Hi, I’m Hongfei Bi, a Helsinki-based visual storyteller blending photography, video, and UI/UX design to craft engaging digital content. I love turning ideas into polished visuals that resonate with audiences across social platforms, from Instagram to TikTok. I enjoy collaborating with teams on campaigns, events, and products—whether it's capturing event photography for Helsinki City campaigns or designing intuitive interfaces for apps. I’m passionate about storytelling and helping brands tell their unique stories through creative visuals.

Hongfei Bi

Hi, I’m Hongfei Bi, a Helsinki-based visual storyteller blending photography, video, and UI/UX design to craft engaging digital content. I love turning ideas into polished visuals that resonate with audiences across social platforms, from Instagram to TikTok. I enjoy collaborating with teams on campaigns, events, and products—whether it's capturing event photography for Helsinki City campaigns or designing intuitive interfaces for apps. I’m passionate about storytelling and helping brands tell their unique stories through creative visuals.

Available to hire

Hi, I’m Hongfei Bi, a Helsinki-based visual storyteller blending photography, video, and UI/UX design to craft engaging digital content. I love turning ideas into polished visuals that resonate with audiences across social platforms, from Instagram to TikTok.

I enjoy collaborating with teams on campaigns, events, and products—whether it’s capturing event photography for Helsinki City campaigns or designing intuitive interfaces for apps. I’m passionate about storytelling and helping brands tell their unique stories through creative visuals.

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Language

Chinese
Fluent
English
Advanced
Finnish
Fluent

Work Experience

Marketing Content Creator Trainee (Finnish Speaking) at City of Helsinki
January 1, 2025 - Present
Produced, edited, and managed engaging social media content, including posts, videos, and interview clips. Designed visual materials such as posters, stickers, and signage to support city campaigns and communications. Captured event photography for major city events including the Summer Job Fair and Helsinki Pride Week.
Photographer at Freelance
September 1, 2022 - Present
Ran a photography business in Finland focused on fashion photography and creating marketing campaigns with fashion brands. Captured photo and video content for major events like the Ben Böhmer Slush after-party and Ivana Helsinki’s Superwoof festival.
UI&UX Designer at Blidz Oy
December 31, 2024 - July 24, 2025
Created visual assets for the design library, including logos, 3D icons, and videos. Transformed new app feature concepts into UI/UX design prototypes. Collected and analyzed user behavior to continuously improve usability for both mobile and web platforms.
UI/UX Designer & Social Media Manager at Blidz Oy
June 1, 2023 - December 1, 2024
Created visual assets for the design library, transformed new app feature concepts into UI/UX design prototypes, and managed outsourced brand-aligned social media content.

Education

Master's degree at Aalto University
September 1, 2020 - June 30, 2023
Bachelor's degree at Zhejiang University of Technology
September 1, 2016 - June 30, 2020
Master’s degree at Aalto University
September 1, 2020 - June 1, 2023
Bachelor’s degree at Zhejiang University of Technology
September 1, 2016 - June 1, 2020

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Government, Retail, Professional Services, Software & Internet, Education