Student Researcher at Singapore University of Social Sciences

Conducted a year-long Human-Computer Interaction study focused on integrating Generative AI chatbots into customer service. Investigated chatbot attributes including answer quality, empathy, and privacy concerns. Developed a research thesis providing practical recommendations to improve user acceptance and effectiveness of chatbot services.

UI/UX Designer at Thirdi (Freelance, Singapore)

Collaborated with Thirdi’s product team to drive the rebranding and redesign of their product’s UI/UX; led design direction for Thirdi's Growth Marketing Platform to enhance user experience and engagement; designed and developed the UI/UX for Thirdi's Creative Analyzer with AI-powered insights; built the Social Analyzer tool to deliver profile insights and recommendations for improved social media presence; collaborated cross-functionally with product, engineering, and marketing teams to deliver data-driven, user-centric solutions.

UI/UX Designer at Freelance

Collaborated with Thirdi’s product team to lead the rebranding and redesign of their product’s UI/UX, improving user engagement for advertisers. Designed and developed AI-powered tools like Creative Analyzer and Social Analyzer to optimize ad and social media performance, working closely with product managers, engineers, and marketing teams. Led mobile-first redesign projects for Kalkandu, enhancing brand identity and user experience with research-driven wireframing and prototyping. Conducted website audits and competitor analysis for clients such as India Cements, Creation Furnishings, and Flatturtle, providing actionable design improvements.

Management Intern at Ohmyhome Pte Ltd

Gained hands-on experience in UI/UX fundamentals such as Information Architecture, User Journey Mapping, and User Personas. Created detailed user journey maps, conducted competitor analysis, and gathered user insights via interviews and surveys to inform and enhance user experience and design strategies.

Management Intern at Ohmyhome Pte Ltd – Singapore

Developed skills across core UI/UX concepts, including Information Architecture, User Journey Mapping, and Customer Personas, thereby enhancing user experiences, navigation, and flow.

Student Researcher at SUSS – Singapore

Conducted a year-long HCI-focused study on integrating Generative AI chatbots into customer service. Key contributions included investigating integration challenges and benefits, developing a research thesis based on literature review and empirical findings, and offering actionable insights for effective chatbot system design. Provided recommendations to enhance user acceptance and utilization of bot-based services, contributing to improved customer service and business success.

Risk Analyst at KPMG

Advised clients on regulatory standards and built customized risk models to mitigate financial risks. Led comprehensive risk assessments, developed Employee Risk Rating frameworks, and collaborated on regulatory reporting and framework preparations to manage high-risk segments.