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I am a strategic and results-driven global marketing leader with over 15 years of experience in B2B and B2C marketing across product, growth, and digital domains. I have a proven track record of delivering full-funnel campaigns and go-to-market strategies across sectors such as education, professional services, travel tech, and data-driven industries. I enjoy scaling demand and enabling sales with insight-led content while managing global projects and cross-functional teams in fast-paced environments. My approach to marketing is human-centered, aiming to build brand value and support long-term growth. I'm passionate about driving impactful growth marketing initiatives, developing thought leadership programs, and supporting product launches to maximize global reach and engagement.…I am a strategic and results-driven global marketing leader with over 15 years of experience in B2B and B2C marketing across product, growth, and digital domains. I have a proven track record of delivering full-funnel campaigns and go-to-market strategies across sectors such as education, professional services, travel tech, and data-driven industries. I enjoy scaling demand and enabling sales with insight-led content while managing global projects and cross-functional teams in fast-paced environments. My approach to marketing is human-centered, aiming to build brand value and support long-term growth. I'm passionate about driving impactful growth marketing initiatives, developing thought leadership programs, and supporting product launches to maximize global reach and engagement.

Andreina Gomez

Marketing Strategist, Growth Marketer, Product Marketer, +4

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I am a strategic and results-driven global marketing leader with over 15 years of experience in B2B and B2C marketing across product, growth, and digital domains. I have a proven track record of delivering full-funnel campaigns and go-to-market strategies across sectors such as education, professional services, travel tech, and data-driven industries. I enjoy scaling demand and enabling sales with insight-led content while managing global projects and cross-functional teams in fast-paced environments. My approach to marketing is human-centered, aiming to build brand value and support long-term growth. I'm passionate about driving impactful growth marketing initiatives, developing thought leadership programs, and supporting product launches to maximize global reach and engagement.…I am a strategic and results-driven global marketing leader with over 15 years of experience in B2B and B2C marketing across product, growth, and digital domains. I have a proven track record of delivering full-funnel campaigns and go-to-market strategies across sectors such as education, professional services, travel tech, and data-driven industries. I enjoy scaling demand and enabling sales with insight-led content while managing global projects and cross-functional teams in fast-paced environments. My approach to marketing is human-centered, aiming to build brand value and support long-term growth. I'm passionate about driving impactful growth marketing initiatives, developing thought leadership programs, and supporting product launches to maximize global reach and engagement.

Available to hire

I am a strategic and results-driven global marketing leader with over 15 years of experience in B2B and B2C marketing across product, growth, and digital domains. I have a proven track record of delivering full-funnel campaigns and go-to-market strategies across sectors such as education, professional services, travel tech, and data-driven industries. I enjoy scaling demand and enabling sales with insight-led content while managing global projects and cross-functional teams in fast-paced environments.

My approach to marketing is human-centered, aiming to build brand value and support long-term growth. I’m passionate about driving impactful growth marketing initiatives, developing thought leadership programs, and supporting product launches to maximize global reach and engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Growth Marketing Lead at Potential Project

July 1, 2021 - Present

Led global growth multi-channel marketing campaigns to drive brand visibility, lead generation, and revenue for a professional services firm supporting Fortune 100 clients with mindfulness-based leadership and organizational development. Managed website optimization, SEO, and content strategy increasing website users by 23%. Boosted leads by 13% through database growth and email automation. Delivered thought leadership programs, virtual events attracting 8,500+ registrants, and managed LinkedIn channels to increase audience engagement and followers significantly. Supported the launch of two leadership books with targeted marketing campaigns.

Client Marketing Manager at THG Ingenuity

July 31, 2021 - July 24, 2025

Led global marketing strategies for major D2C e-commerce brands including PZ Cussons and Elemis, delivering integrated campaigns across paid media, affiliates, influencers, CRM, SEO, and content. Managed strategic client relationships and contributed to overachievement of sales targets (+20%) across key accounts.

Marketing Innovation Manager – Transport at Booking.com

June 30, 2020 - July 24, 2025

Led go-to-market and product adoption initiatives for new transport features driving a 10%+ engagement uplift with UX and loyalty program optimizations. Implemented mobile app strategies with targeted push notifications resulting in an 8% increase in sales and upsell conversions. Localized marketing strategies for North America enhancing email, PPC, SEO, and content performance. Managed GTM planning and early-stage rollout of new product launches including ride-hailing services.

Digital Marketing Manager Domestics – (USA, Canada, UK) at Kaplan International

May 31, 2019 - July 24, 2025

Developed and led go-to-market strategies for multiple international markets including the US, Canada, and the UK. Managed and mentored an international marketing team. Designed integrated campaigns to support lead acquisition, conversion, and retention targeting diverse local audiences. Launched local market initiatives and managed high six-figure marketing budgets in collaboration with C-level stakeholders.

Team Leader Agent Support & Solutions at Kaplan International

January 31, 2014 - July 24, 2025

Optimized sales processes by restructuring the team, leading to control of 65% of sales in the country and achieving 170% of the sales target. Managed a team of 5 members handling indirect sales processing.

Online Marketing Analyst at Pfizer

June 30, 2010 - July 24, 2025

Coordinated multi-brand digital marketing campaigns and loyalty programs which led to a 40% growth in new customers.

Growth Marketing Lead at Potential Project

July 1, 2021 - Present

Lead global growth multi-channel marketing campaigns, driving brand visibility, lead generation, and revenue for a purpose-driven professional services firm supporting Fortune 100 clients with mindfulness-based leadership and organizational development programs. Owned the website including optimization, content strategy, and SEO, increasing website users by 23% and improving engagement. Drove database growth and email automation, boosting leads by 13%. Delivered thought leadership programs with virtual events and executive roundtables. Managed LinkedIn channel to elevate thought leadership and audience engagement, supporting leadership book launches with targeted product marketing campaigns.

Client Marketing Manager at THG Ingenuity

July 31, 2021 - July 24, 2025

Led global marketing strategies for major D2C e-commerce brands across multiple regions, driving digital transformation and marketing performance. Delivered integrated campaigns across paid media, affiliates, influencers, CRM, SEO, and content to drive customer acquisition and retention. Owned client relationships partnering with brand stakeholders to implement go-to-market strategies, contributing to overachievement of sales targets by more than 20%.

Marketing Innovation Manager – Transport at Booking.com

June 30, 2020 - July 24, 2025

Led go-to-market and product adoption initiatives for new transport features, resulting in a 10%+ uplift in engagement through UX improvements and loyalty program optimisation. Implemented mobile app strategies including targeted push notification campaigns that increased sales and upsell conversions by 8% within six months. Localised and optimised marketing strategy for the North American market enhancing email, PPC, SEO, and content performance. Managed GTM planning, business case development, and project management for new product launches including ride-hailing services.

Digital Marketing Manager Domestics at Kaplan International

May 31, 2019 - July 24, 2025

Developed and led go-to-market strategy for US, Canada, and UK markets. Led and mentored an international marketing team fostering professional growth and performance. Designed and implemented integrated campaigns across multiple platforms to support lead acquisition, conversion, and retention, expanding presence among top-targeted local audiences. Launched new local market initiatives with designed 360 customer journeys for CRM, paid media, social media, and web personalization. Managed high six-figure marketing budgets and collaborated with C-level stakeholders for strategic planning.

Team Leader Agent Support & Solutions at Kaplan International

January 31, 2014 - July 24, 2025

Optimized processes by leading a team responsible for 65% of sales in Venezuela, achieving 170% of the sales target. Managed a team of 5 staff members controlling and processing all indirect sales.

Online Marketing Analyst at Pfizer

June 30, 2010 - July 24, 2025

Coordinated multi-brand digital marketing campaigns and loyalty programs which resulted in 40% growth in new customers.