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I’m Mara Falcinella, a digital and content professional with a strong background in marketing communication, corporate communication, and media studies. I enjoy turning research and audience insights into clear, structured messages, whether that means evaluating AI-generated content for accuracy and relevance, supporting campaign content, or developing event materials that connect with diverse audiences. I’ve combined international academic training with hands-on experience across Switzerland and Portugal, strengthening my analytical, linguistic, and visual communication skills. From managing daily operations in a fast-paced hospitality setting to coordinating front-of-house service in multicultural teams, I’m proactive, detail-oriented, and comfortable working under deadlines while continuously improving communication effectiveness through data, design consistency, and audience-focused storytelling.…I’m Mara Falcinella, a digital and content professional with a strong background in marketing communication, corporate communication, and media studies. I enjoy turning research and audience insights into clear, structured messages, whether that means evaluating AI-generated content for accuracy and relevance, supporting campaign content, or developing event materials that connect with diverse audiences. I’ve combined international academic training with hands-on experience across Switzerland and Portugal, strengthening my analytical, linguistic, and visual communication skills. From managing daily operations in a fast-paced hospitality setting to coordinating front-of-house service in multicultural teams, I’m proactive, detail-oriented, and comfortable working under deadlines while continuously improving communication effectiveness through data, design consistency, and audience-focused storytelling.

Mara Falcinella

Writer, Copywriter, Social Media Manager, +7

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I’m Mara Falcinella, a digital and content professional with a strong background in marketing communication, corporate communication, and media studies. I enjoy turning research and audience insights into clear, structured messages, whether that means evaluating AI-generated content for accuracy and relevance, supporting campaign content, or developing event materials that connect with diverse audiences. I’ve combined international academic training with hands-on experience across Switzerland and Portugal, strengthening my analytical, linguistic, and visual communication skills. From managing daily operations in a fast-paced hospitality setting to coordinating front-of-house service in multicultural teams, I’m proactive, detail-oriented, and comfortable working under deadlines while continuously improving communication effectiveness through data, design consistency, and audience-focused storytelling.…I’m Mara Falcinella, a digital and content professional with a strong background in marketing communication, corporate communication, and media studies. I enjoy turning research and audience insights into clear, structured messages, whether that means evaluating AI-generated content for accuracy and relevance, supporting campaign content, or developing event materials that connect with diverse audiences. I’ve combined international academic training with hands-on experience across Switzerland and Portugal, strengthening my analytical, linguistic, and visual communication skills. From managing daily operations in a fast-paced hospitality setting to coordinating front-of-house service in multicultural teams, I’m proactive, detail-oriented, and comfortable working under deadlines while continuously improving communication effectiveness through data, design consistency, and audience-focused storytelling.

Available to hire

I’m Mara Falcinella, a digital and content professional with a strong background in marketing communication, corporate communication, and media studies. I enjoy turning research and audience insights into clear, structured messages, whether that means evaluating AI-generated content for accuracy and relevance, supporting campaign content, or developing event materials that connect with diverse audiences.

I’ve combined international academic training with hands-on experience across Switzerland and Portugal, strengthening my analytical, linguistic, and visual communication skills. From managing daily operations in a fast-paced hospitality setting to coordinating front-of-house service in multicultural teams, I’m proactive, detail-oriented, and comfortable working under deadlines while continuously improving communication effectiveness through data, design consistency, and audience-focused storytelling.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Italian

Fluent

English

Advanced

Portuguese

Intermediate

German

Intermediate

Spanish; Castilian

Beginner

Work Experience

Floor Manager, Bartender, Manager of the Storage System at Vino Vero Lisbona

December 31, 2025 - July 24, 2025

Managed inventory and optimized storage workflows, reducing retrieval times by approximately 30%. Ensured excellent customer service in a dynamic environment. Trained and onboarded new staff, supporting team performance and consistency.

Floor Manager / Operations & Guest Experience at Vino Vero Lisbon (event/hospitality context referenced in resume)

January 1, 2025 - Present

Managed daily operations in a high-volume international hospitality venue for up to 50 guests in a fast-paced environment, ensuring smooth service delivery. Supported the organization and promotion of recurring wine tasting events, including creating marketing materials to improve visibility and guest engagement. Coordinated front-of-house service within a multicultural team to strengthen communication, organization, and problem-solving under pressure.

Freelance Writer at Outlier

January 1, 2025 - November 21, 2025

Evaluated AI-generated content, improved data quality, and worked independently in a remote setting.

Floor Manager / Bartender at Vino Vero

January 1, 2025 - January 1, 2025

Supported floor operations, assisted guests in a dynamic setting, and contributed to smooth team operations in a hospitality environment.

Freelance Writer at Outlier

January 1, 2025 - Present

Evaluated AI-generated content for accuracy and relevance. Improved data quality using basic machine learning principles. Worked independently in a remote setting with strong time management skills.

Floor Manager, Bartender, Manager of the Storage Systems at Vino Vero Lisboa

January 1, 2025 - August 21, 2025

Freelance Writer at Outlier

January 1, 2025 - Present

Evaluated AI-generated content for accuracy and relevance. Improved data quality using basic machine learning principles. Worked independently in a remote setting with strong time management.

Beach Club Staff at Beach Club Sils im Engadin

December 31, 2023 - December 31, 2023

Greeted guests, supported daily operations, and maintained high-quality guest experiences at a busy seasonal venue in the Engadin region.

Floor Attendant at Beach Club Sils

December 31, 2023 - July 24, 2025

Supported floor service and maintained a welcoming environment. Assisted guests efficiently in a fast-paced, multicultural setting. Worked closely with the team to ensure smooth daily operations.

Floor Manager / Operations & Guest Experience at Vino Vero Lisbon (event/hospitality context referenced in resume)

September 1, 2023 - December 31, 2024

Floor Attendant at Beach Club Sils

January 1, 2023 - August 21, 2025

Supported floor service and maintained a welcoming environment. Assisted guests efficiently in a fast-paced, multicultural setting. Worked closely with the team to ensure smooth daily operations.

Beach Club Staff at Beach Club Sils im Engadin

December 31, 2022 - December 31, 2022

Greeted guests, supported daily operations, and maintained high-quality guest experiences at a busy seasonal venue in the Engadin region.

Education

Bachelor's Degree at Università della Svizzera Italiana

January 1, 2019 - December 31, 2023

Bachelor’s Degree in Communication, Culture and Society at Università della Svizzera Italiana

January 11, 2030 - August 21, 2025

Bachelor's degree in Communication, Culture and Society at Università della Svizzera Italiana (USI), Lugano, Switzerland

January 11, 2030 - November 21, 2025

Bachelor’s degree (specialization: Business, Markets & Society) at USI Università della Svizzera italiana

January 1, 2020 - December 31, 2024

Specialization: Business, Markets & Society (Bachelor thesis: Categories of manipulation in Mussolini’s speeches) at USI Università della Svizzera italiana

January 1, 2020 - December 31, 2024