Available to hire
I’m Casey B. Rubin, a creative and strategic social media marketer based in New York. I specialize in turning audiences into loyal communities through storytelling, influencer partnerships, and data-driven strategy.\n\nI partner with teams to boost engagement and revenue, manage day-to-day retail operations to uphold brand standards, and build holistic campaigns across platforms.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Social Media Manager at Dylan James Jewelry
December 31, 2025 - September 18, 2025Boosted online sales by 40% through digital marketing campaigns and TikToks, optimizing product listings and implementing data-driven strategies, while organizing events that increased foot traffic by over 35%. All efforts ensured social media content remained aligned with brand messaging.
Associate at Chelsea Piers Fitness
December 31, 2025 - September 18, 2025Led proactive inbound and outbound outreach efforts, utilizing targeted follow-ups, to drive engagement and expand the customer base, contributing to overall revenue growth. Consistently surpassed monthly sales goals by 125% by building strong relationships, understanding client needs, and delivering personalized solutions. Achieved and maintained the highest tour conversion rate by crafting engaging and informative tours that highlighted corporate offerings to prospective members.
Social Media Manager at Dylan James Jewelry
December 31, 2025 - July 24, 2025Boosted online sales by 40% through digital marketing campaigns and Tik Toks, optimizing product listings and implementing data-driven strategies, while organizing events that increased foot traffic by 35%. Ensured social media content remained aligned with brand messaging. Managed a dynamic social media calendar to drive engagement across multiple platforms, improving visibility by 20% through SEO-focused content strategies. Developed creative storytelling campaigns, staying on top of social media trends to identify on-brand opportunities for deeper audience connection and loyalty. Created visually compelling graphics and video content using various design platforms, enhancing brand presence and engagement.
Social Media Manager at Dylan James Jewelry
January 1, 2025 - September 18, 2025Boosted online sales by 40% through digital marketing campaigns and TikTok content; organized events increasing foot traffic by 35%; ensured brand messaging remained cohesive across channels.
Assistant at Chelsea Piers Fitness
January 1, 2025 - September 18, 2025Led proactive in-bound and out-bound outreach efforts, using targeted follow-ups to drive engagement and expand the customer base; contributed to overall revenue growth.
Assistant at Equinox
January 1, 2025 - PresentSupported store operations and management workflows in a high-performance luxury gym environment; delivered premium customer service and maintained a white-glove atmosphere by collaborating with management and teammates.
Associate at Equinox
January 1, 2025 - PresentCollaborated with management and team members to improve workflows, increase member satisfaction, and maintain a white-glove atmosphere. Delivered premium customer service in a high-performance, luxury fitness environment, consistently upholding corporate brand standards. Supported day-to-day retail operations, including merchandising, inventory management, and POS transactions for exclusive product lines.
Social Media Manager at Dylan James Jewelry
January 1, 2025 - July 24, 2025Boosted online sales by 40% through digital marketing campaigns and Tik Toks, optimizing product listings and implementing data-driven strategies, while organizing events that increased foot traffic by 35%. Ensured social media content remained aligned with brand messaging. Managed a dynamic social media calendar to drive engagement across multiple platforms, improving visibility by 20% through SEO-focused content strategies. Developed creative storytelling campaigns, staying on top of social media trends to identify on-brand opportunities for deeper audience connection and loyalty. Created visually compelling graphics and video content using various design platforms, enhancing brand presence and engagement.
Remote Brand Partnership Coordinator at Front Runner Sports
December 31, 2024 - September 18, 2025Created and managed daily content across Instagram and TikTok, driving a 30% boost in brand engagement for celebrity and sports entertainers and NHL/NFL athletes. Closed one of the company’s highest-value deals with Homage, contributing to 20% revenue growth within partnership activations. Led campaign execution by contributing strategic insights during key meetings, resulting in improved alignment between partnership goals and brand representation. Secured over 15 partnerships through targeted email outreach, leveraging emerging trends and social conversations to craft compelling proposals that resonated with brands and influencers.
Brand Partnership Coordinator at Front Runner Sports
December 31, 2024 - July 24, 2025Created and managed daily content across Instagram and Tik Tok, driving a 30% boost in brand engagement for celebrity and sports entertainers and NHL/NFL athletes. Closed one of the company's highest value deals with Homage, contributing to a 20% revenue growth in partnership activations during the quarter. Led campaign execution by contributing strategic insights during key meetings resulting in improved alignment between partnership goals and brand representation. Secured over 15 partnerships through targeted email outreach, leveraging emerging trends and social conversations to craft compelling proposals that resonated with brands and influencers.
Brand Partnership Coordinator at Front Runner Sports
December 31, 2024 - July 24, 2025Created and managed daily content across Instagram and Tik Tok, driving a 30% boost in brand engagement for celebrity and sports entertainers and NHL/NFL athletes. Closed one of the company’s highest value deals with Homage, contributing to a 20% revenue growth in partnership activations during the quarter. Led campaign execution by contributing strategic insights during key meetings, resulting in improved alignment between partnership goals and brand representation. Secured over 15 partnerships through targeted email outreach, leveraging emerging trends and social conversations to craft compelling proposals that resonated with brands and influencers.
Brand Partnership Coordinator at Front Runner Sports
January 1, 2024 - September 18, 2025Created daily content across Instagram and TikTok; drove a 30% boost in brand engagement; closed a high-value deal with Homage; contributed to a 20% revenue growth; provided strategic insights at key meetings to align partnerships with brand goals.
Remote Founder and Social Media Manager at Casey (Retail Company)
January 1, 2024 - PresentEstablished and grew the brand's Instagram presence; created and executed a strategic social media plan, boosting engagement by 40% through TikTok; managed a comprehensive content calendar; achieved 25% follower growth; tracked performance metrics to refine reach by 30% and align with audience behavior; drove 19% increase in visibility.
Founder and Social Media Manager at Capsey
January 1, 2024 - PresentEstablished and grew the brand’s Instagram presence, managing daily content creation and maintaining cohesive branding across all posts. Created and executed a strategic social media plan, boosting engagement by 40% through Tik Tok. Managed a comprehensive content calendar, driving a 25% increase in follower engagement by incorporating trending topics and consistent, on-brand messaging. Tracked and analyzed performance metrics, refining strategies to achieve a 30% improvement in reach and align with our audience behavior. Identified and executed opportunities to expand brand awareness, leveraging emerging trends and social media best practices to drive a 19% increase in visibility.
Founder and Social Media Manager at Capsey (Retail Company)
January 1, 2024 - PresentEstablished and grew the brand’s Instagram presence, managing daily content creation and maintaining cohesive branding across all posts. Created and executed a strategic social media plan, boosting engagement by 40% through Tik Tok. Managed a comprehensive content calendar, driving a 25% increase in follower engagement by incorporating trending topics and consistent, on-brand messaging. Tracked and analyzed performance metrics, refining strategies to achieve a 30% improvement in reach and align with audience behavior. Identified and executed opportunities to expand brand awareness by leveraging emerging trends and social media best practices to drive a 19% increase in visibility.
Volunteer at Sight School, Boston University
December 31, 2023 - September 18, 2025Participated in a fundraiser on the Boston University campus to raise awareness and funds for people who are blind or visually impaired, while volunteering at the Service for Sight School to paint their facility and improve the environment for students.
Social Media Associate at Boston University Athletics
December 31, 2023 - September 18, 2025Created dynamic, event-focused social media campaigns for key sporting events like hockey, using eye-catching visuals and targeted content to increase engagement by 23% on Instagram and TikTok in six months. This drove a 20% boost in event attendance, tracked through ticket sales and event participation data.
Social Media Associate at Boston University Athletics
December 31, 2023 - July 24, 2025Created dynamic, event-focused social media campaigns for key sporting events like hockey, using eye-catching visuals and targeted content to increase engagement by 23% on Instagram and Tik Tok in six months. This drove a 20% boost in event attendance, tracked through ticket sales and event participation data. Collaborated with athletes and coaches to produce exclusive behind-the-scenes content, strengthening community ties and building brand loyalty.
Social Media Associate at Boston University Athletics
December 31, 2023 - July 24, 2025Created dynamic, event-focused social media campaigns for key sporting events like hockey, using eye-catching visuals and targeted content to increase engagement by 23% on Instagram and Tik Tok in six months. This drove a 20% boost in event attendance, tracked through ticket sales and event participation data. Collaborated with athletes and coaches to produce exclusive behind-the-scenes content, strengthening community ties and building brand loyalty.
Social Media Associate at Boston University Athletics
January 1, 2023 - September 18, 2025Developed dynamic, event-focused social media campaigns for key sporting events; increased engagement by 23% on Instagram and TikTok in six months; drove a 20% rise in event attendance; tracked success via ticket sales and event participation data.
Education
Bachelor of Science at Boston University
January 1, 2019 - December 31, 2023Bachelor of Science at Boston University
January 1, 2019 - December 31, 2023Bachelor of Science in Public Relations (Minor in Anthropology) at Boston University, College of Communications
January 11, 2030 - January 1, 2023Bachelor of Science in Public Relations; Minor in Anthropology at Boston University, College of Communications
January 11, 2030 - January 1, 2023Qualifications
Industry Experience
Retail, Consumer Goods, Media & Entertainment, Non-Profit Organization, Professional Services, Software & Internet, Education
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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