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I am a strategic marketing leader with over 15 years of experience driving impactful campaigns across multiple marketing channels for SMEs and corporates in various industries such as advertising, fashion, retail, interior design, and F&B. I have worked with renowned companies like Alshaya Group, Ferrero Group, and British American Tobacco, and I am passionate about art, music, politics, and philosophy. I am diligent, adaptable, and eager to learn and grow. Besides my professional life, I enjoy being an avid yogi and squash player. Currently based in Kuwait, I am open to relocation opportunities.…I am a strategic marketing leader with over 15 years of experience driving impactful campaigns across multiple marketing channels for SMEs and corporates in various industries such as advertising, fashion, retail, interior design, and F&B. I have worked with renowned companies like Alshaya Group, Ferrero Group, and British American Tobacco, and I am passionate about art, music, politics, and philosophy. I am diligent, adaptable, and eager to learn and grow. Besides my professional life, I enjoy being an avid yogi and squash player. Currently based in Kuwait, I am open to relocation opportunities.

Hebah Nizar Alhamwi

Marketing Strategist, Brand Strategist, Creative Director, +2

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I am a strategic marketing leader with over 15 years of experience driving impactful campaigns across multiple marketing channels for SMEs and corporates in various industries such as advertising, fashion, retail, interior design, and F&B. I have worked with renowned companies like Alshaya Group, Ferrero Group, and British American Tobacco, and I am passionate about art, music, politics, and philosophy. I am diligent, adaptable, and eager to learn and grow. Besides my professional life, I enjoy being an avid yogi and squash player. Currently based in Kuwait, I am open to relocation opportunities.…I am a strategic marketing leader with over 15 years of experience driving impactful campaigns across multiple marketing channels for SMEs and corporates in various industries such as advertising, fashion, retail, interior design, and F&B. I have worked with renowned companies like Alshaya Group, Ferrero Group, and British American Tobacco, and I am passionate about art, music, politics, and philosophy. I am diligent, adaptable, and eager to learn and grow. Besides my professional life, I enjoy being an avid yogi and squash player. Currently based in Kuwait, I am open to relocation opportunities.

Available to hire

I am a strategic marketing leader with over 15 years of experience driving impactful campaigns across multiple marketing channels for SMEs and corporates in various industries such as advertising, fashion, retail, interior design, and F&B. I have worked with renowned companies like Alshaya Group, Ferrero Group, and British American Tobacco, and I am passionate about art, music, politics, and philosophy.

I am diligent, adaptable, and eager to learn and grow. Besides my professional life, I enjoy being an avid yogi and squash player. Currently based in Kuwait, I am open to relocation opportunities.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Arabic

Fluent

Work Experience

Marketing Consultant (Freelance) at Hiboux Studio

January 1, 2021 - Present

Developed and executed brand marketing strategies for SMEs and corporates based in Kuwait and France. Led a team of creatives and production professionals to design visual communication strategies. Worked with stakeholders using cross-functional strategies to achieve business goals and monthly targets. Managed diverse projects from various industries including construction technology, dental supply, medical clinics, luxury furniture, art galleries, embassies, retail, and interior design. Implemented data-driven campaigns that increased organic engagement and customer retention by 25-30%. Optimized budget allocation resulting in 20% sales saving and 35% saving on marketing budget while maintaining brand impact. Directed PR, communications, and event management efforts strengthening relations with key high-profile personnel in Kuwaiti community and diplomatic scene.

Brand Manager at Rayyan Design Studio

December 31, 2020 - July 24, 2025

Collaborated with stakeholders to restructure organizational framework, oversaw team recruitment, enhanced branding strategies, and drove service development with streamlined processes. Led and managed a team of 16 professionals including project managers, interior designers, and sales specialists. Oversaw client servicing, concept development, and branding projects working closely with international companies. Achieved consistent 35% annual increase in sales and profit margin (2017-2020). Improved quality and cost by reducing variation in care delivery by 25%. Participated in regional design exhibitions to build relationships with potential clients and international suppliers. Managed corporate projects for ThyssenKrupp Kuwait, Ibis Hotel gym concept design, Ferrero Group Dubai, British American Tobacco Dubai, and others.

Regional Brand Marketing Manager at Jack Wills - Alshaya

December 31, 2016 - July 24, 2025

Led marketing team analyzing regional trends across Kuwait, UAE, and Lebanon, ensuring alignment with international brand guidelines. Implemented 'Worst to Best' marketing strategy to identify brand weaknesses and optimized ROI, saving 20-25% on business plan. Collaborated with Customer Service Division to develop Voice of Customer initiatives enhancing loyalty. Managed PR, events, and communications for strong relationships with store teams, customers, and media. Optimized marketing and visual merchandising budget by 40%, spearheaded digital marketing efforts increasing social media reach and engagement by 120%. Managed first Jack Wills store opening at Red Sea Mall, Jeddah, Saudi Arabia.

Regional Marketing & PR Specialist at H&M - Alshaya

December 31, 2015 - July 24, 2025

Managed yearly budget planning for media and PR initiatives aligned with trading calendar. Orchestrated in-store events increasing brand awareness and footfall. Established working relationships with TV producers promoting seasonal product drops. Planned and managed seasonal campaigns ensuring measurable ROI across 12 MENA markets. Oversaw store openings across various MENA countries. Achieved 80% increase in PR coverage. Secured exclusive interviews with international press. Executed marketing and PR campaigns including those for international designer collaborations. Integrated with mall marketing initiatives driving customer traffic.

Marketing Consultant (Freelance) at Hiboux Studio

January 1, 2021 - Present

Developed and executed brand marketing strategies for SMEs and corporates in Kuwait and France; led a creative team for visual communication strategies; collaborated with stakeholders to meet business goals; handled diverse projects in industries like construction technology, dental supply, medical clinics, luxury furniture, art galleries, embassies, retail, and interior design; implemented data-driven campaigns increasing organic engagement and retention by 25-30%; optimized budgets saving 20% in sales and 35% on marketing budget while maintaining brand impact; directed PR, communications, and events strengthening community and diplomatic relations; worked with videographers on storytelling, film directing, and montage.

Brand Manager at Rayyan Design Studio

December 31, 2020 - July 24, 2025

Collaborated with stakeholders to restructure organization framework, led recruitment, enhanced branding and service development; managed a team of 16 professionals across project management, design, and sales; oversaw client servicing, concept development and delivered strategic solutions; achieved 35% annual sales growth from 2017-2020; improved quality and cost measures reducing care delivery variation by 25%; participated in regional design exhibitions building client and supplier relationships; analyzed sales metrics for strategic improvements; secured contracts including KWD 100K for ThyssenKrupp Kuwait interior project; managed projects with international companies including Ibis Hotel, Ferrero Group, and British American Tobacco.

Regional Brand Marketing Manager at Jack Wills - Alshaya

December 31, 2016 - July 24, 2025

Led marketing team analyzing regional market trends in Kuwait, UAE, and Lebanon ensuring brand guideline alignment; implemented 'Worst to Best' marketing strategy improving ROI and saving 20-25% on business plans; collaborated with customer service to enhance customer loyalty via Voice of Customer initiatives; managed PR, events, and communications strengthening relationships with teams, media, and influencers; optimized marketing and visual merchandising budget by 40%; spearheaded digital marketing increasing social media reach and engagement by 120%; managed store launch events including first Jack Wills store opening in Red Sea Mall, Jeddah.

Regional Marketing & PR Specialist at H&M - Alshaya

December 31, 2015 - July 24, 2025

Managed yearly media and PR budgets; organized in-store events to boost brand awareness and footfall; established media relations in the MENA region; planned and executed seasonal marketing campaigns across 12 MENA markets with measurable ROI; led store openings in multiple countries; increased PR coverage by 80%; secured exclusive interviews for designers; handled marketing for international designer collaborations; worked with property management to align mall marketing initiatives with brand goals.