Available to hire
Hi, I’m Anubhuti Purohit, a passionate professional with extensive experience in marketing, product development, and content creation. I specialize in curating eco-friendly products and have successfully managed projects and marketing campaigns across diverse brands. I love blogging, traveling, and table tennis, which keeps me inspired and energized.
I thrive on creativity and collaboration, always striving to deliver exceptional customer experiences and innovative marketing strategies. With a background in contemporary marketing management and technology, I am excited to continue growing and making an impact in the digital and sustainable business space.
Experience Level
Intermediate
Intermediate
Language
English
Advanced
Hindi
Advanced
Work Experience
Self Employed, Business Owner at ZWOWME
October 1, 2021 - PresentCurating and creating collections of eco-friendly products for gift hampers. Developing unique eco-friendly gift hampers for various occasions and audiences. Managing inventory by tracking stock levels and suppliers to meet customer demands. Promoting products through social media, online platforms, and events. Providing exceptional customer service by responding promptly to inquiries and ensuring satisfaction.
Project Lead at UPFIELD
March 31, 2021 - July 24, 2025Actively involved in new product launches and handling the marketing budget. Overseeing digital brand activities on social media. Coordinating with PR agencies and influencers for launches and events. Reporting paid performance of brands on global calls. Managing projects and participating in brand activations and launch events.
Market Research Executive at SIXTHFACTOR CONSULTING
January 31, 2019 - July 24, 2025Assisted in mapping the customer journey and installed a Neuromarketing lab using EEG, eye tracking, and GSR devices. Applied sensory marketing concepts to understand brand perception. Worked on UX testing pilot studies for mobile apps and classical marketing projects. Conducted focus group analysis and designed research guides and questionnaires. Supported social media strategy development.
Management Trainee at REDINGTON
June 30, 2017 - July 24, 2025Managed corporate client accounts, stock, and client relationships. Coordinated closely with the product team regarding order forecasts.
Assistant Buyer at MIKYAJY, KOJ
November 30, 2016 - July 24, 2025Conducted market visits to analyze competitors and consumer behavior in stores. Identified business gaps and suggested ideas for improvement. Participated in product placement mockups and trend research. Managed orders and supplier follow-ups.
Intern at CERN
July 31, 2012 - July 24, 2025Worked alongside multinational scientists and technicians to develop interpersonal skills. Facilitated setup of the Cosmic stand for the lab. Designed and tested a system for quality control of gas gaps shipped internationally.
Education
Masters in Contemporary Marketing Management at S P Jain School of Global Management
May 1, 2014 - September 30, 2015Bachelor of Technology at Mody Institute of Technology and Science
July 1, 2009 - June 30, 2013Qualifications
Market Research and Consumer Behavior
January 11, 2030 - July 24, 2025Introduction to Consumer Neuroscience and Neuromarketing
January 11, 2030 - July 24, 2025Industry Experience
Consumer Goods, Retail, Non-Profit Organization, Professional Services
Experience Level
Intermediate
Intermediate
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