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Aleena Naveed Akhtar

Available to hire

I’m Aleena, a public relations and communications specialist based in Amsterdam, with experience spanning corporate, nonprofit, and media sectors.

About

I’m Aleena, a public relations and communications specialist based in Amsterdam, with experience spanning corporate, nonprofit, and media sectors. I excel in media relations, brand communications, stakeholder engagement, crisis management, B2B communications, and content strategy, translating organizational goals into visibility and impact.

I’ve led brand repositioning, international event communications, and digital presence management, including brand launches, website revamps, and social media strategy across global exhibitions like Heimtextil and Market Week. I’m passionate about building strong partnerships and crafting narrative-led campaigns that resonate with diverse audiences.

  • 9 years' experience
  • Joined July 2025

Industry experience

  • Consumer Goods
  • Non-Profit Organization
  • Education
  • Manufacturing
  • Professional Services
  • Media & Entertainment
  • Retail

Work experience· 8 roles

Communications Executive · Sapphire Textile MillsJan 2024 – Jan 2025 · 1 yr 1 mo

Led brand re-launch, website revamp, photography, and videography; managed corporate social media strategy to strengthen brand visibility and consistency; directed international B2B communications and external stakeholders; oversaw communications for global exhibitions (Heimtextil, Market Week); managed internal communications.

Public Relations Specialist · PinkRibbon PakistanDec 2023 – Aug 2025 · 1 yr 9 mos

Managed the majority of PR department responsibilities independently, including donor relations and corporate and university donation collection. Served as Youth Program Officer for 2022, coordinating campaigns and communications with donors and partners.

Public Relations Specialist / Youth Program Officer · PinkRibbon PakistanJan 2021 – Jan 2022 · 1 yr 1 mo

Managed PR operations, media coordination, stakeholder engagement, and crisis communications; led fundraising partnerships with universities and corporate organizations; strengthened nonprofit visibility through strategic partnerships and outreach campaigns.

Communications Executive · Sapphire Textile MillsJan 2021 – Present · 5 yrs 11 mos
Experience Manager, Talent Management / Director Branding · AIESECDec 2020 – Aug 2025 · 4 yrs 9 mos
Public Relations Intern · Coca-ColaJan 2019 – Jan 2019 · 1 mo
Journalism Intern · Express News & Dawn NewsJan 2018 – Jan 2018 · 1 mo
Experience Manager & Director Branding · AIESECJan 2017 – Jan 2021 · 4 yrs 1 mo

Education· 8

O Levels · LACAS2013 – 2015
A Levels · LACAS2015 – 2017
BA (Honors) Social Sciences with major in Liberal Arts · Beaconhouse National University2017 – 2021
MSc. Political Science · University of Antwerp2022 – 2024

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