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Hi, I'm Irina, a results-driven marketing professional with a strong background in brand strategy, digital content, and data-driven marketing analytics. I enjoy translating consumer insights and market trends into marketing strategies that truly drive brand growth and engagement. Managing social media channels and leading cross-functional projects have been key parts of my experience, helping me deliver consistent results in fast-paced environments. My hands-on approach and collaborative mindset enable me to simplify complex challenges and execute promotional campaigns from concept to launch. I am passionate about continual learning and love exploring photography, psychology, and travel in my spare time.…Hi, I'm Irina, a results-driven marketing professional with a strong background in brand strategy, digital content, and data-driven marketing analytics. I enjoy translating consumer insights and market trends into marketing strategies that truly drive brand growth and engagement. Managing social media channels and leading cross-functional projects have been key parts of my experience, helping me deliver consistent results in fast-paced environments. My hands-on approach and collaborative mindset enable me to simplify complex challenges and execute promotional campaigns from concept to launch. I am passionate about continual learning and love exploring photography, psychology, and travel in my spare time.

Irina Logvinenko

Digital Marketer, Marketing Strategist, Brand Strategist, +2

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Hi, I'm Irina, a results-driven marketing professional with a strong background in brand strategy, digital content, and data-driven marketing analytics. I enjoy translating consumer insights and market trends into marketing strategies that truly drive brand growth and engagement. Managing social media channels and leading cross-functional projects have been key parts of my experience, helping me deliver consistent results in fast-paced environments. My hands-on approach and collaborative mindset enable me to simplify complex challenges and execute promotional campaigns from concept to launch. I am passionate about continual learning and love exploring photography, psychology, and travel in my spare time.…Hi, I'm Irina, a results-driven marketing professional with a strong background in brand strategy, digital content, and data-driven marketing analytics. I enjoy translating consumer insights and market trends into marketing strategies that truly drive brand growth and engagement. Managing social media channels and leading cross-functional projects have been key parts of my experience, helping me deliver consistent results in fast-paced environments. My hands-on approach and collaborative mindset enable me to simplify complex challenges and execute promotional campaigns from concept to launch. I am passionate about continual learning and love exploring photography, psychology, and travel in my spare time.

Available to hire

Hi, I’m Irina, a results-driven marketing professional with a strong background in brand strategy, digital content, and data-driven marketing analytics. I enjoy translating consumer insights and market trends into marketing strategies that truly drive brand growth and engagement. Managing social media channels and leading cross-functional projects have been key parts of my experience, helping me deliver consistent results in fast-paced environments.

My hands-on approach and collaborative mindset enable me to simplify complex challenges and execute promotional campaigns from concept to launch. I am passionate about continual learning and love exploring photography, psychology, and travel in my spare time.

Skills

Experience Level

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Russian

Fluent

English

Fluent

Dutch

Intermediate

Work Experience

Digital Marketing Specialist at Flexas.com

November 30, 2023 - July 24, 2025

Analyzed consumer behaviour and market trends to inform content strategy and support brand positioning efforts. Owned and executed multi-platform social media strategies, increasing engagement and brand visibility. Led cross-functional project teams, ensuring delivery of marketing campaigns and product launches. Created and managed monthly marketing calendars to coordinate campaign timing and content planning. Researched social media performance, identified strategic gaps, and pitched a new cross-platform content approach. Developed and executed the company’s email strategy map, defining audience flows and messaging sequences. Wrote and optimized SEO-driven content to improve organic traffic and brand visibility. Analyzed campaign and competitor data to support reporting and inform content adjustments. Collaborated with internal teams to ensure timely delivery of promotional materials and messaging alignment. Developed digital media strategies to drive brand awareness and positioning

Marketing Specialist at Photo Studio

August 31, 2019 - July 24, 2025

Managed end-to-end studio operations, optimizing scheduling, production flow, and client experience. Designed and maintained creative studio environments to enhance production quality. Coordinated photoshoots and on-site setups to ensure seamless execution and impactful visual outcomes. Led social media presence to showcase brand work, driving engagement and new client acquisition. Managed budgets and resources to ensure efficient allocation for equipment, staffing, and logistics. Managed end-to-end execution of exhibitions and related post-event materials.