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Hi, I'm Carolina! I'm a digital marketing specialist with a strong focus on technical SEO, SXO, and content strategy. I've had the pleasure of working with international brands and startups, helping them improve their organic search positioning as well as conversion rates. I combine data analysis with creativity to deliver measurable results that make a difference. I love taking on challenging projects where I can plan strategies, conduct technical audits, and optimize content to help brands grow online. With experience across various industries and working in different countries, I bring a global perspective to my work. Let's connect and explore how I can help your brand grow organically!…Hi, I'm Carolina! I'm a digital marketing specialist with a strong focus on technical SEO, SXO, and content strategy. I've had the pleasure of working with international brands and startups, helping them improve their organic search positioning as well as conversion rates. I combine data analysis with creativity to deliver measurable results that make a difference. I love taking on challenging projects where I can plan strategies, conduct technical audits, and optimize content to help brands grow online. With experience across various industries and working in different countries, I bring a global perspective to my work. Let's connect and explore how I can help your brand grow organically!

Carolina Roland

SEO Expert, Digital Marketer, Content Strategist, +3

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Hi, I'm Carolina! I'm a digital marketing specialist with a strong focus on technical SEO, SXO, and content strategy. I've had the pleasure of working with international brands and startups, helping them improve their organic search positioning as well as conversion rates. I combine data analysis with creativity to deliver measurable results that make a difference. I love taking on challenging projects where I can plan strategies, conduct technical audits, and optimize content to help brands grow online. With experience across various industries and working in different countries, I bring a global perspective to my work. Let's connect and explore how I can help your brand grow organically!…Hi, I'm Carolina! I'm a digital marketing specialist with a strong focus on technical SEO, SXO, and content strategy. I've had the pleasure of working with international brands and startups, helping them improve their organic search positioning as well as conversion rates. I combine data analysis with creativity to deliver measurable results that make a difference. I love taking on challenging projects where I can plan strategies, conduct technical audits, and optimize content to help brands grow online. With experience across various industries and working in different countries, I bring a global perspective to my work. Let's connect and explore how I can help your brand grow organically!

Available to hire

Hi, I’m Carolina! I’m a digital marketing specialist with a strong focus on technical SEO, SXO, and content strategy. I’ve had the pleasure of working with international brands and startups, helping them improve their organic search positioning as well as conversion rates. I combine data analysis with creativity to deliver measurable results that make a difference.

I love taking on challenging projects where I can plan strategies, conduct technical audits, and optimize content to help brands grow online. With experience across various industries and working in different countries, I bring a global perspective to my work. Let’s connect and explore how I can help your brand grow organically!

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Independent SEO Specialist at Freelance

January 1, 2023 - Present

Developed technical SEO, SXO, and search engine positioning strategies for international brands in the U.S. and Latin America. Implemented these strategies across Shopify, WordPress, and custom-built websites. Conducted technical SEO audits and indexing error correction, planned and wrote optimized content, and created SXO strategies to increase CTR and conversion. Notable clients include Wooden Table Baking (USA), B3 Hogar (Argentina), and Psinestesia Grupo Clínico (Chile).

SEO Specialist at ADBOT Agency

January 1, 2024 - July 24, 2025

Led SEO efforts for accounts such as NIVEA, TNT Sports, and Bplay. Responsible for technical analysis, content planning, keyword research, and monthly reporting. Managed keyword research and content architecture and coordinated multidisciplinary teams. Successfully increased organic visibility by over 45%.

Account Manager at Fuel Digital Agency

January 1, 2023 - July 24, 2025

Managed various accounts including Interwin (Real Estate Marketing), Grupo Simpli, SimpliTEC, Instituto Nuevos Aires, Nuss Hotel Boutique, and Cachamai.

Digital Media Manager at B3 Hogar and Njambre

January 1, 2022 - July 24, 2025

Handled general communication planning, social media management, SEO strategy implementation, and customer service. Coordinated projects and provided communication support for social impact initiatives.

Teaching Assistant at Universidad del Desarrollo (UDD)

January 1, 2020 - July 24, 2025

Assisted in teaching and training communication students in courses such as Media Planning, Results Evaluation, Introduction to Marketing, and Innovation and Seeds.

Independent SEO Specialist at Freelance

January 1, 2023 - Present

Developed technical SEO, SXO, and search engine positioning strategies for international brands in the U.S. and Latin America. Implemented SEO strategies in Shopify, WordPress, and custom-built websites. Conducted technical SEO audits and indexing error correction, planned and wrote optimized content, and executed SXO strategies to increase click-through rates and conversion.

SEO Specialist at ADBOT Agency

January 1, 2024 - July 24, 2025

Led SEO for key accounts including NIVEA, TNT Sports, and Bplay. Responsible for technical analysis, content planning, keyword research, and monthly reporting. Coordinated multidisciplinary teams and increased organic visibility by over 45%.

Account Manager at Fuel Digital Agency

January 1, 2023 - July 24, 2025

Managed accounts across sectors such as real estate and hospitality including Interwin, Grupo Simpli, SimpliTEC, Instituto Nuevos Aires, Nuss Hotel Boutique, and Cachamai.

Digital Media Manager at B3 Hogar and Njambre

January 1, 2022 - July 24, 2025

Planned general communication, managed social media, implemented SEO strategies, and provided customer service. Coordinated projects and supported communication for social impact initiatives.

Teaching Assistant at Universidad del Desarrollo (UDD)

January 1, 2020 - July 24, 2025

Assisted in teaching and training communication students in courses including Media Planning, Results Evaluation, Introduction to Marketing, and Innovation and Seeds.