Laurie Guillaume

Led a team of 4 marketing executives to execute over 40 digital campaigns annually across paid social, search, and influencer channels. Delivered 5.6K qualified leads/year using Meta Ads and Google Ads while maintaining strong CAC. Launched and optimized recruitment campaigns across 6+ countries resulting in 50+ new hires. Managed PPC tracking and analytics for 20+ initiatives using GA4 and Meta Business Suite with regular reporting on CTR, ROAS, and conversion rates. Improved campaign landing pages to achieve a 40% increase in CTR through A/B testing, UX refinements, and SEO improvements. Introduced TikTok as a new acquisition channel, driving over 3.8K followers in 8 months and spike engagement for brand campaigns. Built partnerships with over 10 influencers for brand visibility and conversion-focused activations. Client portfolio includes brands like Mercedes Benz, Audi, SEAT/Cupra, Skoda, Hyundai, Nicolas Feuillate, Kiabi, Groupe Bernard Hayot.

Led a team of 4 marketing executives overseeing 40+ digital campaigns annually across paid social, search, and influencer channels. Delivered 5.6K qualified leads per year through Meta Ads and Google Ads with strong CAC management. Launched recruitment campaigns across 6+ countries resulting in 50+ new hires. Managed PPC tracking and analytics across 20+ initiatives with regular reporting on CTR, ROAS, and conversion rates. Optimized campaign landing pages achieving a +40% increase in CTR via A/B testing and SEO improvements. Introduced TikTok as a new acquisition channel, growing followers by +3.8K in 8 months and boosting engagement. Built partnerships with 10+ influencers to enhance brand visibility and conversions. Worked with clients including Mercedes Benz, Audi, SEAT/Cupra, Skoda, Hyundai, Nicolas Feuillate, Kiabi, and Groupe Bernard Hayot.

Led a team of 4 marketing executives in executing over 40 digital campaigns annually across paid social, search, and influencer channels. Delivered 5.6K qualified leads yearly while maintaining strong CAC. Launched and optimized recruitment campaigns across 6+ countries leading to 50+ new hires. Managed PPC tracking and analytics for 20+ initiatives using GA4 and Meta Business Suite. Optimized landing pages achieving a 40% increase in CTR from A/B testing, UX improvements, and SEO. Introduced TikTok as a new acquisition channel gaining 3.8K followers in 8 months and driving brand engagement. Built partnerships with over 10 influencers to enhance brand visibility and conversion-focused activations.