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I’m Aleena, a public relations and communications specialist based in Amsterdam, with experience spanning corporate, nonprofit, and media sectors. I excel in media relations, brand communications, stakeholder engagement, crisis management, B2B communications, and content strategy, translating organizational goals into visibility and impact. I’ve led brand repositioning, international event communications, and digital presence management, including brand launches, website revamps, and social media strategy across global exhibitions like Heimtextil and Market Week. I’m passionate about building strong partnerships and crafting narrative-led campaigns that resonate with diverse audiences.…I’m Aleena, a public relations and communications specialist based in Amsterdam, with experience spanning corporate, nonprofit, and media sectors. I excel in media relations, brand communications, stakeholder engagement, crisis management, B2B communications, and content strategy, translating organizational goals into visibility and impact. I’ve led brand repositioning, international event communications, and digital presence management, including brand launches, website revamps, and social media strategy across global exhibitions like Heimtextil and Market Week. I’m passionate about building strong partnerships and crafting narrative-led campaigns that resonate with diverse audiences.

Aleena Naveed Akhtar

Photographer, PR Freelancer, Content Producer, +6

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I’m Aleena, a public relations and communications specialist based in Amsterdam, with experience spanning corporate, nonprofit, and media sectors. I excel in media relations, brand communications, stakeholder engagement, crisis management, B2B communications, and content strategy, translating organizational goals into visibility and impact. I’ve led brand repositioning, international event communications, and digital presence management, including brand launches, website revamps, and social media strategy across global exhibitions like Heimtextil and Market Week. I’m passionate about building strong partnerships and crafting narrative-led campaigns that resonate with diverse audiences.…I’m Aleena, a public relations and communications specialist based in Amsterdam, with experience spanning corporate, nonprofit, and media sectors. I excel in media relations, brand communications, stakeholder engagement, crisis management, B2B communications, and content strategy, translating organizational goals into visibility and impact. I’ve led brand repositioning, international event communications, and digital presence management, including brand launches, website revamps, and social media strategy across global exhibitions like Heimtextil and Market Week. I’m passionate about building strong partnerships and crafting narrative-led campaigns that resonate with diverse audiences.

Available to hire

I’m Aleena, a public relations and communications specialist based in Amsterdam, with experience spanning corporate, nonprofit, and media sectors. I excel in media relations, brand communications, stakeholder engagement, crisis management, B2B communications, and content strategy, translating organizational goals into visibility and impact.

I’ve led brand repositioning, international event communications, and digital presence management, including brand launches, website revamps, and social media strategy across global exhibitions like Heimtextil and Market Week. I’m passionate about building strong partnerships and crafting narrative-led campaigns that resonate with diverse audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Work Experience

Communications Executive at Sapphire Textile Mills

January 1, 2021 - Present

Lead communications projects including brand relaunch, website remaking, art direction for photography and videography, report writing and publishing, and handling external relations for major textile exhibitions like Heimtextil and MarketWeek. Manage stakeholder and internal communications while handling international clients and overseeing social media accounts.

Public Relations Specialist at PinkRibbon Pakistan

December 31, 2023 - August 21, 2025

Managed the majority of PR department responsibilities independently, including donor relations and corporate and university donation collection. Served as Youth Program Officer for 2022, coordinating campaigns and communications with donors and partners.

Experience Manager, Talent Management / Director Branding at AIESEC

December 31, 2020 - August 21, 2025

Held positions including Experience Manager in Talent Management and Director Branding, organizing flagship national events and managing experiences of juniors within the organization.

Communications Executive at Sapphire Textile Mills

January 1, 2024 - January 1, 2025

Led brand re-launch, website revamp, photography, and videography; managed corporate social media strategy to strengthen brand visibility and consistency; directed international B2B communications and external stakeholders; oversaw communications for global exhibitions (Heimtextil, Market Week); managed internal communications.

Public Relations Specialist / Youth Program Officer at PinkRibbon Pakistan

January 1, 2021 - January 1, 2022

Managed PR operations, media coordination, stakeholder engagement, and crisis communications; led fundraising partnerships with universities and corporate organizations; strengthened nonprofit visibility through strategic partnerships and outreach campaigns.

Public Relations Intern at Coca-Cola

January 1, 2019 - January 1, 2019

Conducted PR research, media analysis, and communications support; assisted with internal communications and media planning initiatives.

Journalism Intern at Express News & Dawn News

January 1, 2018 - January 1, 2018

Supported news research, writing, and editorial processes.

Experience Manager & Director Branding at AIESEC

January 1, 2017 - January 1, 2021

Led national-level flagship events and branding initiatives; managed teams and organizational communications; oversaw marketing, communications, and employer branding efforts.