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Hi! I'm Chisom Okafor, a passionate marketing and analytics professional with over four years of experience in marketing, business development, and quality assurance. I love using data-driven insights to make logical and pragmatic decisions, especially when working under pressure. Collaborating with diverse teams and leveraging my multilingual skills keeps me motivated and eager to help businesses succeed. I've honed my skills in paid media strategy, campaign planning, and quality assurance, working with well-known brands and companies. Fluent in English, Spanish, and Catalan, with intermediate French, I enjoy crafting creative content and optimizing marketing campaigns to enhance customer experience and drive business growth.…Hi! I'm Chisom Okafor, a passionate marketing and analytics professional with over four years of experience in marketing, business development, and quality assurance. I love using data-driven insights to make logical and pragmatic decisions, especially when working under pressure. Collaborating with diverse teams and leveraging my multilingual skills keeps me motivated and eager to help businesses succeed. I've honed my skills in paid media strategy, campaign planning, and quality assurance, working with well-known brands and companies. Fluent in English, Spanish, and Catalan, with intermediate French, I enjoy crafting creative content and optimizing marketing campaigns to enhance customer experience and drive business growth.

Chisom Okafor

Marketing Strategist, Marketing Analyst, Digital Marketer, +2

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Hi! I'm Chisom Okafor, a passionate marketing and analytics professional with over four years of experience in marketing, business development, and quality assurance. I love using data-driven insights to make logical and pragmatic decisions, especially when working under pressure. Collaborating with diverse teams and leveraging my multilingual skills keeps me motivated and eager to help businesses succeed. I've honed my skills in paid media strategy, campaign planning, and quality assurance, working with well-known brands and companies. Fluent in English, Spanish, and Catalan, with intermediate French, I enjoy crafting creative content and optimizing marketing campaigns to enhance customer experience and drive business growth.…Hi! I'm Chisom Okafor, a passionate marketing and analytics professional with over four years of experience in marketing, business development, and quality assurance. I love using data-driven insights to make logical and pragmatic decisions, especially when working under pressure. Collaborating with diverse teams and leveraging my multilingual skills keeps me motivated and eager to help businesses succeed. I've honed my skills in paid media strategy, campaign planning, and quality assurance, working with well-known brands and companies. Fluent in English, Spanish, and Catalan, with intermediate French, I enjoy crafting creative content and optimizing marketing campaigns to enhance customer experience and drive business growth.

Available to hire

Hi! I’m Chisom Okafor, a passionate marketing and analytics professional with over four years of experience in marketing, business development, and quality assurance. I love using data-driven insights to make logical and pragmatic decisions, especially when working under pressure. Collaborating with diverse teams and leveraging my multilingual skills keeps me motivated and eager to help businesses succeed.

I’ve honed my skills in paid media strategy, campaign planning, and quality assurance, working with well-known brands and companies. Fluent in English, Spanish, and Catalan, with intermediate French, I enjoy crafting creative content and optimizing marketing campaigns to enhance customer experience and drive business growth.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Advanced

Catalan; Valencian

Advanced

French

Intermediate

Work Experience

Assistant Media Planner at BBC

September 30, 2024 - July 24, 2025

Developed and executed comprehensive media plans to ensure optimal reach and engagement, including scheduling pre-roll ads for Euros 2024 and The Olympics 2024 Opening Ceremony on BBC iPlayer, and rolling out BBC Sounds App pre-rolls. Crafted and copywrote engaging content, such as a footer for the CBBC website with 1.7 million impressions and a 1.23% CTR, while ensuring compliance with BBC’s editorial standards. Planned and scheduled pre-rolls and end credits on multiple BBC channels during The Olympic Games, analyzing campaign performance and adjusting strategies with Piano Analytics. Created CRM push notifications for the BBC iPlayer App and supported marketing campaign planning. Presented market research and campaign results to board of directors and team managers.

Paid Media Strategist at Havas Media Network

September 1, 2024 - Present

Strategically launched and optimised paid advertising campaigns across Meta and TikTok Ads Manager, increasing engagement rates by up to 10% over a 3-month period through continuous A/B testing and audience segmentation. Managed campaigns for brands including Boiron, Saforelle, Bioscalin, and Fundació La Caixa, with a combined annual media budget of £5M. Monitored campaign performance using Google Analytics and Microsoft Excel, adjusting strategies as needed. Reported campaign results by analysing and measuring outcomes with Power BI and Excel, providing actionable insights.

Linguistic Quality Assurance Tester at Welocalize

June 30, 2024 - July 24, 2025

Tested the quality of technology, marketing, and business content for Fortune 500 companies such as Spotify and Pinterest, ensuring excellence in UX and UI with localization strategy. Conducted linguistic testing reviewing written language (English/Spanish & English/Catalan) for errors and awkward phrasing, performed functional testing to ensure software functions correctly, and tracked issues through Jira. Maintained effective communication with team leaders to achieve project objectives and manage priorities in an agile environment.

Business Development Assistant & Digital Content Creator at Northumbria University

September 30, 2023 - July 24, 2025

Responsible for business development and digital content creation, representing the University at events. Established a business plan for an arts shop promoting students' creative products. Developed and executed digital campaigns sharing student experiences via video, blogs, and podcasts to support students transitioning to new careers.

Marketing and Communications Assistant at Northumbria University

August 31, 2022 - July 24, 2025

Developed marketing strategies to increase visibility and engagement among stakeholders. Created and managed social media content using tools like Canva, InDesign, Adobe Premiere Pro, and Meta Business Suite. Assisted with event management and developed a creative content strategy to engage students during covid restrictions. Increased Instagram reach and followers significantly, and LinkedIn followers by 25%. Managed student enquiries through Instagram DMs, solving approximately 40 enquiries. Supported student-facing careers marketing and ChatVocate walk-ins, leading to record survey feedback.

Tourism Intern at Hotel Exe Campus Barcelona

July 31, 2018 - July 24, 2025

Handled reception duties and assisted customers with check-ins, check-outs, queries, and complaints in multiple languages. Managed bookings and maintained client records using Hospitality Property Management Software. Collaborated with kitchen staff to create menus in three different languages.