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I see SEO as a business tool — a way to generate revenue, not just rankings or traffic. Having built and managed my own businesses — and helped others grow theirs — I understand how digital strategy translates into real customers and measurable results. With a creative background in music and entrepreneurship, I bring strategic thinking, hands-on execution, and a clear focus on business impact.…I see SEO as a business tool — a way to generate revenue, not just rankings or traffic. Having built and managed my own businesses — and helped others grow theirs — I understand how digital strategy translates into real customers and measurable results. With a creative background in music and entrepreneurship, I bring strategic thinking, hands-on execution, and a clear focus on business impact.

Ricardo Pons

SEO Expert, Digital Marketer, Copywriter, +3

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I see SEO as a business tool — a way to generate revenue, not just rankings or traffic. Having built and managed my own businesses — and helped others grow theirs — I understand how digital strategy translates into real customers and measurable results. With a creative background in music and entrepreneurship, I bring strategic thinking, hands-on execution, and a clear focus on business impact.…I see SEO as a business tool — a way to generate revenue, not just rankings or traffic. Having built and managed my own businesses — and helped others grow theirs — I understand how digital strategy translates into real customers and measurable results. With a creative background in music and entrepreneurship, I bring strategic thinking, hands-on execution, and a clear focus on business impact.

Available to hire

I see SEO as a business tool — a way to generate revenue, not just rankings or traffic. Having built and managed my own businesses — and helped others grow theirs — I understand how digital strategy translates into real customers and measurable results. With a creative background in music and entrepreneurship, I bring strategic thinking, hands-on execution, and a clear focus on business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Intermediate

Work Experience

SEO & Digital Marketing Consultant at Self-employed & Client-Based Roles

January 1, 2017 - Present

Planned and executed SEO projects, including local SEO, on-page optimization, and full content creation. Conducted SEO and local audits, developed topical and content maps, and managed the entire process — from team coordination to performance tracking with GA4 and GSC. Managed clients such as SWAT SEO, Sombra Vadia, Consiparação Catering, OportoFado.com, and Ideal Clube de Fado. Delivered SEO, paid media management, content planning, website creation, and strategy to improve rankings and bookings.

Blogger at OportoFado.com

June 1, 2017 - Present

Created OportoFado.com as the premier online resource for Fado in Porto, consistently ranking first in Google search results. Developed and maintained the platform’s website, providing detailed information on Fado houses and cultural events in Porto. Executed SEO and content marketing strategies to attract local and international visitors, increasing audience engagement. Partnered with Fado houses and cultural organizations to promote authentic Portuguese music experiences. Expanded awareness and appreciation of Fado through an accessible and user-friendly online platform.

Founder and General Manager at Ideal Clube de Fado & Fado Maior do Porto

October 1, 2024 - July 24, 2025

Funded, launched, and managed two leading Fado venues, achieving 90%+ occupancy and financial sustainability within three months. Generated €500K+ annually through SEO, Google Ads, and partnerships with OTAs and cultural institutions. Directed artistic programming with traditional Fado, tribute shows, and guitar festivals. Oversaw daily operations: staff management, supplier negotiations, inventory, and customer service. Built strong partnerships to boost visibility, bookings, and reputation. Maintained leadership during the pandemic, securing top rankings and recognition in tourism guides.

SEO & Digital Marketing Consultant at Self-employed & Client-Based Roles

January 1, 2017 - Present

Planned and executed SEO projects, including local SEO, on-page optimization, and full content creation. Conducted SEO and local audits, developed topical and content maps, and managed the entire process—from team coordination to performance tracking with GA4 and GSC. Responsible for content audits, local SEO, content planning, hands-on writing, and full SEO project management for multiple clients including SWAT SEO, Sombra Vadia, Consiparação Catering, OportoFado.com, and Ideal Clube de Fado.

Blogger at OportoFado.com

June 1, 2017 - Present

Created OportoFado.com as the premier online resource for Fado in Porto, consistently ranking first in Google search results. Developed and maintained the platform’s website, provided detailed information on Fado houses and cultural events in Porto, executed SEO and content marketing strategies to attract local and international visitors, partnered with Fado houses and cultural organizations to promote authentic Portuguese music experiences, and expanded awareness and appreciation of Fado through an accessible and user-friendly online platform.

Founder and General Manager at Ideal Clube de Fado & Fado Maior do Porto

October 1, 2024 - July 24, 2025

Funded, launched, and managed two leading Fado venues, achieving 90%+ occupancy and financial sustainability within three months. Generated €500K+ annually through SEO, Google Ads, and partnerships with OTAs and cultural institutions. Directed artistic programming with traditional Fado, tribute shows, and guitar festivals. Oversaw daily operations including staff management, supplier negotiations, inventory, and customer service. Built strong partnerships to boost visibility, bookings, and reputation. Maintained leadership during the pandemic, securing top rankings and recognition in tourism guides.