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Hi, I'm Umit Arslan, a detail-oriented and proactive digital marketing professional with over 3 years of experience in SEO strategy, content management, and web analytics. I enjoy helping businesses improve their online visibility and customer engagement through data-driven SEO strategies. With a background that includes a Business and Marketing diploma and an MBA, I bring a strong mix of academic knowledge and hands-on expertise to my work. I am proficient in key tools like Ahrefs, SEMrush, Google Analytics, and content management systems such as WordPress and Wix, which enable me to optimize web content effectively. I’m also fluent in English, French, and Turkish, and I enjoy collaborating with cross-functional teams to drive successful marketing campaigns that help brands grow.…Hi, I'm Umit Arslan, a detail-oriented and proactive digital marketing professional with over 3 years of experience in SEO strategy, content management, and web analytics. I enjoy helping businesses improve their online visibility and customer engagement through data-driven SEO strategies. With a background that includes a Business and Marketing diploma and an MBA, I bring a strong mix of academic knowledge and hands-on expertise to my work. I am proficient in key tools like Ahrefs, SEMrush, Google Analytics, and content management systems such as WordPress and Wix, which enable me to optimize web content effectively. I’m also fluent in English, French, and Turkish, and I enjoy collaborating with cross-functional teams to drive successful marketing campaigns that help brands grow.

UMIT ARSLAN

SEO Expert, Digital Marketer, Marketing Strategist, +2

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Hi, I'm Umit Arslan, a detail-oriented and proactive digital marketing professional with over 3 years of experience in SEO strategy, content management, and web analytics. I enjoy helping businesses improve their online visibility and customer engagement through data-driven SEO strategies. With a background that includes a Business and Marketing diploma and an MBA, I bring a strong mix of academic knowledge and hands-on expertise to my work. I am proficient in key tools like Ahrefs, SEMrush, Google Analytics, and content management systems such as WordPress and Wix, which enable me to optimize web content effectively. I’m also fluent in English, French, and Turkish, and I enjoy collaborating with cross-functional teams to drive successful marketing campaigns that help brands grow.…Hi, I'm Umit Arslan, a detail-oriented and proactive digital marketing professional with over 3 years of experience in SEO strategy, content management, and web analytics. I enjoy helping businesses improve their online visibility and customer engagement through data-driven SEO strategies. With a background that includes a Business and Marketing diploma and an MBA, I bring a strong mix of academic knowledge and hands-on expertise to my work. I am proficient in key tools like Ahrefs, SEMrush, Google Analytics, and content management systems such as WordPress and Wix, which enable me to optimize web content effectively. I’m also fluent in English, French, and Turkish, and I enjoy collaborating with cross-functional teams to drive successful marketing campaigns that help brands grow.

Available to hire

Hi, I’m Umit Arslan, a detail-oriented and proactive digital marketing professional with over 3 years of experience in SEO strategy, content management, and web analytics. I enjoy helping businesses improve their online visibility and customer engagement through data-driven SEO strategies. With a background that includes a Business and Marketing diploma and an MBA, I bring a strong mix of academic knowledge and hands-on expertise to my work.

I am proficient in key tools like Ahrefs, SEMrush, Google Analytics, and content management systems such as WordPress and Wix, which enable me to optimize web content effectively. I’m also fluent in English, French, and Turkish, and I enjoy collaborating with cross-functional teams to drive successful marketing campaigns that help brands grow.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

French

Advanced

Turkish

Fluent

Work Experience

SEO Strategist at Postmedia Network Canada Corp.

November 1, 2022 - Present

Supported the execution of integrated digital marketing strategies by optimizing web content for SEO and improving organic traffic and visibility across client websites. Coordinated with internal teams and external clients to ensure accurate, consistent, and timely content delivery aligned with campaign goals. Conducted detailed keyword research, technical SEO audits, and competitive analysis, utilizing tools like Google Analytics, Google Search Console, Google Ads Keyword Planner, Looker Studio, Ahrefs, Semrush, Sitebulb, Surfer SEO, SE Ranking, BrightLocal and Screaming Frog to drive strategic decisions and optimize client campaigns. Performed regular analysis of web analytics data to understand search intent and user engagement, making data-driven recommendations. Collaborated with developers and designers to implement user-friendly and accessible digital content. Managed SEO workflows using project management tools, ensuring timely task execution and effective collaboration. Report