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I'm a growth-driven marketing specialist with 5+ years of experience leading digital marketing, performance marketing, and go-to-market initiatives across fast-moving industries. I build data-backed brand positioning and execute full-funnel paid media strategies across Google, Meta, and LinkedIn to deliver high-impact campaigns that drive growth and strengthen brand visibility. I'm highly skilled in campaign optimization, A/B testing, audience segmentation, and performance analysis, translating complex ideas into clear, scalable marketing plans that improve acquisition efficiency and conversion rates while strengthening partner and customer communications.…I'm a growth-driven marketing specialist with 5+ years of experience leading digital marketing, performance marketing, and go-to-market initiatives across fast-moving industries. I build data-backed brand positioning and execute full-funnel paid media strategies across Google, Meta, and LinkedIn to deliver high-impact campaigns that drive growth and strengthen brand visibility. I'm highly skilled in campaign optimization, A/B testing, audience segmentation, and performance analysis, translating complex ideas into clear, scalable marketing plans that improve acquisition efficiency and conversion rates while strengthening partner and customer communications.

Dana Haidar

Social Media Manager, Digital Marketer, Content Creator, +7

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I'm a growth-driven marketing specialist with 5+ years of experience leading digital marketing, performance marketing, and go-to-market initiatives across fast-moving industries. I build data-backed brand positioning and execute full-funnel paid media strategies across Google, Meta, and LinkedIn to deliver high-impact campaigns that drive growth and strengthen brand visibility. I'm highly skilled in campaign optimization, A/B testing, audience segmentation, and performance analysis, translating complex ideas into clear, scalable marketing plans that improve acquisition efficiency and conversion rates while strengthening partner and customer communications.…I'm a growth-driven marketing specialist with 5+ years of experience leading digital marketing, performance marketing, and go-to-market initiatives across fast-moving industries. I build data-backed brand positioning and execute full-funnel paid media strategies across Google, Meta, and LinkedIn to deliver high-impact campaigns that drive growth and strengthen brand visibility. I'm highly skilled in campaign optimization, A/B testing, audience segmentation, and performance analysis, translating complex ideas into clear, scalable marketing plans that improve acquisition efficiency and conversion rates while strengthening partner and customer communications.

Available to hire

I’m a growth-driven marketing specialist with 5+ years of experience leading digital marketing, performance marketing, and go-to-market initiatives across fast-moving industries. I build data-backed brand positioning and execute full-funnel paid media strategies across Google, Meta, and LinkedIn to deliver high-impact campaigns that drive growth and strengthen brand visibility.

I’m highly skilled in campaign optimization, A/B testing, audience segmentation, and performance analysis, translating complex ideas into clear, scalable marketing plans that improve acquisition efficiency and conversion rates while strengthening partner and customer communications.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Financial Services and Digital Marketing Specialist at Protect Your Wealth

May 31, 2025 - July 23, 2025

Produced SEO-driven blog content strategy that contributed to over 250,000 annual website visitors and generated over 40 weekly inbound leads, significantly aiding company growth. Created niche Canadian-focused blog content boosting client acquisition. Managed email marketing campaigns through HubSpot, enhancing audience engagement and lead quality. Oversaw project planning and execution for digital marketing campaigns. Responded to changes in Google AI search behavior by analyzing metrics and adjusting strategies. Utilized WordPress, Canva, Buffer and other tools to create compelling content and marketing strategies. Skilled in marketing automation, SEO, and SEM to drive organic traffic and conversion.

Social Media Manager at Protect Your Wealth

May 31, 2025 - July 23, 2025

Created and managed content across Facebook, Twitter, Instagram, LinkedIn, and Google My Business. Applied in-depth knowledge of social media algorithms to maximize reach and engagement. Used scheduling and analytics tools like Hootsuite, Buffer, and Sprout Social for efficient planning and performance tracking. Developed diverse, visually engaging content including images, videos, GIFs, and stories aligned with brand voice. Monitored and optimized social media strategies based on metrics.

Research Assistant at UbiLab

August 31, 2023 - July 23, 2025

Supported PhD researchers with data collection and analysis. Managed lab social media accounts to increase visibility and audience engagement. Created promotional content to share research findings. Collaborated with faculty and students to improve communication of research activities. Organized research meetings and workshops to ensure smooth lab operations.

Associate Claim Care Advisor at AutoGore Mutual Insurance Company

December 31, 2021 - July 23, 2025

Investigated, negotiated, and settled auto physical damage claims while maintaining exceptional customer service for clients and brokers. Educated customers on the claims process to ensure clear communication and managed claims reserves in accordance with corporate policies to control costs.

Cardiac Diagnostic Educator at M-health Solutions

April 30, 2021 - July 23, 2025

Educated patients on the use of Holter monitors for arrhythmia diagnosis. Managed CRM and medical record systems to log incoming calls. Provided accurate referral progress updates to patients. Maintained confidentiality and compliance with operational policies.

Social Media Manager at Pasha Restaurant

January 31, 2021 - July 23, 2025

Developed and executed social media strategies, created and published content, responded to customer interactions, and analyzed campaign metrics to optimize engagement and brand promotion.

Marketing Specialist at Lately Digital

September 1, 2025 - Present

Execute day-to-day agency account management across multiple client portfolios, ensuring consistent brand positioning and execution of integrated digital and social media strategies aligned with client growth objectives. Own weekly performance reporting across website, SEO, and social channels by translating GA4 and platform analytics into goal-aligned dashboards. Plan and execute a multi-platform, brand-led content strategy across Instagram, Facebook, and LinkedIn, producing a consistent mix of design-inspiration, product, educational, and partner-focused content to strengthen brand positioning and drive measurable audience growth. Translate high-level professional and business priorities into actionable content calendars, campaign roadmaps, and platform-specific messaging, supporting brand awareness and conversion goals. Implement and maintain structured project management workflows to improve cross-functional coordination and ensure on-time delivery of marketing collateral and campa

Financial Services and Digital Marketing Specialist at Protect Your Wealth

May 1, 2022 - May 1, 2025

Led the creation and execution of a content-led growth strategy, authoring and publishing 300+ long-form, SEO-optimized articles across life insurance, personal finance, and health-related conditions, driving 250,000+ annual organic visitors and 40+ qualified inbound leads per week. Conducted ongoing research on financial markets, insurance regulations, underwriting practices, and health conditions, translating complex information into plain-language content that improved trust, search rankings, and conversion performance. Built and scaled the online brand presence, strengthening domain authority and topical relevance through publishing, keyword strategy, internal linking, and search intent optimization. Managed organic and paid social channels, developing platform-specific content strategies to increase brand visibility, engagement, and lead acquisition. Planned, executed, and optimized paid digital advertising campaigns (search and social) to support high-intent acquisition and ampli