I am an SEO Specialist with nearly 7 years of experience, including over 3 years in the UAE. I am self-motivated and results-driven, with expertise in crafting data-driven strategies that boost rankings, increase traffic, and deliver measurable outcomes. I believe in strong team collaboration, have a growth mindset, and excel in cross-functional coordination. I enjoy staying updated with the latest SEO trends and algorithm changes to ensure my strategies continue to deliver performance growth. Working closely with clients and interdisciplinary teams, I aim to align SEO best practices with broader marketing and development goals to create impactful and tailored SEO plans.

Shifina Shaji

I am an SEO Specialist with nearly 7 years of experience, including over 3 years in the UAE. I am self-motivated and results-driven, with expertise in crafting data-driven strategies that boost rankings, increase traffic, and deliver measurable outcomes. I believe in strong team collaboration, have a growth mindset, and excel in cross-functional coordination. I enjoy staying updated with the latest SEO trends and algorithm changes to ensure my strategies continue to deliver performance growth. Working closely with clients and interdisciplinary teams, I aim to align SEO best practices with broader marketing and development goals to create impactful and tailored SEO plans.

Available to hire

I am an SEO Specialist with nearly 7 years of experience, including over 3 years in the UAE. I am self-motivated and results-driven, with expertise in crafting data-driven strategies that boost rankings, increase traffic, and deliver measurable outcomes. I believe in strong team collaboration, have a growth mindset, and excel in cross-functional coordination.

I enjoy staying updated with the latest SEO trends and algorithm changes to ensure my strategies continue to deliver performance growth. Working closely with clients and interdisciplinary teams, I aim to align SEO best practices with broader marketing and development goals to create impactful and tailored SEO plans.

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Experience Level

Expert
Expert
Intermediate
Intermediate
Intermediate

Language

English
Fluent
Hindi
Advanced
Tamil
Advanced
Malayalam
Advanced

Work Experience

SEO Specialist at Créо Global | Dubai, UAE
May 31, 2025 - July 24, 2025
Developed and implemented AI-powered SEO strategies to align with client goals and maximize visibility. Executed data-driven SEO strategies to enhance online visibility, traffic, and conversions. Conducted detailed website audits to identify and resolve technical SEO issues. Performed keyword research and competitive analysis to uncover growth opportunities. Planned and implemented both on-page and off-page SEO techniques, including metadata optimization, internal linking, and ethical link-building. Managed e-commerce website optimization, including uploading, updating, and optimizing product listings and other pages to enhance search visibility and user experience. Worked closely with cross-functional teams to align SEO with broader marketing and web development strategies.
SEO Specialist at CubeZix Technologies | Dubai, UAE
January 31, 2025 - July 24, 2025
Conducted detailed keyword research to identify valuable on-page and off-page SEO opportunities. Developed and executed SEO strategies aimed at improving website rankings and increasing organic traffic. Planned and implemented both on-page and off-page SEO techniques, including metadata optimization, internal linking, and ethical link-building. Managed e-commerce website optimization, including uploading, updating, and optimizing product listings and other pages to enhance search visibility and user experience. Communicated regularly with clients to share performance updates, gather inputs, and align plans with their goals. Worked closely with developers, content writers, and marketing teams to ensure SEO best practices were applied across all content. Engaged with clients during the pre-strategy phase to understand their business needs and create customized SEO plans. Stayed updated on algorithm changes and SEO trends to ensure continued strategy relevance and performance growth.
SEO Specialist at Volga Tigris Digital Marketing Company | Dubai, UAE
October 31, 2022 - July 24, 2025
Collaborated with clients during the pre-strategy phase to define SEO goals, project scope, and expected outcomes. Created and executed comprehensive SEO campaigns that achieved first-page rankings for multiple high-traffic keywords. Improved search visibility through effective on-page optimization techniques and strategic off-page link-building. Conducted detailed technical site audits to resolve crawl errors, indexing issues, and ensure SEO health of the websites.
SEO Team Lead at Growthsapiens Digital Agency | Cochin, India
September 30, 2021 - July 24, 2025
Managed and guided the SEO team in planning and executing strategies for clients. Trained new team members on SEO tools, techniques, and search engine updates. Coordinated with content and marketing teams to integrate SEO best practices into content planning. Handled technical SEO audits and resolved issues such as crawl errors and site speed problems. Developed and implemented on-page and off-page SEO strategies, including internal linking, meta tags, and link building. Conducted keyword research and mapping to align content with search intent and business goals.
SEO Analyst at Growthsapiens Digital Agency | Cochin, India
October 1, 2020 - July 24, 2025
Conducted detailed keyword and competitor research to support client SEO strategies. Implemented on-page SEO techniques such as content structuring, meta tag creation, and schema markup. Executed off-page activities including link-building, directory submissions, and profile creation to enhance authority. Used Moz, Keyword Planner, and Screaming Frog for performance tracking, audits, and optimization planning.
SEO Specialist at Créoglobal, Dubai, UAE
May 31, 2025 - July 24, 2025
Developed and implemented AI-powered SEO strategies aligned with client goals. Executed data-driven SEO tactics to enhance online visibility, traffic, and conversions. Conducted detailed website audits to identify and resolve technical SEO issues. Performed keyword research and competitive analysis to uncover growth opportunities. Planned and implemented both on-page and off-page SEO techniques, including metadata optimization, internal linking, and ethical link-building. Managed e-commerce website optimizations to enhance search visibility and user experience. Collaborated with cross-functional teams to align SEO with broader marketing and web development strategies.
SEO Specialist at CubeZix Technologies, Dubai, UAE
January 31, 2025 - July 24, 2025
Conducted detailed keyword research to identify valuable SEO opportunities. Developed and executed SEO strategies to improve website rankings and increase organic traffic. Planned and implemented on-page and off-page SEO techniques, including metadata optimization, internal linking, and ethical link-building. Managed e-commerce website optimization by uploading, updating, and optimizing product listings to enhance search visibility and user experience. Communicated regularly with clients to share performance updates and gather inputs. Collaborated closely with developers, content writers, and marketing teams to ensure SEO best practices were applied. Engaged clients during the pre-strategy phase to tailor SEO plans. Stayed updated on algorithm changes and SEO trends.
SEO Team Lead at Growthsapiens Digital Agency, Cochin, India
October 31, 2020 - July 24, 2025
Managed and guided the SEO team in planning and executing client strategies. Trained new team members on SEO tools and techniques. Coordinated with content and marketing teams to integrate SEO best practices. Handled technical SEO audits, resolving crawl errors and site speed issues. Developed and implemented on-page and off-page SEO strategies, including internal linking, meta tags, and link building. Conducted keyword research and mapping to align content with search intent and business goals.
SEO Analyst at Growthsapiens Digital Agency, Cochin, India
July 1, 2018 - July 24, 2025
Conducted keyword and competitor research to support client SEO strategies. Implemented on-page SEO techniques such as content structuring, meta tag creation, and schema markup. Executed off-page activities including link building and directory submissions. Used tools like Moz, Keyword Planner, and Screaming Frog for performance tracking and audits.
SEO Specialist at Volga Tigris Digital Marketing Company, Dubai, UAE
October 1, 2022 - July 24, 2025
Collaborated with clients during pre-strategy phase to define SEO goals, project scope, and expected outcomes. Created and executed comprehensive SEO campaigns achieving first-page rankings for high-traffic keywords. Improved search visibility through on-page optimization and off-page link-building. Conducted detailed technical site audits to resolve crawl errors and indexing issues and ensure SEO health.
SEO Specialist at Cré0 Global | Dubai, UAE
May 31, 2025 - July 24, 2025
Developed and implemented AI-powered SEO strategies to align with client goals and maximize visibility. Executed data-driven SEO strategies to enhance online visibility, traffic, and conversions. Conducted detailed website audits to identify and resolve technical SEO issues. Performed keyword research and competitive analysis to uncover growth opportunities. Planned and implemented both on-page and off-page SEO techniques, including metadata optimization, internal linking, and ethical link-building. Managed e-commerce website optimization, including uploading, updating, and optimizing product listings and other pages to enhance search visibility and user experience. Worked closely with cross-functional teams to align SEO with broader marketing and web development strategies.
SEO Specialist at CubeZix Technologies | Dubai, UAE
January 31, 2025 - July 24, 2025
Conducted detailed keyword research to identify valuable on-page and off-page SEO opportunities. Developed and executed SEO strategies aimed at improving website rankings and increasing organic traffic. Planned and implemented both on-page and off-page SEO techniques, including metadata optimization, internal linking, and ethical link-building. Managed e-commerce website optimization, including uploading, updating, and optimizing product listings and other pages to enhance search visibility and user experience. Communicated regularly with clients to share performance updates, gather inputs, and align plans with their goals. Worked closely with developers, content writers, and marketing teams to ensure SEO best practices were applied across all content. Engaged with clients during the pre-strategy phase to understand their business needs and create customized SEO plans. Stayed updated on algorithm changes and SEO trends to ensure continued strategy relevance and performance growth.
SEO Specialist at Volga Tigris Digital Marketing Company | Dubai, UAE
October 31, 2022 - July 24, 2025
Collaborated with clients during the pre-strategy phase to define SEO goals, project scope, and expected outcomes. Created and executed comprehensive SEO campaigns that achieved first-page rankings for multiple high-traffic keywords. Improved search visibility through effective on-page optimization techniques and strategic off-page link-building. Conducted detailed technical site audits to resolve crawl errors, indexing issues, and ensure SEO health of the websites.
SEO Team Lead at Growthsapiens Digital Agency | Cochin, India
September 30, 2021 - July 24, 2025
Managed and guided the SEO team in planning and executing strategies for clients. Trained new team members on SEO tools, techniques, and search engine updates. Coordinated with content and marketing teams to integrate SEO best practices into content planning. Handled technical SEO audits and resolved issues such as crawl errors and site speed problems. Developed and implemented on-page and off-page SEO strategies, including internal linking, meta tags, and link building. Conducted keyword research and mapping to align content with search intent and business goals.
SEO Analyst at Growthsapiens Digital Agency | Cochin, India
October 1, 2020 - July 24, 2025
Conducted detailed keyword and competitor research to support client SEO strategies. Implemented on-page SEO techniques such as content structuring, meta tag creation, and schema markup. Executed off-page activities including link-building, directory submissions, and profile creation to enhance authority. Used Moz, Keyword Planner, and Screaming Frog for performance tracking, audits, and optimization planning.

Education

BTech at MG University, Kerala, India
January 1, 2012 - December 31, 2016
BTech at MG University, Kerala, India
January 1, 2012 - December 31, 2016
BTech at MG University, Kerala, India
January 1, 2013 - December 31, 2016

Qualifications

Google Analytics 4
January 11, 2030 - July 24, 2025
Generative AI
January 11, 2030 - July 24, 2025
Fundamentals of digital marketing
January 11, 2030 - July 24, 2025
Inbound Marketing Certification
January 11, 2030 - July 24, 2025
Google Analytics 4
January 1, 2022 - December 31, 2022
Generative AI
January 1, 2023 - December 31, 2023
Fundamentals of digital marketing
January 1, 2022 - December 31, 2022
Inbound Marketing Certification
January 1, 2022 - December 31, 2022
Google Analytics 4
January 11, 2030 - July 24, 2025
Generative AI
January 11, 2030 - July 24, 2025
Fundamentals of digital marketing
January 11, 2030 - July 24, 2025
Inbound Marketing Certification
January 11, 2030 - July 24, 2025

Industry Experience

Professional Services, Software & Internet, Retail, Media & Entertainment, Education