - July 23, 2025Worked on-site for the production of 'Who Wants to Be a Millionaire (South Africa)' as contestant chaperone and production assistant.
Online Marketing Specialist at Arrie Nel Pharmacy Group
January 1, 2023 - July 23, 2025Managed branding, design, photography, and online marketing for the pharmacy group.
DTP Designer – Sports & Promotions at SUN INTERNATIONAL
December 31, 2002 - July 23, 2025Designed monthly mailers and event collateral for major national sports tournaments and promotions such as Nedbank Golf Challenge, Miss South Africa, and Miss World. Created double-page spreads for leading golf magazines.
Designer: Gaming Marketing Department at SUN INTERNATIONAL
September 1, 2005 - July 23, 2025Managed design and production of Prive Magazine, led production teams to align with marketing objectives, designed promotional campaigns, and acted as brand custodian to maintain casino brand integrity and image libraries.
Owner & Creative Director at ARTERY PHOTOGRAPHY & DESIGN
October 1, 2005 - PresentFounded and manage a creative studio delivering graphic design, branding, photography, publishing, and multimedia services including billboards, websites, corporate identities, magazine layouts, photography, video editing, and multimedia.
Senior Designer – Brandbox Media & Primedia Publishing at ONLINE CASINOS
December 31, 2008 - July 23, 2025Led corporate identity rebranding and website redesigns, established and managed a 64-page glossy loyalty magazine, and developed loyalty program tiers, logos, mailers, and newsletters.
Designer & Art Department Manager – Liefling, die Movie at HARTIWOOD FILMS
December 31, 2010 - July 23, 2025Managed visual identity and print media design contributing to record-breaking Afrikaans box office sales.
Design, Photography & Marketing at Pretville
December 31, 2013 - July 23, 2025Managed branding, design, and marketing while acting as official photographer; contributed to building Pretville’s 1950s town set and tourist attraction.
Design, Photography & Marketing at French Toast
December 31, 2014 - July 23, 2025Managed branding and design, official photographer on set in Stellenbosch and Paris.
Casino Affiliate Program Publisher at GENESYS ONE
December 31, 2025 - July 23, 2025Publisher of print and online content for a 64-page magazine and other design requirements.
Design Director at ROSSOUW MEAT
December 31, 2021 - July 23, 2025Redesigned corporate identity, vehicle branding, and packaging, collaborated on website and implemented creative photography and online marketing strategies to showcase products and drive sales growth.
Production Assistant at RED PEPPER PICTURES (PTY) LTD
October 31, 2022 - July 23, 2025On-site contestant chaperone and production assistant for "Who Wants to Be a Millionaire (South Africa)".
Online Marketing Specialist at ARRIE NEL PHARMACY GROUP
January 1, 2023 - July 23, 2025Managed branding, design, official photography, and online marketing activities.
DTP Designer – Sports & Promotions at SUN INTERNATIONAL
December 31, 2002 - July 23, 2025Designed monthly mailers and event collateral for major national sports tournaments and promotions such as the Nedbank Golf Challenge, Miss South Africa, and Miss World. Created double-page spreads for Golf Digest, Complete Golfer, and Tee2Green.
Designer: Gaming Marketing Department at SUN INTERNATIONAL
September 1, 2005 - July 23, 2025Managed design and production of Prive Magazine by overseeing content, design, and cover shoots. Led production teams to align with marketing objectives and enhance brand positioning. Designed promotional campaigns, direct mailers, and ensured corporate identity compliance across all gaming property websites and multimedia platforms. Acted as brand custodian, advising on logo usage and maintaining the casino image library.
Owner & Creative Director at ARTERY PHOTOGRAPHY & DESIGN
October 1, 2005 - PresentFounded and managed a creative studio delivering graphic design, branding, photography, publishing, and multimedia services. Projects included billboards, websites, corporate identities, magazine layouts, and professional photography. Expanded into video editing and multimedia to diversify services.
Senior Designer – Brandbox Media & Primedia Publishing at ONLINE CASINOS
December 31, 2008 - July 23, 2025Led corporate identity rebranding and website redesigns for Brandbox Media and Grand Prive Online Casinos. Established and managed a 64-page glossy loyalty magazine, developing loyalty programme tiers, logos, mailers, and newsletters.
Designer & Art Department Manager at HARTIWOOD FILMS
December 31, 2010 - July 23, 2025Managed visual identity and print media design for "Liefling, die Movie" contributing to record-breaking Afrikaans box office sales. Also involved in design, photography, and marketing for various projects, including Pretville, French Toast, and served as official photographer.
Design, Photography & Marketing at Pretville
December 31, 2013 - July 23, 2025Managed branding, design, and marketing. Official photographer and contributed to building Pretville’s 1950s town set and tourist attraction.
Design, Photography & Marketing at French Toast
December 31, 2014 - July 23, 2025Managed branding and design. Official photographer on set in Stellenbosch and Paris.
Publisher at GENESYS ONE
December 31, 2025 - July 23, 2025Publisher of a 64-page magazine (print and online) responsible for all content and other design requirements.
Design Director at ROSSOUW MEAT
December 31, 2021 - July 23, 2025Redesigned Rossouw Meat’s corporate identity, vehicle branding, and packaging, enhancing brand identity. Collaborated on the website and implemented creative photography and online marketing strategies to showcase products, driving sales growth.
Production Assistant at RED PEPPER PICTURES (PTY) LTD
October 31, 2022 - July 23, 2025Served as contestant chaperone and production assistant for the South African version of "Who Wants to be a Millionaire."
Online Marketing Specialist at ARRIE NEL PHARMACY GROUP
December 31, 2023 - July 23, 2025Managed branding, design, and served as the official photographer and online marketing specialist.
DTP Designer – Sports & Promotions at Sun International
December 31, 2002 - July 23, 2025Designed monthly mailers and event collateral for major national sports tournaments and promotions (e.g. Nedbank Golf Challenge, Miss South Africa, Miss World). Created double-page spreads for Golf Digest, Complete Golfer, and Tee2Green.
Designer: Gaming Marketing Department at Sun International
September 30, 2005 - July 23, 2025Managed design and production of Prive Magazine, overseeing content, design, and cover shoots. Led production teams to align with marketing objectives and enhance brand positioning. Designed promotional campaigns, direct mailers, and ensured CI compliance across all gaming property websites and multimedia platforms. Acted as brand custodian, advising on correct logo usage and maintaining the casino image library.
Owner & Creative Director at Artery Photography & Design
October 1, 2005 - PresentFounded and manage a creative studio delivering graphic design, branding, photography, publishing, and multimedia services. Projects include billboards, websites, corporate identities, magazine layouts, and professional photography. Expanded into video editing and multimedia to diversify services.
Senior Designer at Online Casinos – Brandbox Media & Primedia Publishing
December 31, 2008 - July 23, 2025Led CI rebranding and website redesigns for Brandbox Media and Grand Prive Online Casinos. Established and managed a 64-page glossy loyalty magazine and developed loyalty programme tiers, logos, mailers, and newsletters.
Designer & Art Department Manager – Liefling, die Movie at Hartiwood Films
December 31, 2010 - July 23, 2025Managed visual identity and print media design; contributed to record-breaking Afrikaans box office sales.
Design, Photography & Marketing at Pretville
December 31, 2013 - July 23, 2025Managed branding, design, and marketing; official photographer; contributed to building Pretville’s 1950s town set and tourist attraction.
Design, Photography & Marketing at French Toast
December 31, 2014 - July 23, 2025Managed branding and design; official photographer on set in Stellenbosch and Paris.
Publisher of Magazine (print and online) at Genesys One
December 31, 2025 - July 23, 2025Responsible for all the content of a 64-page magazine and other design requirements.
Design Director at Impala Vleis and Rossouw Meat
December 31, 2021 - July 23, 2025Redesigned Rossouw Meat’ Corporate Identity, vehicle Branding, and packaging, enhancing brand identity. Collaborated on website and implemented creative photography, online marketing strategies to showcase products, driving sales growth.
Production Assistant at Red Pepper Pictures (Pty) Ltd
October 31, 2022 - July 23, 2025Contestant Chaperone and Production Assistant for Who Wants to be a Millionaire (South Africa).
Online Marketing Specialist at Arrie Nel Pharmacy Group
December 31, 2023 - July 23, 2025Managed branding and design; official photographer and Online Marketing.
DTP Designer – Sports & Promotions at Sun International
December 31, 2002 - July 23, 2025Designed monthly mailers and event collateral for major national sports tournaments and promotions (e.g. Nedbank Golf Challenge, Miss South Africa, Miss World). Created double-page spreads for Golf Digest, Complete Golfer, and Tee2Green.
Designer: Gaming Marketing Department at Sun International
September 30, 2005 - July 23, 2025Managed design and production of Prive Magazine, overseeing content, design, and cover shoots. Led production teams to align with marketing objectives and enhance brand positioning. Designed promotional campaigns, direct mailers, and ensured CI compliance across all gaming property websites and multimedia platforms. Acted as brand custodian, advising on correct logo usage and maintaining the casino image library.
Owner & Creative Director at Artery Photography & Design
October 1, 2005 - PresentFounded and managed a creative studio delivering graphic design, branding, photography, publishing, and multimedia services. Projects include billboards, websites, corporate identities, magazine layouts, and professional photography. Expanded into video editing and multimedia to diversify services.
Senior Designer – Brandbox Media & Primedia Publishing at Online Casinos
December 31, 2008 - July 23, 2025Led CI rebranding and website redesigns for Brandbox Media and Grand Prive Online Casinos. Established and managed a 64-page glossy loyalty magazine and developed loyalty programme tiers, logos, mailers, and newsletters.
Designer & Art Department Manager at Hartiwood Films
December 31, 2010 - July 23, 2025Managed visual identity and print media design; contributed to record-breaking Afrikaans box office sales.
Design, Photography & Marketing at Pretville
December 31, 2013 - July 23, 2025Managed branding, design, and marketing; official photographer; contributed to building Pretville’s 1950s town set and tourist attraction.
Design, Photography & Marketing at French Toast
December 31, 2014 - July 23, 2025Managed branding and design; official photographer on set in Stellenbosch and Paris.
Publisher of Magazine (print and online) at Genesys One - Casino Affiliate Program
December 31, 2025 - July 23, 2025Responsible for all content of a 64-page magazine and other design requirements.
Design Director at Impala Vleis and Rossouw Meat
December 31, 2021 - July 23, 2025Redesigned Rossouw Meat corporate identity, vehicle branding, and packaging, enhancing brand identity. Collaborated on website and implemented creative photography and online marketing strategies to showcase products, driving sales growth.
Production Assistant at Red Pepper Pictures (PTY) LTD
October 31, 2022 - July 23, 2025Contestant chaperone and production assistant for Who Wants to Be a Millionaire (South Africa).
Online Marketing Specialist at Arrie Nel Pharmacy Group
December 31, 2023 - July 23, 2025Managed branding and design; official photographer and online marketing.
DTP Designer – Sports & Promotions at Sun International
December 31, 2002 - July 29, 2025Designed monthly mailers and event collateral for major national sports tournaments and promotions including Nedbank Golf Challenge, Miss South Africa, and Miss World. Created double-page spreads for Golf Digest, Complete Golfer, and Tee2Green.
Designer: Gaming Marketing Department at Sun International
September 30, 2005 - July 29, 2025Managed design and production of Prive Magazine, overseeing content, design, and cover shoots. Led production teams to align with marketing objectives and enhance brand positioning. Designed promotional campaigns, direct mailers, and ensured CI compliance across all gaming property websites and multimedia platforms. Acted as brand custodian advising on logo usage and maintaining the casino image library.
Owner & Creative Director at Artery Photography & Design
October 1, 2005 - PresentFounded and manage a creative studio delivering graphic design, branding, photography, publishing, and multimedia services. Projects include billboards, websites, corporate identities, magazine layouts, and professional photography. Expanded into video editing and multimedia to diversify services.
Senior Designer – Brandbox Media & Primedia Publishing at Online Casinos
December 31, 2008 - July 29, 2025Led CI rebranding and website redesigns for Brandbox Media and Grand Prive Online Casinos. Established and managed a 64-page glossy loyalty magazine and developed loyalty programme tiers, logos, mailers, and newsletters.
Designer & Art Department Manager – Liefling, die Movie at Hartiwood Films
December 31, 2010 - July 29, 2025Managed visual identity and print media design; contributed to record-breaking Afrikaans box office sales.
Design, Photography & Marketing at Pretville
December 31, 2013 - July 29, 2025Managed branding, design, and marketing; official photographer; contributed to building Pretville’s 1950s town set and tourist attraction.
Design, Photography & Marketing at French Toast
December 31, 2014 - July 29, 2025Managed branding and design; official photographer on set in Stellenbosch and Paris.
Publisher of Magazine (print and online) at Genesys One – Casino Affiliate Program Genesys One
December 31, 2025 - July 29, 2025Publisher responsible for all the content of a 64-page magazine and other design requirements.
Design Director at Impala Vleis and Rossouw Meat
December 31, 2021 - July 29, 2025Redesigned Rossouw Meat’s Corporate Identity, vehicle Branding, and packaging to enhance the brand. Collaborated on website and implemented creative photography and online marketing strategies to showcase products and drive sales growth.
Production Assistant at Red Pepper Pictures (PTY) LTD
October 31, 2022 - July 29, 2025Who Wants to be a Millionaire (South Africa) Contestant Chaperone and Production Assistant during filming.
Online Marketing Specialist at Arrie Nel Pharmacy Group
January 1, 2023 - July 29, 2025Managed branding and design; official photographer and handled online marketing.
DTP Designer – Sports & Promotions at Sun International
December 31, 2002 - July 29, 2025Designed monthly mailers and event collateral for major national sports tournaments and promotions, including Nedbank Golf Challenge, Miss South Africa, and Miss World. Created double-page spreads for Golf Digest, Complete Golfer, and Tee2Green.
Designer: Gaming Marketing Department at Sun International
September 30, 2005 - July 29, 2025Managed design and production of Prive Magazine, overseeing content, design, and cover shoots. Led production teams to align with marketing objectives and enhance brand positioning. Designed promotional campaigns, direct mailers, and ensured CI compliance across all gaming property websites and multimedia platforms. Acted as brand custodian, advising on correct logo usage and maintaining the casino image library.
Owner & Creative Director at Artery Photography & Design
October 1, 2005 - PresentFounded and managed a creative studio delivering graphic design, branding, photography, publishing, and multimedia services. Projects included billboards, websites, corporate identities, magazine layouts, and professional photography. Expanded into video editing and multimedia to diversify services.
Senior Designer – Brandbox Media & Primedia Publishing at Online Casinos
December 31, 2008 - July 29, 2025Led CI rebranding and website redesigns for Brandbox Media and Grand Prive Online Casinos. Established and managed a 64-page glossy loyalty magazine and developed loyalty programme tiers, logos, mailers, and newsletters.
Designer & Art Department Manager – Liefling, die Movie at Hartiwood Films
December 31, 2010 - July 29, 2025Managed visual identity and print media design; contributed to record-breaking Afrikaans box office sales.
Design, Photography & Marketing – Pretville at Pretville
December 31, 2013 - July 29, 2025Managed branding, design, and marketing; official photographer; contributed to building Pretville’s 1950s town set and tourist attraction.
Design, Photography & Marketing at French Toast
December 31, 2014 - July 29, 2025Managed branding and design; official photographer on set in Stellenbosch and Paris.
Publisher of Magazine at Genesys One
January 1, 2023 - PresentPublisher of a 64-page print and online magazine responsible for all content and other design requirements.
Design Director at Impala Vleis and Rossouw Meat
December 31, 2021 - July 29, 2025Redesigned Rossouw Meat's corporate identity, vehicle branding, and packaging enhancing brand identity. Collaborated on website and implemented creative photography, online marketing strategies to showcase products and drive sales growth.
Production Assistant at Red Pepper Pictures (PTY) LTD
October 31, 2022 - July 29, 2025Contestant chaperone and production assistant for 'Who Wants to be a Millionaire' South Africa.
Online Marketing Specialist at Arrie Nel Pharmacy Group
January 1, 2023 - July 29, 2025Managed branding and design; official photographer and online marketing.
DTP Designer – Sports & Promotions at Sun International
December 31, 2002 - July 29, 2025Designed monthly mailers and event collateral for major national sports tournaments and promotions such as Nedbank Golf Challenge, Miss South Africa, and Miss World. Created double-page spreads for various golf magazines.
DTP Designer – Sports & Promotions at Sun International
December 31, 2002 - July 29, 2025Designed monthly mailers and event collateral for major national sports tournaments and promotions including Nedbank Golf Challenge, Miss South Africa, and Miss World. Created double-page spreads for Golf Digest, Complete Golfer, and Tee2Green.
Designer: Gaming Marketing Department at Sun International
September 30, 2005 - July 29, 2025Managed design and production of Prive Magazine, overseeing content, design, and cover shoots. Led production teams to align with marketing objectives and enhance brand positioning. Designed promotional campaigns, direct mailers, ensured corporate identity compliance across gaming property websites and multimedia. Acted as brand custodian, advising on logo usage and keeping the casino image library.
Owner & Creative Director at Artery Photography & Design
October 1, 2005 - PresentFounded and manage a creative studio delivering graphic design, branding, photography, publishing, and multimedia services including billboards, websites, corporate identities, magazine layouts, and professional photography. Expanded into video editing and multimedia to diversify services.
Senior Designer – Brandbox Media & Primedia Publishing at Online Casinos
December 31, 2008 - July 29, 2025Led corporate identity rebranding and website redesigns for Brandbox Media and Grand Prive Online Casinos. Established and managed a 64-page glossy loyalty magazine; developed loyalty programme tiers, logos, mailers, and newsletters.
Designer & Art Department Manager at Hartiwood Films – Liefling, die Movie
December 31, 2010 - July 29, 2025Managed visual identity and print media design; contributed to record-breaking Afrikaans box office sales.
Design, Photography & Marketing at Pretville
December 31, 2013 - July 29, 2025Managed branding, design, and marketing; official photographer; contributed to building Pretville’s 1950s town set and tourist attraction.
Design, Photography & Marketing at French Toast
December 31, 2014 - July 29, 2025Managed branding and design; official photographer on set in Stellenbosch and Paris.
Publisher of Magazine (print and online) at Genesys One – Casino Affiliate Program
December 31, 2025 - July 29, 2025Responsible for all the content of a 64-page magazine and other design requirements.
Design Director at Impala Vleis and Rossouw Meat
December 31, 2021 - July 29, 2025Redesigned Rossouw Meat’s corporate identity, vehicle branding, and packaging, enhancing brand identity. Collaborated on website and implemented creative photography, online marketing strategies to showcase products and drive sales growth.
Production Assistant at Red Pepper Pictures (Pty) Ltd
October 31, 2022 - July 29, 2025On-site production assistant and contestant chaperone for 'Who wants to be a Millionaire (South Africa)'.
Online Marketing Specialist at Arrie Nel Pharmacy Group
December 31, 2023 - July 29, 2025Managed branding and design; official photographer and online marketing specialist.
DTP Designer – Sports & Promotions at Sun International
December 31, 2002 - July 29, 2025Designed monthly mailers and event collateral for major national sports tournaments and promotions such as Nedbank Golf Challenge, Miss South Africa, and Miss World. Created double-page spreads for Golf Digest, Complete Golfer, and Tee2Green.
Designer: Gaming Marketing Department at Sun International
September 30, 2005 - July 29, 2025Managed design and production of Prive Magazine, overseeing content, design, and cover shoots. Led production teams to align with marketing objectives and enhance brand positioning. Designed promotional campaigns, direct mailers, and ensured CI compliance across all gaming property websites and multimedia platforms. Acted as brand custodian, advising on correct logo usage and maintaining the casino image library.
Owner & Creative Director at Artery Photography & Design
October 1, 2005 - PresentFounded and managed a creative studio delivering graphic design, branding, photography, publishing, and multimedia services. Projects included billboards, websites, corporate identities, magazine layouts, and professional photography. Expanded into video editing and multimedia to diversify services.
Senior Designer at Brandbox Media & Primedia Publishing (Online Casinos)
December 31, 2008 - July 29, 2025Led CI rebranding and website redesigns for Brandbox Media and Grand Prive Online Casinos. Established and managed a 64-page glossy loyalty magazine and developed loyalty programme tiers, logos, mailers, and newsletters.
Designer & Art Department Manager at Hartiwood Films
December 31, 2010 - July 29, 2025Managed visual identity and print media design; contributed to record-breaking Afrikaans box office sales.
Design, Photography & Marketing at Pretville
December 31, 2013 - July 29, 2025Managed branding, design, and marketing; official photographer; contributed to building Pretville's 1950s town set and tourist attraction.
Design, Photography & Marketing at French Toast
December 31, 2014 - July 29, 2025Managed branding and design; official photographer on set in Stellenbosch and Paris.
Manager Monthly Magazine & Published Children's Book at Pecanwood Golf Estate Online Magazine & Ark Vol Versies
January 1, 2015 - PresentManaged monthly magazine. Published a children's book with Cornelia Holm. Additional projects include packaging, vehicle wrapping, and ad-hoc projects. Freelance and official photographer for National Treasury NPO at Pinnacle Point.
Publisher of Magazine and Design Director at Genesys One and Impala Vleis and Rossouw Meat
December 31, 2021 - July 29, 2025Publisher of a 64-page magazine (print and online) responsible for all content and design requirements. Redesigned Rossouw Meat's corporate identity, vehicle branding, and packaging, enhancing brand identity. Collaborated on website and implemented creative photography and online marketing strategies to showcase products and drive sales growth.
Production Assistant and Contestant Chaperone at Red Pepper Pictures (PTY) LTD
October 31, 2022 - July 29, 2025Worked on set for 'Who wants to be a Millionaire (South Africa)' as contestant chaperone and production assistant.
Online Marketing Specialist at Arrie Nel Pharmacy Group
January 1, 2023 - July 29, 2025Managed branding and design; official photographer and online marketing duties.
DTP Designer – Sports & Promotions at Sun International
December 31, 2002 - July 29, 2025Designed monthly mailers and event collateral for major national sports tournaments and promotions such as Nedbank Golf Challenge and Miss South Africa. Created double-page spreads for Golf Digest, Complete Golfer, and Tee2Green magazines.
Designer: Gaming Marketing Department at Sun International
September 30, 2005 - July 29, 2025Managed design and production of Prive Magazine, overseeing content, design, and cover shoots. Led production teams to align with marketing objectives and enhance brand positioning. Designed promotional campaigns, direct mailers, ensured CI compliance across all gaming property websites and multimedia platforms. Acted as brand custodian, advising on correct logo usage and maintaining the casino image library.
Owner & Creative Director at Artery Photography & Design
October 1, 2005 - PresentFounded and manage a creative studio delivering graphic design, branding, photography, publishing, and multimedia services. Projects include billboards, websites, corporate identities, magazine layouts, and professional photography. Expanded into video editing and multimedia to diversify services.
Senior Designer at Brandbox Media & Primedia Publishing (Online Casinos)
December 31, 2008 - July 29, 2025Led CI rebranding and website redesigns for Brandbox Media and Grand Prive Online Casinos. Established and managed a 64-page glossy loyalty magazine and developed loyalty programme tiers, logos, mailers, and newsletters.
Designer & Art Department Manager at Hartiwood Films
December 31, 2010 - July 29, 2025Managed visual identity and print media design for 'Liefling, die Movie'; contributed to record-breaking Afrikaans box office sales.
Design, Photography & Marketing at Pretville
December 31, 2013 - July 29, 2025Managed branding, design, and marketing; served as official photographer; contributed to building Pretville’s 1950s town set and tourist attraction.
Design, Photography & Marketing at French Toast
December 31, 2014 - July 29, 2025Managed branding and design; served as official photographer on set in Stellenbosch and Paris.
Publisher of Magazine, Casino Affiliate Program at Genesys One
December 31, 2025 - July 29, 2025Publisher of 64-page magazine (print and online), responsible for all content and other design requirements.
Design Director at Impala Vleis and Rossouw Meat
December 31, 2021 - July 29, 2025Redesigned Rossouw Meat’s corporate identity, vehicle branding, and packaging. Collaborated on website and implemented creative photography and online marketing strategies to showcase products and drive sales growth.
Production Assistant at Red Pepper Pictures (PTY) LTD
October 31, 2022 - July 29, 2025Contestant Chaperone and Production Assistant for 'Who wants to be a Millionaire' (South Africa).
Online Marketing Specialist at Arrie Nel Pharmacy Group
December 31, 2023 - July 29, 2025Managed branding and design; acted as official photographer and handled online marketing.
Education
Matriculated at HighSchool Hartbeepoort
January 1, 1995 - December 31, 1995Diploma at Elken College
January 1, 1996 - December 31, 1996National Diploma at Tswane University of Technology
January 1, 1997 - December 31, 1997High School Diploma at HighSchool Hartbeepoort
January 1, 1995 - December 31, 1995Diploma at Elken College
January 1, 1996 - December 31, 1996National Diploma at Tswane University of Technology
January 1, 1997 - December 31, 1997Matriculated at HighSchool Hartbeepoort
January 1, 1995 - December 31, 1995Diploma at Elken College
January 1, 1996 - December 31, 1996National Diploma at Tswane University of Technology
January 1, 1997 - December 31, 1997Matriculated at HighSchool Hartbeepoort
January 1, 1995 - December 31, 1995Diploma at Elken College
January 1, 1996 - December 31, 1996National Diploma at Tswane University of Technology
January 1, 1997 - December 31, 1997Matriculated at High School Hartbeepoort
January 1, 1995 - December 31, 1995Diploma at Elken College
January 1, 1996 - December 31, 1996National Diploma at Tswane University of Technology
January 1, 1997 - December 31, 1997High School Diploma at HighSchool Hartbeepoort
January 1, 1995 - December 31, 1995Diploma at Elken College
January 1, 1996 - December 31, 1996National Diploma at Tswane University of Technology
January 1, 1997 - December 31, 1997Matriculated at HighSchool Hartbeepoort
January 1, 1995 - December 31, 1995Diploma at Elken College
January 1, 1996 - December 31, 1996National Diploma at Tswane University of Technology
January 1, 1997 - December 31, 1997High School Diploma at HighSchool Hartbeepoort
January 1, 1995 - December 31, 1995Diploma at Elken College
January 1, 1996 - December 31, 1996National Diploma at Tswane University of Technology
January 1, 1997 - December 31, 1997High School Diploma at High School Hartbeepoort
January 1, 1995 - December 31, 1995Diploma at Elken College
January 1, 1996 - December 31, 1996National Diploma at Tswane University of Technology
January 1, 1997 - December 31, 1997High School Diploma at HighSchool Hartbeepoort
January 1, 1995 - December 31, 1995Diploma at Elken College
January 1, 1996 - December 31, 1996National Diploma at Tswane University of Technology
January 1, 1997 - December 31, 1997Matriculated at HighSchool Hartbeepoort
January 1, 1995 - December 31, 1995Diploma at Elken College
January 1, 1996 - December 31, 1996National Diploma at Tswane University of Technology
January 1, 1997 - December 31, 1997Qualifications
Industry Experience
Media & Entertainment, Gaming, Consumer Goods, Retail, Travel & Hospitality, Professional Services, Non-Profit Organization
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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