Available to hire
Hi, I’m Vicky-Leandra, a creative and strategic content marketing professional based in Cork, Ireland. I specialize in leading multi-channel campaigns that enhance brand visibility and drive engagement. With a passion for crafting compelling content across social media, blogs, webinars, and reports, I enjoy transforming insights into actionable marketing strategies.
Over the years, I’ve built my expertise in managing content teams, optimizing social media strategies, and spearheading campaigns around trending topics like sustainability and AI. I thrive on collaboration and love working with design and sales teams to ensure a consistent and impactful brand voice.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Afrikaans
Advanced
Work Experience
Content & Marketing Specialist at Welocalize
May 31, 2025 - July 24, 2025Maintained high-volume content production while streamlining processes to align with long-term strategy. Managed LinkedIn content strategy and analytics, optimizing content based on trends, and led campaigns on sustainability, AI, and industry events. Developed the company's annual social media report highlighting key wins and strategic recommendations. Grew LinkedIn following by 163%, increasing from 127,353 to over 335,000 followers. Responsibilities included researching and creating multi-format content, copywriting across platforms, collaborating with design and sales teams, managing writers and experts, and contributing to editorial plans.
Content Writer at ORH Marketing
March 31, 2023 - July 24, 2025Managed scheduling and publishing in the absence of the manager. Produced 6000 words weekly for in-house and client content requests. Responsibilities included researching and creating content for blogs, news articles, product pages, and press releases. Collaborated with SEO and social media teams to develop content for clients and in-house use.
Copywriter & Content Creator at 1609 Group
June 30, 2018 - July 24, 2025Created and regularly updated content for a gambling website including site content, blogs, emails, text messages, and marketing copy. Managed daily social media posts and customer engagement. Developed content for marketing campaigns broadcast on radio and television and assisted in developing new games for the website.
Junior Copywriter at Symfony Digital Solutions
July 31, 2017 - July 24, 2025Single-handedly managed projects including brochures, flyers, and email campaigns. Created daily content for websites, blogs, brochures, flyers, emails, and social media.
Junior Copywriter at 1609 Group
July 31, 2016 - July 24, 2025Managed the copywriting department during senior copywriter absence. Created and updated content for website, blog, email campaigns, text messages, and marketing campaigns broadcast on radio and television. Handled daily social media content and customer engagement.
Education
Bachelor of Arts Degree at University of Cape Town
February 1, 2013 - December 31, 2015Qualifications
Fullstack Development
February 1, 2020 - May 31, 2020Diploma in Digital Marketing
September 1, 2016 - November 30, 2016Diploma in Social Media Marketing
September 1, 2016 - November 30, 2016Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Gaming
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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