Available to hire
I’m a performance-driven paid media specialist with 5+ years of experience managing acquisition campaigns across Meta, TikTok, and Snapchat for DTC brands in lifestyle, travel, and hospitality. I blend strong creative instincts with data-led optimization to scale campaigns, improve ROAS, and drive full-funnel growth.
Having worked across Europe and Asia, I bring a global perspective, adaptability, and fluency in English and French. I’m also passionate about sport—Muay Thai—practiced intensively. This discipline has shaped my mindset: focused, resilient, and relentlessly committed to continuous improvement.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Beginner
Language
French
Fluent
English
Fluent
Spanish; Castilian
Intermediate
Italian
Beginner
Work Experience
Senior Strategic Account Manager at NOVIRIS
March 1, 2025 - July 24, 2025Led a team of 4 marketing executives in executing over 40 digital campaigns annually across paid social, search, and influencer channels. Delivered 5.6K qualified leads yearly while maintaining strong CAC. Launched and optimized recruitment campaigns across 6+ countries leading to 50+ new hires. Managed PPC tracking and analytics for 20+ initiatives using GA4 and Meta Business Suite. Optimized landing pages achieving a 40% increase in CTR from A/B testing, UX improvements, and SEO. Introduced TikTok as a new acquisition channel gaining 3.8K followers in 8 months and driving brand engagement. Built partnerships with over 10 influencers to enhance brand visibility and conversion-focused activations.
Performance Marketing Manager at GOLIN HARRIS
November 1, 2020 - July 24, 2025Generated new business and long-term account opportunities resulting in over €20K in new and recurring business annually. Implemented digital strategies for global brands including Porsche APAC, Adobe, Hilton, Twitter, Volvo Trucks SEA, and others. Achieved over 2 million app downloads through Twitter and Facebook campaigns across 12 countries. Executed two award-winning campaigns: Panamera 'What is Courage' for Porsche APAC and '#TweetToTheTop' for Twitter.
Digital Sales & Customer Success Manager at PERFORMANCE ASIA MEDIA
October 1, 2017 - July 24, 2025Implemented digital strategies for global and local brands like Landor and Madame Tussauds. Negotiated profit-driven deals including Freeport Indonesia at 898%, generating over $1.1M revenue. Managed partnerships with multiple programmatic Demand Side Platforms for global display advertising and remarketing. Delivered data-driven campaigns increasing conversions and website traffic.
Account Manager at WWW CONCEPTS PTE LTD
September 1, 2016 - July 24, 2025Managed marketing and events for a lifestyle group operating bars and restaurants across Singapore, Hong Kong, and Kuala Lumpur.
Brand Development Manager at ANGE & CO PTE LTD
May 1, 2014 - July 24, 2025Led brand development for Révolte, a young local brand focusing on fashion rebellion.
Assistant Merchandiser-Operations at BALENCIAGA
May 1, 2013 - July 24, 2025Supported merchandising operations in Paris.
Booker assistant at NEW MADISON MODELS AGENCY
September 1, 2012 - July 24, 2025Assisted booking operations at the models agency in Paris.
Senior Strategic Account Manager at Noviris
March 31, 2025 - July 24, 2025Led a team of 4 marketing executives overseeing 40+ digital campaigns annually across paid social, search, and influencer channels. Delivered 5.6K qualified leads per year through Meta Ads and Google Ads with strong CAC management. Launched recruitment campaigns across 6+ countries resulting in 50+ new hires. Managed PPC tracking and analytics across 20+ initiatives with regular reporting on CTR, ROAS, and conversion rates. Optimized campaign landing pages achieving a +40% increase in CTR via A/B testing and SEO improvements. Introduced TikTok as a new acquisition channel, growing followers by +3.8K in 8 months and boosting engagement. Built partnerships with 10+ influencers to enhance brand visibility and conversions. Worked with clients including Mercedes Benz, Audi, SEAT/Cupra, Skoda, Hyundai, Nicolas Feuillate, Kiabi, and Groupe Bernard Hayot.
Performance Marketing Manager at Golin Harris
November 30, 2020 - July 24, 2025Generated new business and long-term account opportunities resulting in over €20K in closed new and recurring business in a year. Implemented digital strategies for global brands such as Porsche APAC, Adobe Document Cloud, Hilton Hotels & Resorts, Twitter, Volvo Trucks SEA, Breast Cancer Foundation, Changi General Hospital, Changi Airport, Panasonic, Nestle BEAR BRAND, Certis, SP Group, and National Geographic. Achieved more than 2 million app downloads for Adobe’s ‘PDF like A Boss’ campaign across 12 countries. Delivered 2 award-winning campaigns: Panamera “What is Courage” for Porsche APAC and #TweetToTheTop for Twitter.
Digital Sales & Customer Success Manager at Performance Asia Media
October 31, 2017 - July 24, 2025Implemented digital strategies for global and local brands including Landor, Madame Tussauds, and Mega Adventure tourism partner. Negotiated profit-driven deals including Freeport Indonesia at 898%, generating revenue exceeding $1.1M. Managed partnerships with programmatic Demand Side Platforms for display advertising and remarketing for lead generation across global markets. Delivered data-driven digital campaigns increasing conversions and website traffic.
Account Manager at WWW Concepts PTE Ltd
September 30, 2016 - July 24, 2025Managed accounts for a lifestyle group and marketing/events agency, overseeing multiple bars and restaurants' marketing across Singapore, Hong Kong, and Kuala Lumpur.
Brand Development Manager at ANGE & CO PTE LTD
May 31, 2014 - July 24, 2025Managed branding and development for Révolte, a young local fashion brand creating a new rebellious identity.
Assistant Merchandiser-Operations at Balenciaga
May 31, 2013 - July 24, 2025Supported merchandising and operations activities at Balenciaga in Paris.
Booker assistant at New Madison Models Agency
September 30, 2012 - July 24, 2025Assisted with booking and administrative duties at a modeling agency in Paris.
Senior Strategic Account Manager at Noviris
March 31, 2025 - July 24, 2025Led a team of 4 marketing executives to execute over 40 digital campaigns annually across paid social, search, and influencer channels. Delivered 5.6K qualified leads/year using Meta Ads and Google Ads while maintaining strong CAC. Launched and optimized recruitment campaigns across 6+ countries resulting in 50+ new hires. Managed PPC tracking and analytics for 20+ initiatives using GA4 and Meta Business Suite with regular reporting on CTR, ROAS, and conversion rates. Improved campaign landing pages to achieve a 40% increase in CTR through A/B testing, UX refinements, and SEO improvements. Introduced TikTok as a new acquisition channel, driving over 3.8K followers in 8 months and spike engagement for brand campaigns. Built partnerships with over 10 influencers for brand visibility and conversion-focused activations. Client portfolio includes brands like Mercedes Benz, Audi, SEAT/Cupra, Skoda, Hyundai, Nicolas Feuillate, Kiabi, Groupe Bernard Hayot.
Performance Marketing Manager at Golin Harris
November 30, 2020 - July 24, 2025Generated new business and long-term account opportunities through networking and cold calling, resulting in over €20K in new and recurring business in a year. Implemented digital strategies for leading global brands including Porsche APAC, Adobe Document Cloud, Hilton Hotels & Resorts, Twitter, Volvo Trucks SEA, and others. Generated over 2 million app downloads for Adobe’s PDF Like A Boss campaign across 12 countries. Implemented two award-winning campaigns: Panamera “What is Courage” for Porsche APAC and #TweetToTheTop for Twitter.
Digital Sales & Customer Success Manager at Performance Asia Media
October 31, 2017 - July 24, 2025Implemented digital strategies for global and local brands such as Landor, Madame Tussauds, and Mega Adventure. Negotiated profit-driven deals including Freeport Indonesia at 898%, generating over $1.1M in revenue. Managed partnerships with programmatic Demand Side Platforms to buy display advertising and remarket for lead generation globally. Delivered data-driven insights to increase conversions and website traffic.
Account Manager at WWW Concepts PTE LTD
September 30, 2016 - July 24, 2025Managed marketing and events for several bars and restaurants in Singapore, Hong Kong, and Kuala Lumpur under the lifestyle group.
Brand Development Manager at ANGE & CO PTE LTD
May 31, 2014 - July 24, 2025Managed brand development for Révolte, a young local fashion brand creating a new reality and rebellion in fashion.
Assistant Merchandiser-Operations at Balenciaga
May 31, 2013 - July 24, 2025Assisted merchandising and operations for the luxury fashion house.
Booker Assistant at New Madison Models Agency
September 30, 2012 - July 24, 2025Assisted with talent booking and agency operations.
Event Coordinator at WW Concepts PTE LTD
September 1, 2016 - October 1, 2025Managed events for bars and restaurants in Singapore, Hong Kong and Kuala Lumpur; coordinated vendors and on-site logistics; client liaison.
Digital Sales & Customer Success Manager at Performance Asia
October 1, 2017 - October 1, 2025Implemented digital strategies for leading global and local brands including Landor, Madame Tussauds and Mega Adventure; negotiated profit-driven deals; generated revenue; built multi-channel relationships; delivered multi-market campaigns with measurable outcomes.
Performance Marketing Manager at Golin Harris, Singapore
November 1, 2020 - October 1, 2025Led end-to-end digital marketing campaigns for global and regional brands (e.g., Porsche APAC, Adobe, Hilton, Twitter SEA, Nestlé, Panasonic); generated app downloads, launched award-winning campaigns, and built influencer partnerships to drive brand visibility and conversions across 12 countries.
Performance Marketing Manager at Golin
November 1, 2020 - October 1, 2025Led end-to-end performance marketing programs for global brands across paid social, search, and influencer channels. Delivered 5.6k qualified leads/year through Meta Ads and Google Ads; launched and optimized recruitment campaigns across 6+ countries; built regular CTR, ROAS, and conversion-rate reporting. Initiated and optimized two award-winning campaigns: Porsche APAC Courage and #TweetToTheTop on Twitter.
Events Coordinator at WW Concepts PTE LTD
September 1, 2016 - October 1, 2025Generated new business and long-term account opportunities through networking events and cold calling, resulting in over €20K in closed new and recurring business in a year.
Brand Development Manager at Angle & Copetel Ltd
May 1, 2014 - October 1, 2025Led brand development for Porsche APAC campaigns and other client initiatives in Singapore; collaborated with PR, digital and content teams to deliver creative brand activations.
Performance Marketing Manager at Golin Harris
November 1, 2020 - October 1, 2025Led a team of 4 marketing executives in the end-to-end execution of 40+ digital campaigns annually across paid social, search, and influencer channels. Delivered 5.6K qualified leads/year through Meta Ads and Google Ads while maintaining CAC. Launched and optimized recruitment campaigns across 6+ countries, resulting in 50+ new hires. Managed PPC tracking & analytics across 20 initiatives using GA4 and Meta Business Suite, with regular reporting on CTR, ROAS, and conversion rates. Optimized campaign landing pages, achieving a +40% increase in CTR through A/B testing, UX refinements, and SEO improvements. Introduced TikTok as a new acquisition channel, driving +3.8K followers in 8 months and generating engagement spikes for brand campaigns. Built partnerships with 10+ influencers driving brand visibility and conversion-focused activation.
Digital Sales & Customer Success Manager at Performance Asia Media
October 1, 2017 - October 1, 2025Full-service digital marketing agency; led digital sales and client success operations across markets in Singapore. Generated new business opportunities, managed client relationships, and supported growth initiatives for brand partners.
Assistant Merchandiser-Operations at Balenciaga
May 1, 2013 - October 1, 2025Supported merchandising operations and logistics for flagship fashion house, coordinating collections, stock management and product flow.
Booker’s Assistant at New Madison Models Agency
September 1, 2012 - October 1, 2025Provided booker assistant support, scheduling shoots, coordinating models, and assisting in client communications for campaigns.
Education
Master’s degree at UPEC-Université Paris-Est de Créteil, Val de Marne
January 1, 2010 - December 31, 2011Bachelor’s degree at UPEC-Université Paris-Est de Créteil, Val de Marne
January 1, 2009 - December 31, 2010High school graduation at Lycée Faustin Fleret, Morne-à-l’eau, Guadeloupe, France
January 1, 2006 - December 31, 2007GCSE at Collège Amédée Laplace, Créteil, Val de Marne
January 1, 2004 - December 31, 2005Master’s degree at UPEC-Université Paris-Est de Créteil, Val de Marne
January 1, 2010 - December 31, 2011Bachelor’s degree at UPEC-Université Paris-Est de Créteil, Val de Marne
January 1, 2009 - December 31, 2010High school graduation at Lycée Faustin Fleret, Morne-à-l’eau, Guadeloupe, France
January 1, 2006 - December 31, 2007GCSE at Collège Amédée Laplace, Créteil, Val de Marne
January 1, 2004 - December 31, 2005Master’s degree at UPEC-Université Paris-Est de Créteil, Val de Marne
January 1, 2010 - December 31, 2011Bachelor’s degree at UPEC-Université Paris-Est de Créteil, Val de Marne
January 1, 2009 - December 31, 2010French high school graduation at Lycée Faustin Fleret, Morne-à-l’eau, Guadeloupe, France
January 1, 2006 - December 31, 2007GCSE at Collège Amédée Laplace, Créteil, Val de Marne
January 1, 2004 - December 31, 2005European Master’s degree in International Management at Université Paris-Est Créteil (UPEC), Val-de-Marne, France
January 1, 2009 - January 1, 2010Bachelor’s degree in Applied Languages and Trade (English/Spanish) at Université Paris-Est Créteil (UPEC), Val-de-Marne, France
January 1, 2007 - January 1, 2010Lycee Diploma (Baccalaureate) at Lycée Faustin Fleuret, Morne-à-l’Eau, Guadeloupe, France
January 1, 2006 - January 1, 2007College Diploma at Collège Amédée Laplace, Créteil, Val-de-Marne, France
January 1, 2004 - January 1, 2005Bachelor's degree in Applied Languages and Trade (English/Spanish) at UPEC - Université Paris-Est Créteil
January 1, 2009 - December 31, 2010Baccalaureate at Lycée Faustin Fleret, Morne-à-l’eau, Guadeloupe, France
January 1, 2006 - December 31, 2007Collège Amédéé Laplace at Collège Amédée Laplace, Créteil, Val de Marne
January 1, 2004 - December 31, 2005European Master’s degree in International Management at Université Paris-Est Créteil (UPEC)
January 1, 2009 - December 31, 2010Bachelor’s degree in Applied Languages and Trade (English/Spanish) at Lycée Faustin Fleuret, Morne-à-l’eau, Guadeloupe, France
January 11, 2030 - January 1, 2010Lycée (high school diploma) - General studies at Lycée Faustin Fleuret, Morne-à-l’eau, Guadeloupe, France
January 1, 2006 - December 31, 2007Collège Amédée Laplace at Collège Amédée Laplace, Créteil, Val de Marne
January 1, 2004 - December 31, 2005Qualifications
Industry Experience
Travel & Hospitality, Media & Entertainment, Consumer Goods, Retail, Professional Services, Software & Internet, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Beginner
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