AP

Anubhuti Purohit

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Hi, I'm Anubhuti Purohit, a passionate professional with extensive experience in marketing, product development, and content creation.

About

Hi, I’m Anubhuti Purohit, a passionate professional with extensive experience in marketing, product development, and content creation. I specialize in curating eco-friendly products and have successfully managed projects and marketing campaigns across diverse brands. I love blogging, traveling, and table tennis, which keeps me inspired and energized.

I thrive on creativity and collaboration, always striving to deliver exceptional customer experiences and innovative marketing strategies. With a background in contemporary marketing management and technology, I am excited to continue growing and making an impact in the digital and sustainable business space.

  • 14 years' experience
  • Joined July 2025

Languages

  • EnglishAdvanced
  • HindiAdvanced

Industry experience

  • Consumer Goods
  • Retail
  • Non-Profit Organization
  • Professional Services

More experts in Dubai, United Arab Emirates

Work experience· 6 roles

Self Employed, Business Owner · ZWOWMEOct 2021 – Present · 5 yrs 2 mos

Curating and creating collections of eco-friendly products for gift hampers. Developing unique eco-friendly gift hampers for various occasions and audiences. Managing inventory by tracking stock levels and suppliers to meet customer demands. Promoting products through social media, online platforms, and events. Providing exceptional customer service by responding promptly to inquiries and ensuring satisfaction.

Project Lead · UPFIELDMar 2021 – Jul 2025 · 4 yrs 5 mos

Actively involved in new product launches and handling the marketing budget. Overseeing digital brand activities on social media. Coordinating with PR agencies and influencers for launches and events. Reporting paid performance of brands on global calls. Managing projects and participating in brand activations and launch events.

Market Research Executive · SIXTHFACTOR CONSULTINGJan 2019 – Jul 2025 · 6 yrs 7 mos

Assisted in mapping the customer journey and installed a Neuromarketing lab using EEG, eye tracking, and GSR devices. Applied sensory marketing concepts to understand brand perception. Worked on UX testing pilot studies for mobile apps and classical marketing projects. Conducted focus group analysis and designed research guides and questionnaires. Supported social media strategy development.

Management Trainee · REDINGTONJun 2017 – Jul 2025 · 8 yrs 2 mos
Assistant Buyer · MIKYAJY, KOJNov 2016 – Jul 2025 · 8 yrs 9 mos
Intern · CERNJul 2012 – Jul 2025 · 13 yrs 1 mo

Education

Masters in Contemporary Marketing Management · S P Jain School of Global Management2014 – 2015
Bachelor of Technology · Mody Institute of Technology and Science2009 – 2013

Certifications and awards

Market Research and Consumer Behavior2030 – 2025
Introduction to Consumer Neuroscience and Neuromarketing2030 – 2025

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