I am a results-driven Performance Marketing Manager with over 4 years of experience in strategic digital advertising and campaign optimization across European markets. I specialize in managing multi-channel paid media campaigns and have a strong track record in increasing ROI, improving audience targeting, and collaborating跨职能团队以实现具体的营销成果。 I have hands-on experience with platforms like Amazon Ads, Google Ads, and Meta Ads, and am passionate about leveraging data-driven strategies and real-time analytics to drive business growth. Friendly and approachable, I enjoy working closely with diverse teams and staying keen on learning and adapting to new market trends.

Akshat Jayesh Shah

I am a results-driven Performance Marketing Manager with over 4 years of experience in strategic digital advertising and campaign optimization across European markets. I specialize in managing multi-channel paid media campaigns and have a strong track record in increasing ROI, improving audience targeting, and collaborating跨职能团队以实现具体的营销成果。 I have hands-on experience with platforms like Amazon Ads, Google Ads, and Meta Ads, and am passionate about leveraging data-driven strategies and real-time analytics to drive business growth. Friendly and approachable, I enjoy working closely with diverse teams and staying keen on learning and adapting to new market trends.

Available to hire

I am a results-driven Performance Marketing Manager with over 4 years of experience in strategic digital advertising and campaign optimization across European markets. I specialize in managing multi-channel paid media campaigns and have a strong track record in increasing ROI, improving audience targeting, and collaborating跨职能团队以实现具体的营销成果。

I have hands-on experience with platforms like Amazon Ads, Google Ads, and Meta Ads, and am passionate about leveraging data-driven strategies and real-time analytics to drive business growth. Friendly and approachable, I enjoy working closely with diverse teams and staying keen on learning and adapting to new market trends.

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Language

English
Advanced
German
Beginner
Gujarati
Fluent
Hindi
Advanced

Work Experience

Freelance Digital Marketing Consultant (Part-time) at Confidential Client, Remote
January 1, 2025 - Present
Developed localized campaign strategies for e-commerce clients, adapting messaging and creativity to regional insights. Executed Google Ads and Meta Ads campaigns, reducing CPA by up to 25% and improving conversion quality. Collaborated with small D2C teams to design ads and landing experiences tailored to local shopper behaviors.
Performance Marketing Manager at Finc3 Commerce, Hamburg, Germany
October 31, 2024 - July 24, 2025
Managed high-budget campaigns, driving brand engagement and conversions in European markets through structured A/B testing and segmentation. Designed and optimized full-funnel marketing strategies to ensure a seamless customer journey and maximize conversion rates. Collaborated with cross-functional teams to oversee media planning, asset development, and performance measurement. Drove a 32% uplift in Return on Advertising Spend (ROAS) across Amazon platforms for three European markets over 9 months, leveraging data-driven bid optimization and real-time analytics dashboards built using PowerBI.
Marketing and Sales Operations Assistant at AIL Foods, Heidelberg, Germany
November 30, 2021 - July 24, 2025
Executed and optimized paid media campaigns across Google Ads and Meta Ads, driving 65% increase in brand engagement and 25% increase in ROAS. Explored and tested new media opportunities, running A/B tests to improve lead quality and cost efficiency. Developed full-funnel campaign strategies targeting cold audiences through Meta and Google, retargeting via Dynamic Ads and Lookalike audiences, and increasing conversion rate by 18% through creative refinement.

Education

Master's at SRH Hochschule Heidelberg
January 1, 2018 - December 31, 2020
Bachelor's at Neotech Institute of Technology (GTU), India
January 1, 2013 - December 31, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Consumer Goods, Professional Services, Software & Internet, Other