Available to hire
I am a results-driven Digital Marketing and SEO Manager with 4 years of experience dedicated to optimizing website performance and driving organic growth. My expertise spans holistic SEO strategies, advanced keyword research, technical audits, content planning, and user behavior analysis. I am passionate about enhancing website UX and aligning SEO strategies with broader digital marketing goals to achieve measurable results.
Throughout my career, I’ve managed SEO teams and digital channels, developed content strategies, and worked extensively with tools like Google Analytics and Search Console. I thrive on uncovering new opportunities for optimization and continuously improving site performance through data-driven insights and innovative SEO techniques.
Experience Level
Language
English
Advanced
Turkish
Advanced
Work Experience
Digital Channel and Marketing Manager at Azerlotereya OJSC
February 1, 2025 - PresentBuilding holistic SEO strategies based on entity optimization and topical authority. Conducting market research and competitive analysis to uncover SEO opportunities. Aligning SEO strategy with digital marketing goals for iGaming and eInstant platforms. Performing advanced keyword research, creating strategic content plans including topic clusters and pillar pages. Developing detailed content structures, optimizing on-page elements, and designing internal link architectures to enhance crawlability and UX. Managing backlink audits and link-building strategies to strengthen domain authority. Performing SEO audits, technical SEO audits, and overseeing site integrity. Creating new page templates in Figma and customizing HTML to bypass CMS limitations. Managing addition of games, banners, and custom elements on the website. Utilizing tools like Google Analytics, Search Console, and Clarity for performance insights. Analyzing user interaction patterns and performing UX audits to improve usab
Search Engine Optimization Specialist & Team Lead at AFEA Group
October 31, 2024 - July 24, 2025Led the SEO team in developing and implementing strategies for SAAS products. Conducted competitive analysis and market research to identify optimization opportunities. Performed advanced keyword research and created semantic cores to guide content strategy. Developed content structures and optimized on-page elements for better search engine performance. Designed robust internal linking structures to enhance site architecture. Managed technical SEO issues including audits, site structure, crawling, indexation, and site speed. Optimized website visibility using structured data schema. Managed response codes and redirects, resolved duplicate content issues. Oversaw backlink analysis and link-building to improve domain authority. Conducted SEO audits and measured performance to ensure continuous improvement. Conducted user behavior audits through session recordings and heatmaps to identify UX issues and conversion blockers.
Search Engine Optimization Manager at ELSEO MMC - Digital Marketing Agency
November 30, 2022 - July 24, 2025Developed SEO strategies to improve search engine rankings. Executed SEO tasks for multiple websites, enhancing overall performance. Analyzed competitors and market to find new optimization opportunities. Conducted keyword research and built semantic cores for websites. Developed content plans with seed and cluster pages. Created content structures and optimized on-page elements. Handled technical SEO issues like indexing, page speed, duplicate pages, and others. Used structured data to improve website visibility. Managed backlink analysis and link-building to boost domain authority. Performed SEO audits and tracked performance for ongoing improvement.
Search Engine Optimization Intern at Markzone.az
July 31, 2020 - July 24, 2025Digital Channel and Marketing Manager at Azerlotereya OJSC
February 1, 2025 - PresentBuilding holistic SEO strategies focused on entity-based optimization and topical authority. Conducting market research and competitive analysis to identify new SEO opportunities. Aligning SEO strategy with broader digital marketing goals for iGaming and eInstant platforms. Performing advanced keyword research, creating semantic cores, strategic content plans, content structure development, on-page optimization, internal linking design, structured data implementation, backlink audits, and link-building strategies. Managing website as a digital channel from strategy to execution, conducting user behavior and UX audits, and leveraging analytics tools for performance insights.
Search Engine Optimization Specialist & Team Lead at AFEA Group
October 31, 2024 - July 24, 2025Led the SEO team developing and implementing SEO strategies for SAAS products. Conducted competitive analysis and market research to identify opportunities. Performed advanced keyword research to create semantic cores guiding content strategy. Created strategic content plans including clusters and pillar pages. Managed technical SEO issues such as audits, site structure, crawling, and indexation. Optimized website visibility using structured data schema. Oversaw backlink analysis and link-building to improve domain authority. Conducted SEO audits and tracked performance for continuous improvement.
Search Engine Optimization Manager at ELSEO MMC - Digital Marketing Agency
November 30, 2022 - July 24, 2025Developed SEO strategies to improve search engine rankings for multiple websites. Analyzed competitors and markets for optimization opportunities. Conducted keyword research and semantic core building. Developed content plans, content structures, and on-page optimization. Managed technical SEO issues including indexing, page speed, and duplicate pages. Utilized structured data to improve site visibility. Conducted backlink analysis and link-building to boost domain authority. Performed SEO audits and tracked performance for ongoing improvement.
Search Engine Optimization Intern at Markzone.az
July 31, 2020 - July 24, 2025Assisted in SEO tasks, learning foundational SEO techniques and supporting optimization efforts.
Education
Bachelor of Business Administration at Yildiz Technical University
September 1, 2019 - January 31, 2020Bachelor of Business Administration at UNEC / Turkish World Faculty of Economics (TUDİFAK)
September 1, 2017 - May 31, 2021Bachelor of Business Administration at Yildiz Technical University
September 1, 2019 - January 31, 2020Bachelor of Business Administration at UNEC / Turkish World Faculty of Economics (TUDİFAK)
September 1, 2017 - May 31, 2021Qualifications
Google Analytics 4 Course 2.0
January 11, 2030 - July 24, 2025Topical Authority Course (Semantic SEO)
January 11, 2030 - July 24, 2025SEO That Works 4.0
January 11, 2030 - July 24, 2025Learning Google Ads
January 11, 2030 - July 24, 2025Learn Web Analytics
January 11, 2030 - July 24, 2025Lead Generation
January 11, 2030 - July 24, 2025Google Analytics for Beginners
January 11, 2030 - July 24, 2025Best of Digital Marketing
January 11, 2030 - July 24, 2025Google Analytics 4 Course 2.0
January 11, 2030 - July 24, 2025Topical Authority Course (Semantic SEO)
January 11, 2030 - July 24, 2025SEO That Works 4.0
January 11, 2030 - July 24, 2025Learning Google Ads
January 11, 2030 - July 24, 2025Learn Web Analytics
January 11, 2030 - July 24, 2025Lead Generation
January 11, 2030 - July 24, 2025Google Analytics for Beginners
January 11, 2030 - July 24, 2025Best of Digital Marketing
January 11, 2030 - July 24, 2025Industry Experience
Gaming, Software & Internet, Professional Services, Media & Entertainment
Experience Level
Hire a SEO Expert
We have the best seo expert experts on Twine. Hire a seo expert in Baku today.