Available to hire
I am a B2B and B2C technology marketer with a proven track record of leading strategies, projects, and cross-functional teams that consistently deliver high-impact results. I am adept at owning outcomes and decision-making, solving ambiguous problems, and influencing C-level stakeholders. My deep expertise spans engineering, education, and financial services industries.
With experience in digital marketing, global operations, marketing automation, and business intelligence, I have recently completed an INSEAD course on driving digital marketing strategy and advanced studies on Web3, blockchain, and AI. I am passionate about optimizing marketing technology stacks and enabling teams to thrive in the digital age.
Skills
Experience Level
Language
English
Advanced
Spanish; Castilian
Advanced
Portuguese
Advanced
Work Experience
Head of Marketing and Digital Strategy - Freelance Consultant
January 1, 2024 - PresentServing B2C, B2B, and e-commerce clients focusing on marketing strategy, digital transformation, and marketing automation.
Head of Marketing and Digital Strategy - Freelance at Freelance Consultant for B2C, B2B and e-commerce clients
January 1, 2024 - PresentLeading marketing and digital strategy projects for various B2C, B2B, and e-commerce clients applying expertise in digital marketing and business automation.
Head of Marketing and Digital Strategy - Freelance Consultant at Self-Employed
January 1, 2024 - PresentConsulting for B2C, B2B and e-commerce clients focused on marketing and digital strategy.
Senior Digital Marketing Manager at FNZ Group
November 30, 2023 - July 24, 2025Responsible for technology roadmap, marketing KPI scorecards, marketing automation using HubSpot and Pardot, performance marketing (SEO, paid search, paid social, CRO), lead flow optimization, website design and development in multiple CMS platforms, and consent marketing compliance (GDPR, CAN-SPAM). Achievements included optimizing the marketing technology stack, improving lead attribution with marketing automation, creating repeatable performance marketing templates, defining and automating team scorecards, training marketing professionals, and developing marketing playbooks for BDRs and sales teams.
Senior Digital Marketing Manager at FNZ Group
November 30, 2023 - July 24, 2025Oversaw technology roadmap, marketing KPI scorecards, automation using HubSpot and Pardot, and performance marketing including SEO, Paid Search and Paid Social. Responsible for lead flow optimization, website design, consent marketing compliance (GDPR & CAN-SPAM), marketing analytics, and training of digital skills for 5 FTEs. Achievements include optimizing marketing tech stack, lead attribution, marketing templates, team scorecards, and creating marketing playbooks for sales teams.
Senior Digital Marketing Manager at FNZ Group
February 1, 2022 - PresentLed technology roadmap, marketing KPIs, and marketing automation platforms (HubSpot, Pardot). Managed SEO, paid search/social campaigns, CRO, lead flow optimization, and GDPR & CAN marketing compliance. Developed performance marketing templates and marketing team scorecards. Trained marketing professionals and established digital marketing playbook for BDRs and Sales teams. Owned data streams integrative between MA & CRM.
Senior Digital Marketing Manager at Appway AG - FNZ Group
January 31, 2022 - August 21, 2025Oversaw digital marketing operations, marketing automation, and data analytics. Built high-performing operations team and optimized digital marketing strategy to deliver high-quality leads. Managed digital demand and lead generation activities alongside audience building. Led event management and global digital marketing strategies for B2B SaaS. Collaborated with customer, solution, sales, and partner teams to optimize campaign performance and ROI. Provided strategic advice on Salesforce products and sprint/product management reviews using Agile approaches.
Senior Digital Marketing Manager at Appway AG - FNZ Group acquired Appway AG
January 31, 2022 - July 24, 2025Oversaw digital marketing, operations, marketing automation, and data analytics. Built a high-performing operations team, optimized digital marketing strategy for lead generation, managed event and webinar marketing, delivered global digital marketing strategies for a B2B PaaS company, collaborated cross-functionally to optimize campaign performance, provided strategic advice on salesforce products and agile product management, and facilitated adoption of Martech tools.
Senior Digital Marketing Manager at Appway AG - FNZ Group acquired Appway AG
January 31, 2022 - July 24, 2025Managed digital marketing, operations, marketing automation, and data analytics. Built a high-performing operations team and optimized digital marketing strategy to deliver quality leads. Owned demand generation and audience building from ad ecosystem. Collaborated across Customer, Solution, Sales, and Partner teams for campaign optimization. Provided strategic advice on Salesforce, ERP, and product management using Agile methodologies. Delivered training and resolved Martech issues.
Senior Data Analyst at EF Education First
May 31, 2020 - July 24, 2025Created global analytics and BI strategies, led BI data visualization efforts, developed OKR trackers, collaborated with data architects and consultants on automation of critical reports, supported Azure infrastructure implementation, and developed quantitative models for lead generation growth.
Senior Data Analyst at EF Education First
May 31, 2020 - July 24, 2025Reported to Head of Marketing. Created global analytics and BI strategies. Developed quantitative and lead generation models. Worked on automation of critical business reports and implementation of Azure infrastructure. Tested BI apps and contributed to business intelligence improvements.
Senior Data Analyst at EF Education First
February 1, 2020 - PresentReported to Head of Marketing. Created global analytics and BI strategy, led BI team for data visualizations, delivered company’s first OKR tracker. Collaborated with Business Intelligence leaders and consultants on critical business report automation and new Azure infrastructure implementation. Developed quantitative and growth models for lead generation.
Digital Marketing Analyst at EF Education First
January 31, 2020 - August 21, 2025Reported to Director of Digital Marketing. Designed, implemented, and maintained Power BI reporting with workspace auditing. Produced market-specific waterfall models based on sales cycles and conversion rates for fiscal forecasting. Upgraded marketing architecture for consolidated data access and performed advanced analysis. Worked with sales directors, VPs, and marketing teams to support data requests and interview candidates for acquisition and campaign roles.
Digital Marketing Analyst at EF Education First
January 31, 2020 - July 24, 2025Designed and maintained Power BI reporting, developed market-specific sales funnel models, improved marketing architecture layers, performed advanced BI analysis, reduced cost per lead in paid search by over 20%, and standardized marketing data strategy and KPIs.
Digital Marketing Analyst at EF Education First
January 31, 2020 - July 24, 2025Reported to Director of Digital Marketing. Designed and maintained Power BI reporting. Developed Waterfall models for sales forecasting. Upgraded marketing architecture, consolidated data sources, performed advanced BI analysis to reduce cost per lead while standardizing KPIs and UTM tracking.
Digital Marketing Analyst at EF Education First
January 31, 2019 - July 24, 2025Managed lead generation targets and multichannel budget projections, delivered BI and performance analysis, tracked customer trends and website traffic, collaborated with sales and marketing leadership, and participated in hiring for paid search and SEO roles.
Digital Marketing Analyst at EF Education First
January 31, 2019 - July 24, 2025Delivered lead generation targets and budget projections across 25 markets. Provided data-driven BI and performance analysis. Tracked customer and trend data. Collaborated daily with sales directors and marketing executives. Interviewed candidates for acquisition and SEO roles.
Digital Marketing Analyst at EF Education First
December 31, 2018 - August 21, 2025Supported lead generation globally with budget projections across 25 markets totaling over $3M. Delivered BI and performance analysis, tracked customer and trend data, and worked closely with sales directors, VPs, and product owners.
Campaign Manager SEA (part-time) at Webrepublic AG
June 30, 2017 - August 21, 2025Worked in a digital agency specialized in digital marketing performance. Managed search engine advertising campaigns for multinational companies and Swiss clients, implemented and optimized campaigns in Google Ads, Bing Ads, display, YouTube TrueView, Gmail Ads, and dynamic remarketing. Conducted SEO technical audits and keyword research.
Campaign Manager SEA - Part-time at Webrepublic AG
June 30, 2017 - July 24, 2025Managed and optimized search engine advertising campaigns for multinational and Swiss clients, certified expert in Google Analytics, Ads and Microsoft Ads, created display, YouTube, Gmail, Google Shopping, and dynamic remarketing campaigns, and performed technical SEO audits.
Campaign Manager SEA - Part-time at Webrepublic AG
June 30, 2017 - July 24, 2025Managed search engine advertising campaigns and provided digital project management with data-driven analysis. Specialized in Google Analytics, Ads, and Microsoft Ads campaigns. Performed technical SEO audits and created various advertising campaigns including display and remarketing.
Site Engineer at Landelta – Empreendimentos Urbanísticos, SA
September 30, 2015 - July 24, 2025Handled construction planning and delivery, managed client relationships, controlled project costs including subcontractor activities, ensured construction health, safety and quality assurance, and monitored on-site stock reporting.
Site Engineer at Landelta – Empreendimentos Urbanísticos, SA
September 30, 2015 - July 24, 2025Managed construction planning, delivery, client relationship, cost management, health and safety, and on-site stock reporting for reinforced concrete and light steel frame projects.
Site Engineer at Landelta – Empreedimentos Urbanísticos, SA
September 1, 2014 - PresentManaged construction planning and delivery, client relationships, project cost management including subcontract control, health, safety and quality assurance, and site stock reporting.
Education
Master of Science at FCT-UNL, NOVA University Lisbon
September 1, 2006 - June 30, 2014Master of Science at FCT-UNL, NOVA University Lisbon
September 1, 2006 - June 30, 2014MSc Civil Engineering at FCT-UNL, NOVA University
September 1, 2006 - August 21, 2025Master of Science in Civil Engineering including Business Management and Entrepreneurial Venture Course at NOVA School of Business & Economics
September 1, 2006 - August 21, 2025Qualifications
Driving Digital Marketing Strategy - INSEAD
June 1, 2024 - June 30, 2024HubSpot Certifications (Marketing Software, Inbound, Reporting)
January 1, 2023 - December 31, 2023Reforge Growth Series
January 11, 2030 - July 24, 2025R Studio Workshop (Descriptive and Inferential Statistics)
January 11, 2030 - July 24, 2025Power BI Training Course
January 11, 2030 - July 24, 2025Driving Digital Marketing Strategy - INSEAD
June 1, 2024 - June 30, 2024HubSpot Marketing Software Certification
January 1, 2023 - December 31, 2023HubSpot Inbound Certification
January 1, 2023 - December 31, 2023HubSpot Reporting Certification
January 1, 2023 - December 31, 2023Reforge Growth Series
January 11, 2030 - July 24, 2025Power BI Training Course
January 11, 2030 - July 24, 2025R Studio 4-Day Workshop
January 11, 2030 - July 24, 2025INSEAD Course on Driving Digital Marketing Strategy
June 1, 2024 - August 21, 2025INSEAD Intensive Course on Web3, Blockchain, and AI
June 1, 2024 - August 21, 2025HubSpot Marketing Software Certification
June 1, 2024 - August 21, 2025HubSpot Inbound & Reporting Certifications
June 1, 2024 - August 21, 2025SEA Certified Expert in Google Analytics, Google Ads, Microsoft Ads
January 11, 2030 - August 21, 2025Industry Experience
Financial Services, Education, Real Estate & Construction, Software & Internet, Professional Services
Skills
Experience Level
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