Asmar Babayeva

Building holistic SEO strategies focused on entity-based optimization and topical authority. Conducting market research and competitive analysis to identify new SEO opportunities. Aligning SEO strategy with broader digital marketing goals for iGaming and eInstant platforms. Performing advanced keyword research, creating semantic cores, strategic content plans, content structure development, on-page optimization, internal linking design, structured data implementation, backlink audits, and link-building strategies. Managing website as a digital channel from strategy to execution, conducting user behavior and UX audits, and leveraging analytics tools for performance insights.

Building holistic SEO strategies based on entity optimization and topical authority. Conducting market research and competitive analysis to uncover SEO opportunities. Aligning SEO strategy with digital marketing goals for iGaming and eInstant platforms. Performing advanced keyword research, creating strategic content plans including topic clusters and pillar pages. Developing detailed content structures, optimizing on-page elements, and designing internal link architectures to enhance crawlability and UX. Managing backlink audits and link-building strategies to strengthen domain authority. Performing SEO audits, technical SEO audits, and overseeing site integrity. Creating new page templates in Figma and customizing HTML to bypass CMS limitations. Managing addition of games, banners, and custom elements on the website. Utilizing tools like Google Analytics, Search Console, and Clarity for performance insights. Analyzing user interaction patterns and performing UX audits to improve usab

Led the SEO team developing and implementing SEO strategies for SAAS products. Conducted competitive analysis and market research to identify opportunities. Performed advanced keyword research to create semantic cores guiding content strategy. Created strategic content plans including clusters and pillar pages. Managed technical SEO issues such as audits, site structure, crawling, and indexation. Optimized website visibility using structured data schema. Oversaw backlink analysis and link-building to improve domain authority. Conducted SEO audits and tracked performance for continuous improvement.