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I am a creative analyst and entrepreneur with a passion for developing innovative marketing strategies that foster diversity, drive growth, and optimize brand presence. With a strong background in data analytics, brand management, and content development, I enjoy crafting custom strategies that enhance business outcomes and inspire progress. My entrepreneurial spirit combined with analytical skills allows me to effectively address client needs and deliver measurable results. I thrive in collaborative environments and am always eager to explore new technologies and trends to stay ahead in the digital marketing space.…I am a creative analyst and entrepreneur with a passion for developing innovative marketing strategies that foster diversity, drive growth, and optimize brand presence. With a strong background in data analytics, brand management, and content development, I enjoy crafting custom strategies that enhance business outcomes and inspire progress. My entrepreneurial spirit combined with analytical skills allows me to effectively address client needs and deliver measurable results. I thrive in collaborative environments and am always eager to explore new technologies and trends to stay ahead in the digital marketing space.

John Payne

Digital Marketer, Content Creator, Marketing Strategist, +2

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I am a creative analyst and entrepreneur with a passion for developing innovative marketing strategies that foster diversity, drive growth, and optimize brand presence. With a strong background in data analytics, brand management, and content development, I enjoy crafting custom strategies that enhance business outcomes and inspire progress. My entrepreneurial spirit combined with analytical skills allows me to effectively address client needs and deliver measurable results. I thrive in collaborative environments and am always eager to explore new technologies and trends to stay ahead in the digital marketing space.…I am a creative analyst and entrepreneur with a passion for developing innovative marketing strategies that foster diversity, drive growth, and optimize brand presence. With a strong background in data analytics, brand management, and content development, I enjoy crafting custom strategies that enhance business outcomes and inspire progress. My entrepreneurial spirit combined with analytical skills allows me to effectively address client needs and deliver measurable results. I thrive in collaborative environments and am always eager to explore new technologies and trends to stay ahead in the digital marketing space.

Available to hire

I am a creative analyst and entrepreneur with a passion for developing innovative marketing strategies that foster diversity, drive growth, and optimize brand presence. With a strong background in data analytics, brand management, and content development, I enjoy crafting custom strategies that enhance business outcomes and inspire progress.

My entrepreneurial spirit combined with analytical skills allows me to effectively address client needs and deliver measurable results. I thrive in collaborative environments and am always eager to explore new technologies and trends to stay ahead in the digital marketing space.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Marketing Associate Content and Social at Twin Star Home-Boca Raton, FL

October 1, 2024 - Present

Created engaging and visually appealing social media content across platforms such as Facebook, Instagram, Twitter, and LinkedIn. Developed a consistent brand voice and tone to maintain brand identity. Implemented strategic content planning resulting in a 210% increase in core KPI metrics on Pinterest. Researched industry trends and competitor strategies to stay updated with social media best practices. Collaborated with cross-functional teams to create compelling visual assets including graphics, videos, and GIFs. Managed social media editorial calendar and monitored performance metrics using Google Analytics and Hootsuite. Utilized A/B testing strategies to optimize engagement and created user-generated content campaigns. Conducted competitor audits and analyzed customer feedback and market data to recommend strategy improvements. Developed video content concepts and maintained a consistent posting schedule while supporting sales teams with targeted marketing materials and tools.

Freelance Content Creator & Marketing Data Analyst at Properly Digital Design

January 1, 2020 - Present

Founded and led Properly LLC, providing creative services including analytics, graphic design, and website development for small to mid-size businesses. Developed e-commerce websites using Shopify and Woo Commerce and grew businesses through influencer marketing strategies. Enhanced brands via community engagement on social media, Google, and Bing. Created data-driven content using data visualization for email and social campaigns. Executed comprehensive marketing strategies to boost brand awareness, customer acquisition, and generate leads. Analyzed market trends and competition to adjust strategies and implemented digital marketing campaigns across multiple channels including SEO/SEM, social media, and email marketing. Managed relationships with external vendors and partnered with influencers to increase brand visibility. Conducted customer surveys for feedback and managed the company's online presence with consistent messaging.

Social Media Data Analyst at Havas-Atlanta, GA

December 31, 2022 - July 24, 2025

Led social media data analysis for major brands Smartwater and Vitaminwater, improving ad performance through advanced data visualization and social listening. Developed and implemented social listening practices to engage audiences using emotional intelligence data, including a 'wholesomeness' formula for community giving initiatives. Created social media strategies based on market and competitor research. Monitored social media channels for brand mentions and customer engagement, utilizing tools like Google Analytics. Collaborated with marketing, design, and sales teams to align social efforts with business goals. Provided regular KPI reports and identified influencers to amplify brand messaging through partnerships and sponsored content.

Marketing Data Analyst at Digitas-Atlanta, GA

December 31, 2020 - July 24, 2025

Served as digital marketing lead for Samsung home appliances and Under Armour. Conducted in-depth market research identifying audience, competitors, and trends. Developed digital marketing strategies to increase brand visibility and engagement. Utilized Google Analytics to track website traffic and conversions. Delivered detailed campaign performance reports covering impressions, clicks, and ROI. Performed SEO keyword research and optimized website content. Collaborated with cross-functional teams ensuring cohesive brand messaging across digital channels. Applied data-driven decisions using KPIs like CPA and ROAS. Worked with external agencies and optimized organic traffic through SEO best practices.

Assistant Media Buyer at Carat-Atlanta, GA

December 31, 2019 - July 24, 2025

Assisted senior media buyers in planning and executing media campaigns across TV, radio, print, and digital outlets. Negotiated pricing and secured cost-effective advertising placements to maximize client ROI. Analyzed advertising data metrics to optimize campaigns. Managed multiple campaign budgets ensuring funds adherence. Maintained vendor relationships and negotiated favorable terms for future partnerships. Supported media plan development through competitive analysis and market trend identification.

Marketing Associate Content and Social at Twin Star Home-Boca Raton, FL

October 1, 2024 - Present

Created engaging social media content for platforms such as Facebook, Instagram, Twitter, and LinkedIn. Developed consistent brand voice and tone. Achieved a 210% increase in core KPI metrics on Pinterest through strategic content. Researched industry trends and collaborated with cross-functional teams to produce high-quality visual assets. Managed editorial calendars and monitored performance using analytics tools to optimize posts and increase engagement. Executed user-generated content campaigns and competitor audits. Developed creative concepts and worked closely with production teams for video content. Oversaw community management to enhance brand awareness and supported sales teams with targeted marketing materials. Conducted regular market research and optimized SEO strategies, increasing organic traffic and search rankings.

Freelance Content Creator & Marketing Data Analyst at Properly Digital Design

January 1, 2020 - Present

Founded and led Properly LLC, providing creative services including data analytics, graphic design, and website development for small to mid-size businesses. Developed e-commerce websites on Shopify and WooCommerce with influencer marketing strategies. Strengthened branding through community engagement on social media and search engines. Created data-driven visual content to optimize email and social media campaigns. Executed multi-channel digital marketing strategies encompassing social media, email, SEO/SEM, and content marketing. Analyzed market trends and managed relationships with vendors and influencers to enhance brand awareness. Conducted customer feedback analysis and maintained consistent online presence management across various platforms.

Social Media Data Analyst at Havas-Atlanta, GA

December 31, 2022 - July 24, 2025

Led social media data analysis for major brands like Smartwater and Vitaminwater. Developed social listening practices and emotional intelligence data initiatives. Created comprehensive strategies based on market and competitor research. Monitored channels to proactively engage customers. Utilized analytics tools to optimize campaigns and reported on key performance indicators. Collaborated with marketing, design, and sales teams, and identified influencers for brand amplification.

Marketing Data Analyst at Digitas-Atlanta, GA

December 31, 2020 - July 24, 2025

Digital marketing lead for Samsung home appliances and Under Armour. Conducted market research and developed digital marketing strategies to increase brand visibility. Used Google Analytics to track traffic and conversions. Created reports on campaign performance and SEO-optimized web content. Collaborated with internal teams and external agencies to execute campaigns within budget. Increased organic traffic and ensured compliance with industry standards.

Assistant Media Buyer at Carat-Atlanta, GA

December 31, 2019 - July 24, 2025

Assisted senior media buyers in planning and executing media campaigns across TV, radio, print, and digital. Negotiated cost-effective advertising placements to maximize ROI. Analyzed advertising platform data to optimize campaigns. Managed multiple campaign budgets and maintained vendor relationships.