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Hi, I'm Taila Crivari, a seasoned SEO and digital marketing professional based in São Paulo, Brazil. With over a decade of experience leading SEO initiatives and marketing campaigns for global companies like JoVE, Oracle, Amazon, and Expedia, I specialize in driving organic growth, optimizing content, and leveraging AI in SEO strategies. I am passionate about creating impactful strategies that enhance brand visibility and customer engagement. I thrive in dynamic environments and enjoy collaborating with diverse teams to achieve outstanding results. Currently, I'm expanding my expertise with an MBA in Artificial Intelligence, eager to integrate cutting-edge technology with marketing innovation. Let's connect and explore ways to drive your business growth together!…Hi, I'm Taila Crivari, a seasoned SEO and digital marketing professional based in São Paulo, Brazil. With over a decade of experience leading SEO initiatives and marketing campaigns for global companies like JoVE, Oracle, Amazon, and Expedia, I specialize in driving organic growth, optimizing content, and leveraging AI in SEO strategies. I am passionate about creating impactful strategies that enhance brand visibility and customer engagement. I thrive in dynamic environments and enjoy collaborating with diverse teams to achieve outstanding results. Currently, I'm expanding my expertise with an MBA in Artificial Intelligence, eager to integrate cutting-edge technology with marketing innovation. Let's connect and explore ways to drive your business growth together!

Taila Crivari

SEO Expert, Digital Marketer, Content Strategist, +3

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Hi, I'm Taila Crivari, a seasoned SEO and digital marketing professional based in São Paulo, Brazil. With over a decade of experience leading SEO initiatives and marketing campaigns for global companies like JoVE, Oracle, Amazon, and Expedia, I specialize in driving organic growth, optimizing content, and leveraging AI in SEO strategies. I am passionate about creating impactful strategies that enhance brand visibility and customer engagement. I thrive in dynamic environments and enjoy collaborating with diverse teams to achieve outstanding results. Currently, I'm expanding my expertise with an MBA in Artificial Intelligence, eager to integrate cutting-edge technology with marketing innovation. Let's connect and explore ways to drive your business growth together!…Hi, I'm Taila Crivari, a seasoned SEO and digital marketing professional based in São Paulo, Brazil. With over a decade of experience leading SEO initiatives and marketing campaigns for global companies like JoVE, Oracle, Amazon, and Expedia, I specialize in driving organic growth, optimizing content, and leveraging AI in SEO strategies. I am passionate about creating impactful strategies that enhance brand visibility and customer engagement. I thrive in dynamic environments and enjoy collaborating with diverse teams to achieve outstanding results. Currently, I'm expanding my expertise with an MBA in Artificial Intelligence, eager to integrate cutting-edge technology with marketing innovation. Let's connect and explore ways to drive your business growth together!

Available to hire

Hi, I’m Taila Crivari, a seasoned SEO and digital marketing professional based in São Paulo, Brazil. With over a decade of experience leading SEO initiatives and marketing campaigns for global companies like JoVE, Oracle, Amazon, and Expedia, I specialize in driving organic growth, optimizing content, and leveraging AI in SEO strategies. I am passionate about creating impactful strategies that enhance brand visibility and customer engagement.

I thrive in dynamic environments and enjoy collaborating with diverse teams to achieve outstanding results. Currently, I’m expanding my expertise with an MBA in Artificial Intelligence, eager to integrate cutting-edge technology with marketing innovation. Let’s connect and explore ways to drive your business growth together!

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Advanced

Spanish; Castilian

Advanced

Work Experience

Senior Product Seo Manager - Global at JoVE

April 1, 2024 - Present

Developed JoVE’s 30/60/90-day SEO plan separating technical and content tracks to drive organic growth through audits, keyword strategy, competitor gap analysis and automation. Created content pilot optimizations increasing impressions by +446% and clicks by +1410% in 3 weeks across 14 languages. Created AI prompts to enhance ALT text, content clusters, internal linking, and meta tags. Launched JoVE.com’s blog using Hubspot, reaching +130K organic visits in 90 days. Ran technical SEO audits and supported WordPress migration with re-indexing 4M+ non-English pages. Built SEO Product templates launching redesigns for education and research page elements. Coordinated weekly stakeholder meetings for SEO forecasting and roadmap updates.

Senior Product Seo Manager - Global at JoVE

April 1, 2024 - Present

Developed JoVE’s 30/60/90-day SEO plan focusing on technical and content tracks, driving organic growth through audits, keyword strategy, competitor analysis, and automation. Created content pilots that boosted impressions by 446% and clicks by 1410% in weeks across 14 languages. Enhanced content with AI prompts, launched JoVE.com's blog attracting 130K organic visits in 90 days, and conducted technical SEO audits while supporting a WordPress migration. Built SEO product templates with semantic SEO modules and maintained stakeholder alignment on forecasts and algorithm updates using tools like Ahrefs, SEMrush, and Open AI.

Senior Marketing Manager for Oracle Cloud Applications – LATAM at Oracle

May 31, 2023 - July 24, 2025

Achieved +65% FY23 growth for Oracle Cloud Apps sales through diverse channels and industries. Managed Demand Generation team leveraging marketing campaigns with SEO Content, Email, SEM, LinkedIn Ads, and Meta. Led content SEO growth achieving +89% increase in visits and improved keyword rankings. Led global SEO meetings and set up tools across countries. Developed and executed paid media strategies across industries with significant ROI. Managed Oracle’s Customer Journey Team overseeing SEO/paid briefs, full-funnel optimization, event-driven lead generation, and performance analysis using martech tools.

Senior Marketing Manager for Oracle Cloud Applications – LATAM at Oracle

May 31, 2023 - July 24, 2025

Achieved over 65% sales growth for Oracle Cloud Apps FY23 by managing demand generation teams and marketing campaigns across organic and paid channels. Increased SEO content visits by 89%, improved keyword rankings, and led global SEO efforts across countries. Executed paid media strategies with significant investments across various platforms, focusing on performance and lead acquisition with a ROI of +3.89. Managed full funnel customer journey including SEO, paid briefs, lead forms, nurture sequences, A/B testing, event lead gen, and martech performance analysis using tools such as Eloqua, GA, and Tableau.

Marketing Manager for SEO, Email Marketing and Social Media Channels - LATAM at Amazon

June 30, 2021 - July 24, 2025

Increased SEO traffic by 70% in 3 months through meta title and description optimization. Created the first SEO Brazil Plan improving keyword performance through squads and agencies, optimizing 8k+ landing pages and increasing visits by 161% YoY. Expanded CRM contacts from 3M to 15M between 2019 and 2022. Led email marketing strategies with 50+ emails weekly reaching 15M customers per blast. Achieved 140% YoY growth in Peak Season revenue via social media and influencer campaigns. Provided SEO guides for marketplaces and AWS startups to drive organic growth.

Marketing Manager for SEO, Email Marketing and Social Media Channels - LATAM at Amazon

June 30, 2021 - July 24, 2025

Increased SEO traffic by 70% in 3 months by optimizing metadata and eliminating duplicates using Botify. Created the first SEO Brazil Plan to improve non-branded keyword performance across squads and agencies, optimizing over 8,000 landing pages with 161% visit increase year-over-year. Successfully grew CRM email contacts from 3M to 15M. Led email marketing strategies launching over 50 emails weekly, reaching 15M on major events. Managed social media tactics attaining 140% YoY revenue growth during peak seasons. Provided SEO guidance to marketplaces and startups while participating in global KPI and budget meetings.

Global SEO Specialist at Expedia Inc (Hotels.com)

April 30, 2019 - July 24, 2025

Launched Hoteis.com Blog reaching 1M visits in one year with regular posting. Led global SEO strategies managing 14 teams across APAC, EMEA, NA, LATAM. Managed link building alongside PR and social media teams achieving a high domain authority. Created top 100 travel guides in Portuguese and Spanish. Conducted multiple SEO audits and managed technical website migrations and translations across 17 countries. Developed dashboards differentiating branded vs. non-branded traffic.

Global SEO Specialist at Expedia Inc (Hotels.com)

April 30, 2019 - July 24, 2025

Launched Hoteis.com blog achieving 1M visits in a year, leading global SEO agency teams in multiple regions. Managed link building and PR strategies achieving domain authority score between 50-70 with 30 backlinks monthly. Created top 100 travel guides in Portuguese and Spanish. Conducted extensive SEO audits using multiple tools and led major site migrations and domain acquisitions. Worked closely on site architecture, sitemaps, robots.txt, and technical SEO improvements while developing traffic dashboards for branded and non-branded searches.