Available to hire
I am a Digital Marketing Specialist with a strong focus on social media strategy, content creation, and audience engagement. With a knack for storytelling and a keen eye on trends, I aim to use my skills to contribute to global brand growth through impactful content and data-driven strategies. My experience includes planning and executing campaigns, analyzing performance metrics, and building online communities.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Advanced
Urdu
Fluent
Work Experience
Digital Marketing Intern at Liberty Books Pvt. Ltd.
February 29, 2024 - July 24, 2025Wrote and edited content for marketing posts, blog-style captions, and newsletters. Researched industry-related topics to assist in campaign ideas. Tracked campaign performance using Google Analytics and Meta Insights. Assisted in presenting content reports and suggestions to marketing managers. Designed conceptual graphics and video content with the team using Canva and CapCut. Collaborated with the team to maintain tone and visual identity.
Social Media Operator at Dubai Modeling Academy
April 30, 2025 - July 24, 2025Managed daily content scheduling and publishing across Instagram and TikTok. Drafted captions, visual ideas, and post formats based on brand guidelines. Engaged with followers and monitored comments and messages. Assisted in video editing for reels and UGC content using CapCut and VN. Collaborated with the team on brainstorming campaign ideas and trends.
Digital Marketing Specialist at Emirates Express Business Consultancy Service
July 1, 2025 - PresentManaging social media accounts including Instagram, Facebook, TikTok, YouTube, LinkedIn, and X. Creating and managing Google and Meta Ads campaigns. Preparing weekly calendar, scheduling, and publishing daily content on all social media platforms. Tracking and analysing social media content performance.
Digital Marketing Intern at Liberty Books Pvt. Ltd.
February 29, 2024 - July 27, 2025Wrote and edited content for marketing posts, blog-style captions, and newsletters. Researched industry-related topics to assist in campaign ideas. Tracked campaign performance using Google Analytics and Meta Insights. Assisted in presenting content reports and suggestions to marketing managers. Designed and conceptualized graphics and video content with the team using Canva and CapCut. Collaborated with the team to maintain tone and visual identity.
Social Media Operator at Dubai Modeling Academy
April 30, 2025 - July 27, 2025Managed daily content scheduling and publishing across Instagram and TikTok. Drafted captions, visual ideas, and post formats based on brand guidelines. Engaged with followers and monitored comments and messages. Assisted in video editing for reels and UGC content using CapCut and VN. Collaborated with the team on brainstorming campaign ideas and trends.
Digital Marketing Specialist at Emirates Express Business Consultancy Service
July 1, 2025 - PresentManaging social media accounts including Instagram, Facebook, TikTok, Youtube, LinkedIn, and X. Creating and Managing Google and Meta Ads Campaigns. Preparing Weekly Calendar, scheduling and publishing daily content on all social media platforms. Tracking and analysing social media content performance.
Digital Marketing Intern at Liberty Books Pvt. Ltd.
December 1, 2023 - February 1, 2024Assisted in planning and scheduling social media content, supported campaign execution across digital platforms, monitored engagement metrics, contributed to performance reports, and helped create visual and written content aligned with brand voice.
Social Media Operator at Dubai Modeling Academy
May 1, 2024 - June 1, 2025Managed daily social media operations, created and scheduled engaging content, monitored comments and messages for active community engagement, assisted in campaign execution and content planning, and tracked performance metrics for improvements.
Education
Bachelors of Business Administration at Karachi University Business School
January 1, 2020 - December 31, 2023Bachelors of Business Administration at Karachi University Business School
January 1, 2020 - December 31, 2023Bachelors of Business Administration in Marketing at Karachi University Business School
January 1, 2020 - January 1, 2023Qualifications
The Complete Digital Marketing Course
December 1, 2023 - April 30, 2024Diploma in Digital Marketing & E-Commerce
January 11, 2030 - July 24, 2025Fundamentals of Digital Marketing
January 11, 2030 - July 24, 2025The Complete Digital Marketing Course
December 1, 2023 - April 30, 2024Diploma in Digital Marketing & E-Commerce
December 1, 2023 - April 30, 2024Fundamentals of Digital Marketing
January 11, 2030 - July 27, 2025McKinsey Forward Learning Program
January 11, 2030 - April 27, 2026McKinsey Accelerate Academy
January 11, 2030 - April 27, 2026Max Business School - Masters in Digital Marketing Course
January 11, 2030 - April 27, 2026Diploma in Digital Marketing & E-Commerce
January 11, 2030 - April 27, 2026Center of Information Technology, Institute of Business Management - Google Digital Garage
January 1, 2020 - December 31, 2020Fundamentals of Digital Marketing
January 11, 2030 - April 27, 2026Udemy - Digital Marketing Course
January 11, 2030 - April 27, 2026Industry Experience
Media & Entertainment, Professional Services, Retail, Education, Software & Internet
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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