Hi, I'm Evelina Kolessova, a passionate marketing specialist based in Tallinn, Estonia. With hands-on experience in email marketing, push notifications, SMS, social media, and content creation, I've developed a strong skill set in creating and localizing campaigns tailored to multiple markets and languages. I love working with automation tools and collaborating closely with cross-functional teams to deliver campaigns that perform. My background includes managing multilingual content plans, optimizing campaigns using A/B testing, and leading teams to ensure high-quality content. I'm always eager to learn and adapt, making sure that marketing strategies align with market feedback and analytics to maximize engagement and conversion.

Evelina Kolessova

Hi, I'm Evelina Kolessova, a passionate marketing specialist based in Tallinn, Estonia. With hands-on experience in email marketing, push notifications, SMS, social media, and content creation, I've developed a strong skill set in creating and localizing campaigns tailored to multiple markets and languages. I love working with automation tools and collaborating closely with cross-functional teams to deliver campaigns that perform. My background includes managing multilingual content plans, optimizing campaigns using A/B testing, and leading teams to ensure high-quality content. I'm always eager to learn and adapt, making sure that marketing strategies align with market feedback and analytics to maximize engagement and conversion.

Available to hire

Hi, I’m Evelina Kolessova, a passionate marketing specialist based in Tallinn, Estonia. With hands-on experience in email marketing, push notifications, SMS, social media, and content creation, I’ve developed a strong skill set in creating and localizing campaigns tailored to multiple markets and languages. I love working with automation tools and collaborating closely with cross-functional teams to deliver campaigns that perform.

My background includes managing multilingual content plans, optimizing campaigns using A/B testing, and leading teams to ensure high-quality content. I’m always eager to learn and adapt, making sure that marketing strategies align with market feedback and analytics to maximize engagement and conversion.

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Experience Level

Intermediate
Intermediate
Intermediate
Intermediate

Language

Russian
Advanced
English
Advanced
Estonian
Advanced

Work Experience

Marketing Assistant / Email Marketing Specialist at ESTO Group
December 31, 2024 - July 24, 2025
Created and managed email, push, and SMS campaigns for Estonia, Latvia, and Lithuania in four languages, tailoring content to each market. Led the migration and setup of Customer.io, collaborating with IT and marketing teams to streamline automation and targeting. Executed cross-channel campaigns via Customer.io and Vero, optimizing open rates, CTR, and conversion through A/B testing and audience segmentation. Managed TikTok strategy and influencer outreach, increasing engagement and brand visibility. Wrote and edited SEO-optimized blog content; performed keyword research to align with search intent. Delivered monthly performance reports using Jira and analytics tools, presenting insights and recommendations. Supervised three copywriters, ensuring high-quality multilingual content and workflow efficiency. Collaborated closely with product, design, and legal teams to align messaging and maintain compliance across campaigns. Took ownership of regional content planning, adjusting tone and

Education

Bachelor of Business Administration at Estonian Business School
September 1, 2019 - June 30, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Retail, Software & Internet, Professional Services

Experience Level

Intermediate
Intermediate
Intermediate
Intermediate

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