Hi, I'm Bobby Tane, a multidisciplinary creative specializing in design, video, and photography. I love blending my passion for rugby with creative storytelling, capturing the spirit of the game through sharp, culturally rooted content. Whether I'm coaching kids on the field or crafting engaging media for sports teams, my goal is to build community and inspire with every project I take on. With experience working across Europe and North America, I've collaborated with various national and club-level teams, produced standout social media campaigns, and facilitated unique workshops that combine Māori culture with rugby philosophy. I’m excited to continue growing, learning, and contributing to the rugby world and creative industries alike.…

Bobby Tane

Hi, I'm Bobby Tane, a multidisciplinary creative specializing in design, video, and photography. I love blending my passion for rugby with creative storytelling, capturing the spirit of the game through sharp, culturally rooted content. Whether I'm coaching kids on the field or crafting engaging media for sports teams, my goal is to build community and inspire with every project I take on. With experience working across Europe and North America, I've collaborated with various national and club-level teams, produced standout social media campaigns, and facilitated unique workshops that combine Māori culture with rugby philosophy. I’m excited to continue growing, learning, and contributing to the rugby world and creative industries alike.…

Available to hire

Hi, I’m Bobby Tane, a multidisciplinary creative specializing in design, video, and photography. I love blending my passion for rugby with creative storytelling, capturing the spirit of the game through sharp, culturally rooted content. Whether I’m coaching kids on the field or crafting engaging media for sports teams, my goal is to build community and inspire with every project I take on.

With experience working across Europe and North America, I’ve collaborated with various national and club-level teams, produced standout social media campaigns, and facilitated unique workshops that combine Māori culture with rugby philosophy. I’m excited to continue growing, learning, and contributing to the rugby world and creative industries alike.

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Language

English
Fluent
Italian
Beginner
Spanish; Castilian
Beginner
Dutch
Beginner

Work Experience

Co-Founder & Creative (Graphics, photography, videography, editing) at Thirdhalf - An Off Field Movement
January 1, 2025 - Present
Thirdhalf is a creative rugby brand aimed at building community and telling stories from the grassroots to the global stage. Since launching in January 2024, we've built a following by producing sharp, culturally rooted content that captures the energy of the game on and off the field. Responsibilities include hosting rugby camps, creating and editing content, designing merchandise, celebrating rugby milestones, and executing engaging content strategies.
Freelance Videographer, Graphic Designer, Social Media Management at BT7 Design
March 1, 2022 - Present
Worked with a range of national and club-level sports teams, as well as individual athletes including former All Blacks, Wallabies, and England rugby internationals. Responsibilities included photo editing and manipulation, creating and editing engaging video content for social media and brand campaigns. Clients included Rugby Netherlands, Black Label Supply, and Amsterdam 7s.
Graphic Designer at Haka Rugby Global
August 1, 2021 - Present
Shot and edited content to grow social media accounts to over 400K followers. Designed eye-catching graphics for both social media and print materials.
Coach at Haka Rugby Global
August 1, 2019 - Present
Coached rugby skills to kids aged 6 to 16. Led over 20 rugby camps across Europe with emphasis on development both on and off the field. Developed coaching philosophy focused on utilising Māori culture and rugby to help create future world leaders.
Haka Consultant - Corporate training and engagement at Authentic Haka
May 1, 2021 - Present
Facilitated Māori Haka workshops aimed at creating energetic starts to the day or establishing solid team building across the Netherlands, Belgium, and Spain.
Production Co-ordinator – Freelance at Flamingo Lily
December 31, 2024 - July 24, 2025
Contributed to planning and execution of high-profile events for global brands and renowned artists including YouTube, Google, Sony Music, Soho House, Premier League, Ed Sheeran, and Aitch. Supported set design and construction, managed on-site logistics and vehicle scheduling, and produced high-quality video content including showreels and event highlights.
Semi Professional Rugby Player at Jaén Rugby Club
April 30, 2019 - July 24, 2025
Semi professional rugby player based in Jaén, Spain.
Semi Professional Rugby Player at Enköping Rugby Club
April 30, 2015 - July 24, 2025
Semi professional rugby player based in Sweden.
Barista & Catering Assistant at Freshfields
April 30, 2017 - July 24, 2025
Provided barista and catering assistance services in London.
Semi Professional Rugby Player at RFC Haarlem
June 30, 2024 - July 24, 2025
Semi professional rugby player while also leading club's creative direction digitally. Rebranded visual identity, designed social content, drove content production including video and photo shoots, and planned media for key fixtures to boost visibility and engagement.
Social Media Manager & Graphic Designer at RFC Haarlem
June 30, 2024 - July 24, 2025
Led club's creative direction across digital platforms, designed all social content, produced and edited video/photo content, ran player photo shoots, and shaped club's digital voice.

Education

High School Diploma at St Bernards College, Wellington, New Zealand
January 1, 2004 - December 31, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Professional Services, Travel & Hospitality, Other
    paper Thirdhalf

    Thirdhalf is a creative rugby brand telling stories from the grassroots to the global stage. Since launching in January 2024, we’ve built a following by producing sharp, culturally rooted content that captures the energy of the game, on and off the field.

    We’re set to:

    Host a stepping camp with Japan’s Nara Hideaki, in collaboration with RugbySkillz
    Create, film, and edit content for upcoming Rugby Spirit camps in the Netherlands

    We’ve also:

    Completed a full content day + edits for Touch Rugby Netherlands
    Designed and produced merch drops for comp-winning teams
    Celebrated key rugby moments - like Fabian Holland becoming the first Dutch All Black
    Built and executed content strategies that drive real engagement across our platforms

    uniE621 Rugby Nederland - Game day posters
    Creating social media posters for game days for the women's and men's Dutch national team…
    uniE621 Ereklasse 2025 rugby champions
    Poster for Den Haag rugby team's win win the Ereklasse final this year…