Available to hire
I am a seasoned Content Manager with over 10 years of experience in digital content strategy and team leadership, specializing in E-Commerce and website management. I am passionate about planning, implementing, and optimizing web experiences to enhance brand engagement and user interaction.
I excel in developing innovative content solutions and managing cross-functional teams to deliver high-quality, engaging websites that drive business transformation. My expertise lies in strategic content operations, SEO optimization, and effective collaboration to launch impactful marketing campaigns and digital platforms.
Skills
Experience Level
Work Experience
Assistant Manager - Content at Gulf Marketing Group (Sun & Sand Sports, Nike, Under Armour & Dropkick)
July 1, 2024 - September 1, 2025Led the strategic planning and execution of content operations across multiple E-Commerce platforms, enhancing CTR and driving significant brand interaction. Developed and implemented data-driven content strategies that improved key performance metrics, including a 50% reduction in product writing time through automation with the data analytics team. Created Product Naming & Product Description Conventions aligned with SEO and website project managers to improve the PDP to ATC conversion. Directed a diverse team of 20 content professionals, improving content delivery processes and maintaining high-quality standards across all digital channels. Collaborated with cross-functional teams to develop and launch impactful marketing campaigns that enhanced customer engagement and broadened brand appeal. Spearheaded the regional launch of several high-profile retail apps, increasing digital traffic and enhancing online consumer presence.
Assistant Manager - Content at Gulf Marketing Group
July 1, 2024 - July 24, 2025Led the strategic planning and execution of content operations across multiple E-Commerce platforms, enhancing CTR and driving significant brand interaction. Developed and implemented data-driven content strategies that improved key performance metrics, including automation with the data analytics team to reduce product writing time by 50%. Created Product Naming & Description Conventions aligned with SEO and Project Managers to improve conversion from product detail pages to cart. Managed a team of 20 content professionals, improving processes and maintaining high content quality. Collaborated with cross-functional teams on marketing campaigns that enhanced customer engagement and brand appeal. Spearheaded the regional launch of high-profile retail apps to increase digital traffic and online presence.
Content Writer at Nail the Deal
August 1, 2015 - September 1, 2025Created and managed day-to-day website content, significantly enhancing user experience and reader engagement. Produced compelling content for blogs, newsletters, and promotional materials supporting sales and marketing initiatives. Coordinated with sales staff and vendors to streamline content planning and implementation, improving operational efficiency.
Content Writer at Nail the Deal
August 1, 2015 - July 24, 2025Created and managed daily website content to significantly enhance user experience and engagement. Produced compelling blogs, newsletters, and promotional materials to support sales and marketing. Coordinated content planning and implementation with sales staff and vendors, improving operational efficiency.
Education
BBA at Manipal University, Dubai
January 1, 2009 - December 31, 2012CBSE Higher Secondary at The Indian High School, Dubai
January 1, 1995 - December 31, 2009BBA - Finance Major at Manipal University, Dubai
January 1, 2009 - January 1, 2012CBSE Higher Secondary at The Indian High School, Dubai
January 1, 1995 - January 1, 2009Qualifications
Industry Experience
Retail, Consumer Goods, Media & Entertainment, Software & Internet
Skills
Experience Level
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