I’m Aleena, a public relations and communications specialist based in Amsterdam, with experience spanning corporate, nonprofit, and media sectors. I excel in media relations, brand communications, stakeholder engagement, crisis management, B2B communications, and content strategy, translating organizational goals into visibility and impact. I’ve led brand repositioning, international event communications, and digital presence management, including brand launches, website revamps, and social media strategy across global exhibitions like Heimtextil and Market Week. I’m passionate about building strong partnerships and crafting narrative-led campaigns that resonate with diverse audiences.

Aleena Naveed Akhtar

I’m Aleena, a public relations and communications specialist based in Amsterdam, with experience spanning corporate, nonprofit, and media sectors. I excel in media relations, brand communications, stakeholder engagement, crisis management, B2B communications, and content strategy, translating organizational goals into visibility and impact. I’ve led brand repositioning, international event communications, and digital presence management, including brand launches, website revamps, and social media strategy across global exhibitions like Heimtextil and Market Week. I’m passionate about building strong partnerships and crafting narrative-led campaigns that resonate with diverse audiences.

Available to hire

I’m Aleena, a public relations and communications specialist based in Amsterdam, with experience spanning corporate, nonprofit, and media sectors. I excel in media relations, brand communications, stakeholder engagement, crisis management, B2B communications, and content strategy, translating organizational goals into visibility and impact.

I’ve led brand repositioning, international event communications, and digital presence management, including brand launches, website revamps, and social media strategy across global exhibitions like Heimtextil and Market Week. I’m passionate about building strong partnerships and crafting narrative-led campaigns that resonate with diverse audiences.

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Work Experience

Communications Executive at Sapphire Textile Mills
January 1, 2021 - Present
Lead communications projects including brand relaunch, website remaking, art direction for photography and videography, report writing and publishing, and handling external relations for major textile exhibitions like Heimtextil and MarketWeek. Manage stakeholder and internal communications while handling international clients and overseeing social media accounts.
Public Relations Specialist at PinkRibbon Pakistan
December 31, 2023 - August 21, 2025
Managed the majority of PR department responsibilities independently, including donor relations and corporate and university donation collection. Served as Youth Program Officer for 2022, coordinating campaigns and communications with donors and partners.
Experience Manager, Talent Management / Director Branding at AIESEC
December 31, 2020 - August 21, 2025
Held positions including Experience Manager in Talent Management and Director Branding, organizing flagship national events and managing experiences of juniors within the organization.
Communications Executive at Sapphire Textile Mills
January 1, 2024 - January 1, 2025
Led brand re-launch, website revamp, photography, and videography; managed corporate social media strategy to strengthen brand visibility and consistency; directed international B2B communications and external stakeholders; oversaw communications for global exhibitions (Heimtextil, Market Week); managed internal communications.
Public Relations Specialist / Youth Program Officer at PinkRibbon Pakistan
January 1, 2021 - January 1, 2022
Managed PR operations, media coordination, stakeholder engagement, and crisis communications; led fundraising partnerships with universities and corporate organizations; strengthened nonprofit visibility through strategic partnerships and outreach campaigns.
Public Relations Intern at Coca-Cola
January 1, 2019 - January 1, 2019
Conducted PR research, media analysis, and communications support; assisted with internal communications and media planning initiatives.
Journalism Intern at Express News & Dawn News
January 1, 2018 - January 1, 2018
Supported news research, writing, and editorial processes.
Experience Manager & Director Branding at AIESEC
January 1, 2017 - January 1, 2021
Led national-level flagship events and branding initiatives; managed teams and organizational communications; oversaw marketing, communications, and employer branding efforts.

Education

O Levels at LACAS
January 1, 2013 - January 1, 2015
A Levels at LACAS
January 1, 2015 - January 1, 2017
BA (Honors) Social Sciences with major in Liberal Arts at Beaconhouse National University
January 1, 2017 - January 1, 2021
MSc. Political Science at University of Antwerp
January 1, 2022 - January 1, 2024
Master of Science in Political Science at University of Antwerp
January 11, 2030 - January 1, 2024
Bachelor of Arts (Hons.) in Social Sciences at Beaconhouse National University
January 11, 2030 - January 1, 2021
Master of Science in Political Science at University of Antwerp
January 11, 2030 - January 1, 2024
Bachelor of Arts (Hons.) Social Sciences at Beaconhouse National University
January 11, 2030 - January 1, 2021

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Non-Profit Organization, Education, Manufacturing, Professional Services, Media & Entertainment, Retail