Available to hire
Hi, I’m Luigi Serra, a digital marketer and communicator passionate about helping companies thrive in the Digital Age. I bring experience in various aspects of digital marketing including marketing automation, advertising, CRM, and lead management. I also enjoy applying no-code tools with AI to enhance automation and efficiency in marketing processes.
I have a knack for thinking outside the box, which has helped me deliver innovative strategies and streamline lead management processes. With a hands-on problem-solving attitude, I like building practical solutions that bridge business goals with technical possibilities, ensuring fruitful collaborations and impactful results.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Spanish; Castilian
Intermediate
Work Experience
Portfolio Marketing Lead / Digital Marketing Architect at Rockwell Automation
December 31, 2024 - July 24, 2025Managed two projects as Portfolio Marketing Lead and later as Digital Marketing Architect. Developed and executed digital marketing strategies aligned with the Portfolio EMEA team focusing on Plex and Digital Transformation products. Launched PLEX product campaigns with content, website, Google Ads, and PR. Managed global and regional campaigns for the Automotive industry to improve efficiency according to budget plans.
Temporary Marketing Manager at ARPM
December 31, 2022 - July 24, 2025Coordinated and updated marketing, advertising, and promotional activities for digital channels. Created and analyzed campaigns, redesigned CRM processes, enhanced social media presence, and continuously optimized website performance using analytics tools. Implemented analytics configuration for conversion tracking and achieved 120% improvement in AdWords retargeting campaigns, converting campaigns into shopping carts valued around $1M/month.
Freelance Consultant and Temporary Manager at Self-employed
January 1, 2017 - PresentProvided consulting services to businesses pursuing digital transformation and marketing automation. Coached professionals in sales and project management, integrated CRM and marketing automation, and coordinated product launches and startup development projects in various industries including green economy and digital marketing.
EMEIA Digital Marketing E-business Specialist at National Instruments Italy
December 31, 2017 - July 24, 2025Planned and implemented EMEA marketing plans with focus on web marketing, e-commerce, and SEO/SEM to promote campaigns, achieve sales targets, increase traffic, and analyze competition. Successfully increased traffic fivefold on local AdWords campaigns compared to global campaigns and produced technical videos for Remarketing and Retargeting campaigns.
Direct Marketing & Web Team Lead at National Instruments Italy
December 31, 2015 - July 24, 2025Led the direct marketing and web team, managing digital marketing initiatives and web presence for the company.
Service Manager at AlwaysOnNetwork Spa
December 31, 2004 - July 24, 2025Managed service operations and customer engagements within the company.
Internetworking Business Analyst at Atos Spa
December 31, 2000 - July 24, 2025Analyzed business requirements and internetworking solutions to optimize organizational operations.
System Administrator & Lotus Domino Applications Developer at GST S.p.A.
December 31, 1998 - July 24, 2025Maintained systems administration and developed Lotus Domino applications.
System Administrator & Webmaster at GEA S.p.A.
December 31, 1997 - July 24, 2025Responsible for system administration and website management duties.
Webmaster at Eureka Telematica S.r.l.
December 31, 1996 - July 24, 2025Managed company websites and online presence.
Portfolio Marketing Lead at Rockwell Automation
December 31, 2023 - July 24, 2025Developed digital marketing strategies for the Portfolio EMEA team focusing on Plex and Digital Transformation products. Analyzed, conceptualized, and launched the PLEX product campaign including content creation, website, Google Ads, and PR. Collaborated with multiple stakeholders, departments, and managers.
Digital Marketing Architect at Rockwell Automation
January 1, 2024 - PresentManaged implementation of global and regional campaigns for EMEA with focus on Plex products and Automotive industry. Improved campaign efficiencies aligned with corporate budget plans.
Temporary Marketing Manager at ARPM
December 31, 2022 - July 24, 2025Coordinated and updated marketing, advertising and promotion on digital channels. Improved campaigns quality via quantitative analysis. Redesigned CRM process and enhanced social media presence. Implemented analytics configuration and AdWords Search and Display retargeting campaigns resulting in 120% better results. Converted campaigns into shopping carts generating about $1M/month.
Freelance Consultant and Temporary Manager at Freelance
January 1, 2017 - PresentConsulted businesses with digital transformation and marketing automation projects. Coached professionals in sales and project management. Coordinated product launch and startup development. Developed offering and market positioning for various clients.
EMEIA Digital Marketing E-business Specialist at National Instruments Italy
December 31, 2017 - July 24, 2025Planned and implemented EMEA marketing plan including web marketing, e-commerce, SEO/SEM. Successfully grew traffic and sales by managing local campaigns and introducing new competition analysis methods. Produced technical videos to enable Remarketing/Retargeting overcoming site limits.
Direct Marketing & Web Team Lead at National Instruments Italy
December 31, 2015 - July 24, 2025Led direct marketing and web teams to execute marketing campaigns and strategies.
Service Manager at AlwaysOnNetwork Spa
December 31, 2004 - July 24, 2025Managed service operations and delivery.
Internetworking Business Analyst at Atos Spa
December 31, 2000 - July 24, 2025Analyzed and supported internetworking business processes.
System Administrator & Lotus Domino Applications Developer at GST S.p.A.
December 31, 1998 - July 24, 2025Managed system administration and developed Lotus Domino applications.
System Administrator & Webmaster at GEA S.p.A.
December 31, 1997 - July 24, 2025Handled system administration and webmaster duties.
Webmaster at Eureka Telematica S.r.l.
December 31, 1996 - July 24, 2025Provided webmaster services.
Portfolio Marketing Lead at Rockwell Automation
December 31, 2024 - July 24, 2025Managed digital marketing strategies focused on Plex and Digital Transformation products for the Portfolio EMEA team. Responsible for campaign analysis, conceptualization, and launch including content creation, website, Google Ads, and PR. Collaborated across multiple stakeholders and departments. Later served as Digital Marketing Architect managing global and regional campaigns improving campaign efficiency within budget.
Temporary Marketing Manager at ARPM
December 31, 2022 - July 24, 2025Coordinated and updated marketing, advertising, and promotion activities on digital channels. Created and analyzed campaigns quantitatively, redesigned CRM processes, analyzed social media presence, and improved website performance using Google Analytics and UX analytics. Implemented conversion tracking with GTM and GA4, and optimized AdWords campaigns yielding 120% better results than previous efforts.
Freelance Consultant and Temporary Manager at Freelance
January 1, 2017 - PresentAssisted businesses in digital transformation by implementing opportunity management frameworks and leveraging CRM and marketing automation tools. Provided coaching for sales and project management, integrated APIs with no-coding, and coordinated product launches and startup development for clients across different industries including green economy and lead generation.
EMEIA Digital Marketing E-business Specialist at National Instruments Italy
December 31, 2017 - July 24, 2025Part of an international team planning and implementing the EMEA marketing plan. Responsible for web marketing campaigns, analyzing results, developing SEO/SEM strategies, and managing e-commerce sales targets. Achieved substantial increases in traffic and sales by optimizing AdWords and remarketing campaigns, and producing technical videos to overcome site limitations.
Direct Marketing & Web Team Lead at National Instruments Italy
December 31, 2015 - July 24, 2025Led direct marketing and web teams to deliver marketing projects and campaigns, aligning them with company goals. Managed marketing automation processes and communications.
Service Manager at AlwaysOnNetwork Spa
December 31, 2004 - July 24, 2025Managed service infrastructure and client relations while ensuring quality of network services and operational delivery.
Internetworking Business Analyst at Atos Spa
December 31, 2000 - July 24, 2025Analyzed business requirements and network solutions for internetworking projects.
System Administrator & Lotus Domino Applications Developer at GST S.p.A.
December 31, 1998 - July 24, 2025Managed system administration tasks and developed applications on the Lotus Domino platform.
System Administrator & Webmaster at GEA S.p.A.
December 31, 1997 - July 24, 2025Oversaw system administration and managed web presence and site maintenance.
Webmaster at Eureka Telematica S.r.l.
December 31, 1996 - July 24, 2025Managed website content, design, and technical operations.
Education
Bachelor's Degree at University "La Sapienza" Faculty of Physics, Roma
January 1, 1991 - December 31, 1994Bachelor's Degree at University "La Sapienza" Faculty of Physics, Roma
January 1, 1991 - December 31, 1994Bachelor's degree at University "La Sapienza" Faculty of Physics, Roma
January 1, 1991 - December 31, 1994Qualifications
Agile Product Owner Role: Foundations
January 1, 2024 - December 31, 2024No-code App and Web Development (Flutterflow, Firestore, Supabase, Buildship)
January 1, 2024 - December 31, 2024Agile Foundation
January 1, 2020 - December 31, 2020Transitioning from Waterfall to Agile Project Management
January 1, 2020 - December 31, 2020Communication for Leadership Success
January 1, 2016 - December 31, 2016Fast Start in Project Management
January 1, 2016 - December 31, 2016Supervisor Development Series Training
January 1, 2014 - December 31, 2014Agile Product Owner Role: Foundations
January 1, 2024 - December 31, 2024No-code App and Web Development (Flutterflow, Firestore, Supabase, Buildship)
January 1, 2024 - December 31, 2024Agile Foundation
January 1, 2020 - December 31, 2020Transitioning from Waterfall to Agile Project Management
January 1, 2020 - December 31, 2020Communication for Leadership Success
January 1, 2016 - December 31, 2016Fast Start in Project Management
January 1, 2016 - December 31, 2016Supervisor Development Series Training
January 1, 2014 - December 31, 2014Agile Product Owner Role: Foundations
January 1, 2024 - December 31, 2024No-code App and Web Development (Flutterflow, Firestore, Supabase, Buildship)
January 1, 2024 - December 31, 2024Agile Foundation
January 1, 2020 - December 31, 2020Transitioning from Waterfall to Agile Project Management
January 1, 2020 - December 31, 2020Communication for Leadership Success
January 1, 2016 - December 31, 2016Fast Start in Project Management
January 1, 2016 - December 31, 2016Supervisor Development Series Training
January 1, 2014 - December 31, 2014Industry Experience
Computers & Electronics, Manufacturing, Professional Services, Software & Internet, Energy & Utilities
I developed a Telegram chatbot integrated with n8n and powered by AI to interactively present my professional profile. The bot is trained on my CVs, certifications, and other career-related documents, enabling it to answer questions about my background, skills, and experience in a conversational way. It also assists recruiters and potential clients by offering quick access to relevant information and, when appropriate, scheduling meetings through connected tools. This project showcases how automation and AI can be used to enhance personal branding and streamline professional networking.
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