AJ

Akshat Jayesh Shah

Available to hire

I am a results-driven Performance Marketing Manager with over 4 years of experience in strategic digital advertising and campaign optimization across European markets.

About

I am a results-driven Performance Marketing Manager with over 4 years of experience in strategic digital advertising and campaign optimization across European markets. I specialize in managing multi-channel paid media campaigns and have a strong track record in increasing ROI, improving audience targeting, and collaborating跨职能团队以实现具体的营销成果。

I have hands-on experience with platforms like Amazon Ads, Google Ads, and Meta Ads, and am passionate about leveraging data-driven strategies and real-time analytics to drive business growth. Friendly and approachable, I enjoy working closely with diverse teams and staying keen on learning and adapting to new market trends.

  • 4 years' experience
  • Joined July 2025

Languages

  • EnglishAdvanced
  • GermanBeginner
  • GujaratiFluent
  • HindiAdvanced

Industry experience

  • Retail
  • Consumer Goods
  • Professional Services
  • Software & Internet
  • Other

More experts in Hamburg, Germany

Work experience

Freelance Digital Marketing Consultant (Part-time) · Confidential Client, RemoteJan 2025 – Present · 1 yr 11 mos

Developed localized campaign strategies for e-commerce clients, adapting messaging and creativity to regional insights. Executed Google Ads and Meta Ads campaigns, reducing CPA by up to 25% and improving conversion quality. Collaborated with small D2C teams to design ads and landing experiences tailored to local shopper behaviors.

Performance Marketing Manager · Finc3 Commerce, Hamburg, GermanyOct 2024 – Jul 2025 · 10 mos

Managed high-budget campaigns, driving brand engagement and conversions in European markets through structured A/B testing and segmentation. Designed and optimized full-funnel marketing strategies to ensure a seamless customer journey and maximize conversion rates. Collaborated with cross-functional teams to oversee media planning, asset development, and performance measurement. Drove a 32% uplift in Return on Advertising Spend (ROAS) across Amazon platforms for three European markets over 9 months, leveraging data-driven bid optimization and real-time analytics dashboards built using PowerBI.

Marketing and Sales Operations Assistant · AIL Foods, Heidelberg, GermanyNov 2021 – Jul 2025 · 3 yrs 9 mos

Executed and optimized paid media campaigns across Google Ads and Meta Ads, driving 65% increase in brand engagement and 25% increase in ROAS. Explored and tested new media opportunities, running A/B tests to improve lead quality and cost efficiency. Developed full-funnel campaign strategies targeting cold audiences through Meta and Google, retargeting via Dynamic Ads and Lookalike audiences, and increasing conversion rate by 18% through creative refinement.

Education

Master's · SRH Hochschule Heidelberg2018 – 2020
Bachelor's · Neotech Institute of Technology (GTU), India2013 – 2017

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