Available to hire
I am a Digital Marketing and SEO Specialist with extensive experience crafting and executing cutting-edge strategies that enhance online presence and drive growth for global brands such as PepsiCo, Kia, and Nobel Biocare. I specialize in developing diverse content types, conducting in-depth keyword research, and applying data-driven insights to strengthen brand authority and boost digital growth. I enjoy working collaboratively with product teams and managing multi-country content projects to deliver measurable results in an ever-evolving online landscape.
Throughout my career, I’ve managed SEO campaigns, optimized hundreds of landing pages, and led strategic initiatives involving competitor analysis and generative AI search strategies. My passion lies in using analytical insights and creative solutions to help brands connect effectively with their target audiences while mentoring and leading teams to success.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
SEO Specialist at Nobel Biocare
January 1, 2024 - PresentCompiled data-driven keyword research to drive Nobel Biocare’s content strategy. Optimized 100+ landing pages resulting in a 16% increase in organic traffic across the Nobel site YoY. Performed competitor and content gap analyses and utilized learnings to improve product pages. Developed and implemented comprehensive generative AI search strategies to increase performance. Created web pages in Drupal working with product teams to develop page layout, UX, and messaging. Managed over 500 web tickets in Jira and published pages for 30+ countries around the world.
Sr. SEO Analyst at Canvas Worldwide
July 1, 2023 - July 23, 2025Conducted extensive keyword research reports for the launch of new Kia vehicles, including SERP competition, long-tail keywords, content gaps, competitor analysis, and page layout optimized for UX. Led client presentations and presented keyword research findings to direct future Kia vehicle launches. Provided strategic insights for all SEO campaigns to reach target audiences with effective messaging. Designed and led a comprehensive training and onboarding program to mentor a new SEO Analyst. Produced data-driven meta, alt text, YouTube video, CQ tag, and website recommendations. Managed and implemented all client deliverables to reach strategic goals and defined KPIs. Analyzed monthly performance reports via Adobe Analytics and presented key insights to the client.
SEO Analyst at Logical Position
September 1, 2019 - July 23, 2025Developed successful local and national SEO strategies for numerous clients across various industries. Educated and sold prospective clients on the value of SEO to grow their businesses. Wrote professional keyword-optimized content for clients in diverse and competitive industries. Collaborated with the PPC team to align SEO and Ad strategies to maximize growth. Performed technical audits for client sites and implemented changes to optimize for SEO. Analyzed Semrush, Google Analytics, and Google Search Console reports to track results.
Marketing Account Manager at Marketing Resources, Inc.
January 1, 2018 - July 23, 2025Designed a new company website resulting in 20% increased sales, enhanced customer interactions, and improved commercial operations. Wrote all content and optimized for SEO. Directed the Mountain Dew multinational “Fuel Up for Battle” promotion with a budget over $1.1 million and coordinated over 30 different vendors in the United States and Canada. Managed the Pepsi “Gold Rush” promotion for the San Francisco 49ers including the development of the game concept and creation of the program website, leading to a 10% increase in Pepsi sales. Managed the Raising Cane’s “One Love Adventure Game.” Designed game pieces, utilized high level production startups, seeded high level prizes, and managed the promotional website’s creation. Streamlined the company code generation process saving tens of thousands of dollars. Conducted full-scale audits of production facilities for Pepsi promotions. Identified deficiencies and made recommendations for process improvements to meet the qu
Marketing Associate and Staff Accountant at Creative Mirror
April 1, 2012 - July 23, 2025Produced marketing brochures, content, press releases, and social media posts for the company website. Prepared and maintained sales commission, open deposit, and accounts receivable report.
SEO Specialist at Nobel Biocare
January 1, 2024 - PresentCompiled data-driven keyword research to drive Nobel Biocare’s content strategy. Optimized over 100 landing pages resulting in a 16% increase in organic traffic year over year. Performed competitor and content gap analyses. Developed and implemented comprehensive generative AI search strategies. Created web pages in Drupal, collaborating with product teams on page layout, UX, and messaging. Managed over 500 web tickets in Jira and published pages for more than 30 countries worldwide.
Sr. SEO Analyst at Canvas Worldwide
July 31, 2023 - July 23, 2025Conducted extensive keyword research reports for new Kia vehicle launches including SERP competition analysis, long-tail keywords, content gap analysis, and UX-optimized page layout. Led client presentations and provided strategic SEO insights to target audiences effectively. Designed and led training and onboarding for a new SEO Analyst. Produced meta, alt text, YouTube video, CQ tag, and website recommendations. Managed and implemented all client SEO deliverables to achieve strategic goals and KPIs. Analyzed monthly performance reports using Adobe Analytics and presented insights to clients.
SEO Analyst at Logical Position
September 1, 2019 - July 23, 2025Developed local and national SEO strategies for clients across diverse industries. Educated prospective clients on SEO value and wrote keyword-optimized content. Collaborated with the PPC team to align SEO and ad strategies. Performed technical audits and implemented SEO optimizations. Analyzed Semrush, Google Analytics, and Google Search Console data to track and report results.
Marketing Account Manager at Marketing Resources, Inc.
January 31, 2018 - July 23, 2025Designed a new company website that resulted in a 20% sales increase and enhanced customer engagement. Directed Mountain Dew’s multinational promotion with a $1.1 million budget coordinating 30 vendors across the US and Canada. Managed Pepsi promotions for the San Francisco 49ers increasing sales by 10%. Oversaw Raising Cane’s promotional game and website development. Streamlined code generation saving significant costs and conducted audits of production facilities to ensure quality standards for promotions.
Marketing Associate and Staff Accountant at Creative Mirror
April 1, 2012 - July 23, 2025Produced marketing brochures, content, press releases, and social media posts. Maintained sales commission and accounts receivable reports.
SEO Specialist at Nobel Biocare
January 1, 2024 - PresentCompiled data-driven keyword research to drive Nobel Biocare’s content strategy. Optimized 100+ landing pages resulting in a 16% increase in organic traffic across the Nobel site YoY. Performed competitor and content gap analyses and utilized learnings to improve product pages. Developed and implemented comprehensive generative AI search strategies to increase performance. Created web pages in Drupal working with product teams to develop page layout, UX, and messaging. Managed over 500 web tickets in Jira and published pages for 30+ countries around the world.
Sr. SEO Analyst at Canvas Worldwide
July 31, 2023 - July 23, 2025Conducted extensive keyword research reports for the launch of new Kia vehicles, including SERP competition, long-tail keywords, content gaps, competitor analysis, and page layout optimized for UX. Led client presentations and presented keyword research findings to direct future Kia vehicle launches. Provided strategic insights for all SEO campaigns to reach target audiences with effective messaging. Designed and led a comprehensive training and onboarding program to mentor a new SEO Analyst. Produced data-driven meta, alt text, YouTube video, CQ tag, and website recommendations. Managed and implemented all client deliverables to reach strategic goals and defined KPIs. Analyzed monthly performance reports via Adobe Analytics and presented key insights to the client.
SEO Analyst at Logical Position
September 1, 2019 - July 23, 2025Developed successful local and national SEO strategies for numerous clients across various industries. Educated and sold prospective clients on the value of SEO to grow their businesses. Wrote professional keyword-optimized content for clients in diverse and competitive industries. Collaborated with the PPC team to align SEO and Ad strategies to maximize growth. Performed technical audits for client sites and implemented changes to optimize for SEO. Analyzed Semrush, Google Analytics, and Google Search Console reports to track results.
Marketing Account Manager at Marketing Resources, Inc.
January 31, 2018 - July 23, 2025Designed a new company website resulting in 20% increased sales, enhanced customer interactions, and improved commercial operations. Wrote all content and optimized for SEO. Directed the Mountain Dew multinational “Fuel Up for Battle” promotion with a budget over $1.1 million and coordinated over 30 different vendors in the United States and Canada. Managed the Pepsi “Gold Rush” promotion for the San Francisco 49ers including the development of the game concept and creation of the program website, leading to a 10% increase in Pepsi sales. Managed the Raising Cane’s “One Love Adventure Game.” Designed game pieces, utilized high level production startups, seeded high level prizes, and managed the promotional website’s creation. Streamlined the company code generation process saving tens of thousands of dollars. Conducted full-scale audits of production facilities for Pepsi promotions, identified deficiencies, and made recommendations for process improvements to meet quali
Marketing Associate and Staff Accountant at Creative Mirror
April 1, 2012 - July 23, 2025Produced marketing brochures, content, press releases, and social media posts for the company website. Prepared and maintained sales commission, open deposit, and accounts receivable reports.
SEO Specialist at Nobel Biocare
January 1, 2024 - PresentCompiled data-driven keyword research to inform content strategy and optimized over 100 landing pages, resulting in a 16% increase in organic traffic year over year. Performed competitor and content gap analyses to improve product pages and developed comprehensive generative AI search strategies. Created web pages using Drupal, collaborated with product teams on UX and messaging, produced various content types, managed over 500 web tickets in Jira, and published pages for over 30 countries globally.
Sr. SEO Analyst at Canvas Worldwide
July 31, 2023 - August 7, 2025Conducted extensive keyword research for major Kia vehicle launches, analyzing SERP competition and content gaps with a focus on UX optimized page layouts. Led client presentations, provided strategic SEO insights, designed onboarding programs for new SEO analysts, produced meta tags and video recommendations, managed client deliverables aligned with KPIs, and analyzed monthly performance reports using Adobe Analytics to inform client strategy.
SEO Analyst at Logical Position
September 1, 2019 - August 7, 2025Developed successful local and national SEO strategies across various industries. Educated prospective clients on SEO benefits, created keyword-optimized content, collaborated with PPC teams to align strategies for growth, performed technical SEO audits, and analyzed results using Semrush, Google Analytics, and Google Search Console.
Marketing Account Manager at Marketing Resources, Inc.
January 31, 2018 - August 7, 2025Designed a new company website resulting in a 20% sales increase and improved customer interactions. Managed high-budget multinational promotions for brands like Mountain Dew and Pepsi, developed game concepts and promotional websites, streamlined code generation processes saving significant costs, and conducted audits of production facilities to recommend process improvements.
Marketing Associate and Staff Accountant at Creative Mirror
April 30, 2012 - August 7, 2025Produced marketing brochures, content, press releases, and social media posts for the company website. Maintained financial reporting for sales commission, deposits, and accounts receivable.
Education
Bachelor of Science at University of Illinois at Urbana-Champaign
January 1, 2008 - January 1, 2012Bachelor of Science at University of Illinois at Urbana-Champaign
January 1, 2008 - January 1, 2012Bachelor of Science at University of Illinois at Urbana-Champaign, IL
January 1, 2008 - December 31, 2012Bachelor of Science in Advertising at University of Illinois at Urbana-Champaign
January 11, 2030 - August 7, 2025Qualifications
Industry Experience
Consumer Goods, Healthcare, Life Sciences, Retail, Professional Services, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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