I am an ambitious and detail-oriented SEO & Content Manager with a strong track record of delivering top performances. I specialize in growth marketing, including keyword and market research, SEO content development, and coordinating marketing content. I thrive in data analysis and enjoy working with cross-functional teams to meet tight deadlines and challenging mandates. My personal qualities include being rigorous, positive, a good problem solver, autonomous, persistent, adaptable, and driven. Over the years, I've consistently driven growth in traffic and conversion through organic and paid search strategies. I have experience managing agencies, creating insightful dashboards, and innovating with AI tools to improve campaign efficiencies. I am passionate about enhancing site visibility and performance to drive business success.

Chetan C

I am an ambitious and detail-oriented SEO & Content Manager with a strong track record of delivering top performances. I specialize in growth marketing, including keyword and market research, SEO content development, and coordinating marketing content. I thrive in data analysis and enjoy working with cross-functional teams to meet tight deadlines and challenging mandates. My personal qualities include being rigorous, positive, a good problem solver, autonomous, persistent, adaptable, and driven. Over the years, I've consistently driven growth in traffic and conversion through organic and paid search strategies. I have experience managing agencies, creating insightful dashboards, and innovating with AI tools to improve campaign efficiencies. I am passionate about enhancing site visibility and performance to drive business success.

Available to hire

I am an ambitious and detail-oriented SEO & Content Manager with a strong track record of delivering top performances. I specialize in growth marketing, including keyword and market research, SEO content development, and coordinating marketing content. I thrive in data analysis and enjoy working with cross-functional teams to meet tight deadlines and challenging mandates. My personal qualities include being rigorous, positive, a good problem solver, autonomous, persistent, adaptable, and driven.

Over the years, I’ve consistently driven growth in traffic and conversion through organic and paid search strategies. I have experience managing agencies, creating insightful dashboards, and innovating with AI tools to improve campaign efficiencies. I am passionate about enhancing site visibility and performance to drive business success.

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Work Experience

Senior Marketing Manager (Search) at TurboTax (Intuit), Canada
January 1, 2023 - Present
Driving growth in traffic and conversion through strategic organic and paid search collaborations with content, product, data, and design teams. Managed agencies to ensure deliverables across reporting, research, and campaign implementations. Created dashboards for insights, driving data-driven projects leading to significant revenue growth. Led technical site upgrades boosting AI referral traffic and executed CMS migration with minimal traffic loss. Integrated organic and paid search to optimize spend and adopted AI tools to enhance cross-functional efficiencies and timelines.
Senior Marketing Manager (Search) at TurboTax (Intuit), Canada
January 1, 2023 - Present
Driving growth in traffic and conversion through concerted efforts with organic and paid search strategies in collaboration with content, product, data, and design teams, resulting in an incremental business KPI of 65+% in 3 tax seasons. Managing agencies for deliverables across reporting and campaign tactics, creating performance dashboards, driving data-driven projects for SERP visibility, increasing AI referral traffic by 100x+, collaborating on CMS migration with minimal traffic loss, integrating Organic and Paid search to increase spending efficiency, and innovating with AI tools to improve efficiencies and delivery.
Sr. SEO Analyst at Angi Inc., Remote, Canada
December 31, 2022 - July 24, 2025
Collaborated with content, product analytics, and product managers to disseminate data trends across multiple brands. Managed data analytics and content development schedules for three brands across 100+ verticals. Developed dashboards providing key insights, ran audit reports for testing pages, and created standardized management reports with OKR tracking. Led Keyword Demand Universe project identifying large keyword gaps to target for gains.
Sr. SEO Analyst at Angi Inc., Remote, Canada
December 31, 2022 - July 24, 2025
Collaborated with content and product analytics and product managers to disseminate data and trends across multiple brands. Managed data analytics and content development schedules for 3 brands across 100+ verticals. Developed dashboards providing key insights to content creators and product managers. Ran audit reports to arrest ranking slides, created standardized management reports, and led the Keyword Demand Universe project targeting over 450k keyword gaps versus competitors.
Sr. SEO Specialist at Shopify Inc., Toronto, Canada
May 31, 2022 - July 24, 2025
Worked with content teams, developers, and product managers to create effective SEO strategies while sustaining top 3 SERP rankings for multiple keywords. Managed off-page SEO agencies and budgets, designed new keyword strategies leading to content creation and updates boosting CTR and impressions by 25%. Managed freelance content production increasing traffic by 300%. Conducted large-scale keyword reviews and competitor analysis, performed regular audits, and led SEO forecasting and opportunity sizing tools. Collaborated with marketing data teams to improve data-driven decision making.
Sr. SEO Specialist at Shopify Inc., Toronto, Canada
May 1, 2022 - July 24, 2025
Worked with content teams, developers, and product managers to create SEO strategies sustaining top SERP rankings. Managed off-page SEO agencies, developed keyword strategies, and managed freelancers producing extensive content increasing site traffic substantially. Conducted keyword reviews, audits, and A/B tests leading to improved user acquisition. Spearheaded SEO forecasting and developed tools to validate project efforts. Collaborated closely with marketing data to identify opportunities and enable data-driven decisions.
Senior Financial Analyst at Honeywell Technology Solutions, Bengaluru India
February 28, 2018 - July 24, 2025
Identified revenue streams and created analytical dashboards to assist sales decision making. Led automation projects reducing headcount and delivered dashboards with alert management data. Promoted data-driven decision-making through use of tools like Tableau, Alteryx, and Excel.
Senior Financial Analyst at Honeywell Technology Solutions, Bengaluru India
February 28, 2018 - July 24, 2025
Worked closely with business units identifying revenue streams and creating dashboards to assist sales decision making. Led automation projects saving over 2 head counts. Delivered dashboards with alert management data and drove data-informed decisions using Tableau, Alteryx, and Excel.
Associate Compliance Officer at Goldman Sachs India Services Private Limited, Bengaluru India
February 28, 2017 - July 24, 2025
Performed alert reviews to identify suspicious activity and comply with policies and regulations. Collected and analyzed transaction and investigative data to identify issues and develop controls. Conducted testing for quality alert analysis, participated in goal and strategy execution, and collaborated on forensic projects. Managed post-trade surveillance and documented data for timely dispositions.
Associate Compliance Officer at Goldman Sachs India Services Private Limited, Bengaluru India
February 28, 2017 - July 24, 2025
Performed alert reviews of transactions to identify suspicious activities and supported policies and law enforcement efforts. Collected and analyzed alert and transactional data, collaborated on ad-hoc forensic projects, conducted testing to ensure systems accuracy, performed post trade surveillance, and documented all related data in a timely manner.

Education

MBA at University of Technology Sydney, Australia
January 1, 2009 - December 31, 2011
B.Sc at Bangalore University, India
January 1, 2004 - December 31, 2007
MBA at University of Technology Sydney, Australia
January 1, 2009 - December 31, 2011
B.Sc at Bangalore University, India
January 1, 2004 - December 31, 2007

Qualifications

Add your qualifications or awards here.

Industry Experience

Software & Internet, Financial Services, Professional Services, Retail, Media & Entertainment