I am a results-driven business and marketing strategist with over 5 years of experience in digital marketing, talent strategy, and regional business development. I have developed expertise in digital campaigns, SEO, website creation, and e-commerce that have enabled me to secure multiple joint venture projects, enhancing brand visibility and fostering diversified business growth. I thrive in dynamic and cross-functional environments where innovation and adaptability are key. Throughout my career, I have led marketing efforts for various sectors including FMCG, marine, property, and food & beverage, demonstrating my versatile skill set. My strengths lie in creating effective digital marketing strategies, managing social media platforms, and driving sales growth through data-driven campaigns and strategic partnerships.

Siti Noralia (Elle Raliaa)

I am a results-driven business and marketing strategist with over 5 years of experience in digital marketing, talent strategy, and regional business development. I have developed expertise in digital campaigns, SEO, website creation, and e-commerce that have enabled me to secure multiple joint venture projects, enhancing brand visibility and fostering diversified business growth. I thrive in dynamic and cross-functional environments where innovation and adaptability are key. Throughout my career, I have led marketing efforts for various sectors including FMCG, marine, property, and food & beverage, demonstrating my versatile skill set. My strengths lie in creating effective digital marketing strategies, managing social media platforms, and driving sales growth through data-driven campaigns and strategic partnerships.

Available to hire

I am a results-driven business and marketing strategist with over 5 years of experience in digital marketing, talent strategy, and regional business development. I have developed expertise in digital campaigns, SEO, website creation, and e-commerce that have enabled me to secure multiple joint venture projects, enhancing brand visibility and fostering diversified business growth. I thrive in dynamic and cross-functional environments where innovation and adaptability are key.

Throughout my career, I have led marketing efforts for various sectors including FMCG, marine, property, and food & beverage, demonstrating my versatile skill set. My strengths lie in creating effective digital marketing strategies, managing social media platforms, and driving sales growth through data-driven campaigns and strategic partnerships.

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Language

English
Advanced
Malay
Fluent
Thai
Beginner
Indonesian
Advanced

Work Experience

Head of Marketing (B2B) at Sako Tech Sdn Bhd - Volvo Penta Partner
September 1, 2024 - Present
Created company website from scratch and secured premium domain subscription. Successfully led marketing for LIMA Langkawi 2025, securing 4 joint venture projects including luxury cruise branding. Developed global outreach via email systems and digital expansion strategy. Oversaw SEO/SEM performance using Bluehost, Google Analytics, and SEMRush. Enhanced brand visibility and strengthened subsidiary business line. Managed social media platforms including Instagram, Facebook, and LinkedIn. Monitored E-Commerce, E-Bay, and blog creation. Led and managed business trade and international presentations.
Talent Acquisition Specialist (APAC, Contract) at Mango Global Technologies
March 1, 2025 - July 24, 2025
Reached top KPI in 1 month while managing interviews across the Malaysian market (KUL, JB). Conducted daily screening for APAC clients across various job scopes. Managed content and social media platforms including LinkedIn, Instagram, and Rednote.
Digital Marketing Manager at Chi-Ken N Fry Café
December 31, 2024 - July 24, 2025
Increased profit by 90% via content creation, promotions, and sales funneling. Designed digital marketing plan and managed social media platforms and video editing. Conducted market research and outlined annual marketing strategies.
Property Consultant & Marketing Strategist at Gplex Property
August 31, 2024 - July 24, 2025
Led marketing for Johor-Singapore and Genting projects targeting US/UK markets. Managed listings on PropertyGuru, iProperty, and Mudah with SEO optimization. Conducted inbound/outbound sales, CRM tracking, and social media advertisements. Increased sales by 70% within 6 months through Facebook Ads with a click-through rate of 12%.
Operations Assistant (Logistic) at Evolution Fumigation Services (COVID-19)
March 31, 2022 - July 24, 2025
Managed audit documentation, team coordination, and client certifications. Oversaw CRM follow-up for domestic and international clients. Created legal certificates related to logistics.
Head of Marketing (B2B) at Sako Tech Sdn Bhd - Volvo Penta Partner
September 1, 2024 - Present
Led the creation of the company website from scratch and secured a premium domain subscription. Successfully managed marketing for LIMA Langkawi 2025, securing 4 joint venture projects including luxury cruise branding. Developed global outreach through email systems and digital expansion strategies. Oversaw SEO/SEM performance using Bluehost, Google Analytics, and SEMRush. Managed social media platforms such as Instagram, Facebook, and LinkedIn. Monitored e-commerce channels including E-Bay and blogs. Led business trade and international presentations to enhance brand visibility and strengthen subsidiary business lines.
Talent Acquisition Specialist (APAC, Contract) at Mango Global Technologies
March 1, 2025 - August 15, 2025
Managed interviews across the Malaysian market, achieving top KPI in one month. Conducted daily screenings for APAC clients across various job scopes. Managed content and social media platforms including LinkedIn, Instagram, and Rednote to support talent acquisition activities.
Digital Marketing Manager at Chi-Ken N Fry Café
December 31, 2024 - August 15, 2025
Developed and executed digital marketing plans that increased profits by 90% through content creation, promotions, and sales funneling. Managed social media platforms and video editing. Conducted market research and established marketing strategies annually to increase visibility and sales.
Property Consultant & Marketing Strategist at Gplex Property
August 31, 2024 - August 15, 2025
Led marketing for Johor-Singapore and Genting projects targeting the US and UK markets. Managed listings on PropertyGuru, iProperty, Mudah and SEO optimization. Conducted inbound and outbound sales with CRM tracking and social media advertising. Increased sales by 70% in 6 months utilizing Facebook Ads with a click-through rate of 12%.
Operations Assistant (Logistic) at Evolution Fumigation Services (COVID-19)
March 1, 2022 - August 15, 2025
Managed audit documentation, team coordination, and client certifications. Oversaw CRM follow-ups for domestic and international clients. Created legal certificates related to logistics to ensure compliance in service delivery.

Education

Bachelor's Degree at Universiti Teknologi Mara (UiTM)
January 1, 2023 - December 31, 2025
Diploma at Universiti Teknologi Mara (UiTM)
January 1, 2021 - December 31, 2023
Bachelor's Degree in Digital Marketing at Universiti Teknologi Mara (UiTM)
January 1, 2023 - December 31, 2025
Diploma in Business Studies at Universiti Teknologi Mara (UiTM)
January 1, 2021 - December 31, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Real Estate & Construction, Retail, Transportation & Logistics, Professional Services, Travel & Hospitality