I am a results-driven SEO Strategist with over 6 years of experience helping brands grow their online presence significantly, driving daily clicks from under 1,000 to over 100,000. My expertise spans on-page and technical SEO, content strategy, local SEO, keyword research, and competitor analysis, using tools like BrightLocal, Semrush, Ahrefs, Screaming Frog, and GA4. I pride myself on building strong client relationships and delivering end-to-end SEO strategies that boost relevance, authority, and conversions. Throughout my career, I have managed diverse SEO projects across industries including education, e-commerce, finance, and healthcare. I am passionate about staying updated with industry trends, including leveraging large language models (LLMs) to enhance marketing initiatives and competitive positioning. I enjoy collaborating closely with teams and clients to create impactful SEO strategies that drive measurable growth.…

Priya Gupta

I am a results-driven SEO Strategist with over 6 years of experience helping brands grow their online presence significantly, driving daily clicks from under 1,000 to over 100,000. My expertise spans on-page and technical SEO, content strategy, local SEO, keyword research, and competitor analysis, using tools like BrightLocal, Semrush, Ahrefs, Screaming Frog, and GA4. I pride myself on building strong client relationships and delivering end-to-end SEO strategies that boost relevance, authority, and conversions. Throughout my career, I have managed diverse SEO projects across industries including education, e-commerce, finance, and healthcare. I am passionate about staying updated with industry trends, including leveraging large language models (LLMs) to enhance marketing initiatives and competitive positioning. I enjoy collaborating closely with teams and clients to create impactful SEO strategies that drive measurable growth.…

Available to hire

I am a results-driven SEO Strategist with over 6 years of experience helping brands grow their online presence significantly, driving daily clicks from under 1,000 to over 100,000. My expertise spans on-page and technical SEO, content strategy, local SEO, keyword research, and competitor analysis, using tools like BrightLocal, Semrush, Ahrefs, Screaming Frog, and GA4. I pride myself on building strong client relationships and delivering end-to-end SEO strategies that boost relevance, authority, and conversions.

Throughout my career, I have managed diverse SEO projects across industries including education, e-commerce, finance, and healthcare. I am passionate about staying updated with industry trends, including leveraging large language models (LLMs) to enhance marketing initiatives and competitive positioning. I enjoy collaborating closely with teams and clients to create impactful SEO strategies that drive measurable growth.

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Experience Level

Language

English
Fluent
Hindi
Fluent
Gujarati
Intermediate

Work Experience

SEO Specialist at Sundance College
December 1, 2024 - August 26, 2025
Managed all SEO activities for the Sundance College website including on-page, off-page, technical, and local SEO during a short-term project. Created weekly dashboards for higher management to monitor website SEO performance. Trained content writers on key on-page elements such as internal linking, user intent, target audience, EEAT, and page structure. Conducted competitor analysis and identified top keywords for targeting. Worked on backlink opportunities and improving domain authority. Reviewed blogs and landing pages for SEO and created content strategy reports for each category/product.
SEO Specialist at NU Media Edge
December 1, 2024 - Present
Planned and executed SEO strategies for both B2B and B2C businesses including content strategy development, website audits, and site architecture optimization for revamps and new projects. Managed daily SEO tasks such as local link-building, citations management, keyword research, content creation, on-page and technical SEO optimizations, and Google Business Profile management. Integrated schema markup, FAQ structures, and answer-first content to secure Featured Snippets and AI summary inclusions. Built custom dashboards on Looker Studio to track organic KPIs, user behavior, LLMs traffic, and ROI, reducing reporting time by 50%. Provided actionable recommendations for enhancing cross-channel marketing efforts. Prepared detailed monthly reports and participated actively in client meetings. Applied research on emerging trends in LLMs to improve client marketing and competitive positioning.
SEO Manager at Vajiram and Ravi
June 30, 2024 - August 26, 2025
Managed all SEO activities including on-page, off-page, local, and technical SEO. Collaborated with writers, marketing, and developers to boost brand visibility and organic traffic growth, achieving 1000% traffic growth in 6 months. Increased daily organic traffic from 9,000 to 90,000 clicks. Created content for blogs, landing pages, social media posts, optimized Google My Business profile, and managed listings and reviews. Submitted weekly and monthly reports to higher management. Provided monthly SEO training sessions to content writers.
Search Engine Optimization Specialist at BYJU’S
June 30, 2023 - August 26, 2025
Led on-page, off-page, local, and technical SEO activities, managing a team of 8 people while overseeing traffic and organic growth of assigned categories. Increased daily clicks from 4,000 to 120,000 within a year and improved average page ranking from 34 to 4. Collaborated with community efforts for capturing major events. Conducted weekly article audits via Screaming Frog and communicated errors to teams. Planned content strategies to align team efforts and managed daily and monthly SEO reporting.
SEO Strategist (Freelance) at Worldwide
November 1, 2022 - Present
Independently managed end-to-end SEO projects for clients across diverse industries including dental, e-commerce, finance, healthcare, and local businesses. Designed and executed customized SEO strategies, developed website content and backlinks, resolved technical SEO issues, and optimized Google Business Profiles to improve search visibility and rankings. Delivered measurable results through thorough analysis, strategy adjustments, and continuous performance monitoring.
SEO Content Executive at CueMath
February 28, 2022 - August 26, 2025
Increased organic monthly traffic from 1 million to 15 million. Managed a team of 7 SEO Content Writers and handled daily and monthly reporting, maintaining communication with management about brand visibility and growth. Utilized SEO tools such as Ahrefs, Screaming Frog, Keyword Planner, and Search Console to drive SEO operations. Conducted on-page SEO optimization, content audit, keyword research, and content planning to boost brand reach.
Digital Marketing Intern at Pratham Digital
January 31, 2021 - August 26, 2025
Worked on YouTube SEO, creating content for YouTube videos including meta titles and descriptions as part of the Communications and Design team.
SEO Executive at 88 Gravity
May 31, 2020 - August 26, 2025
Handled on-page SEO and content creation for multiple B2B and B2C clients in e-commerce, travel, finance, SaaS, and education sectors with a focus on brand guidelines adherence, keyword targeting, and competitor research. Created diverse content including blogs, sales copy, landing pages, questions, and FAQs using tools like Ahrefs, SE Ranking, and Copyscape to identify keyword opportunities and produce error-free content. Tailored web pages to client requirements.
Content Specialist at Delhi Public Library
July 31, 2018 - August 26, 2025
Created engaging content such as stories, activity designs, reports, and lesson plans for children grades 1 to 8 during a summer camp. Engaged directly with children during activities and submitted daily reports to the library head following one-on-one sessions.

Education

Masters in Sociology at Indira Gandhi National Open University (IGNOU)
January 1, 2019 - January 1, 2021
Bachelors at Lady Shriram College
January 1, 2015 - January 1, 2019
Elementary Education at University of Delhi
January 11, 2030 - August 26, 2025

Qualifications

Google Digital Marketing & e-Commerce
January 11, 2030 - August 26, 2025
Advanced SEO Certification Program
January 11, 2030 - August 26, 2025
Local SEO Certification
January 11, 2030 - August 26, 2025
Technical SEO Certification
January 11, 2030 - August 26, 2025
Workflow Specialist Certificate
January 11, 2030 - August 26, 2025
Google Analytics Certification
January 11, 2030 - August 26, 2025

Industry Experience

Education, Financial Services, Healthcare, Retail, Professional Services, Software & Internet