Available to hire
Marketing and communications professional with a strong background in digital content, social media, and campaign work across creative, non-profit, and cultural settings.
I enjoy turning complex ideas into clear, engaging messages that connect with different audiences. My work combines strategy with hands-on content creation, visual and video storytelling, and performance tracking. I am passionate about using digital media to engage audiences, build meaningful connections, and deliver results through well-crafted campaigns.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Urdu
Fluent
Dutch
Fluent
Turkish
Intermediate
Work Experience
Freelance Graphic Designer at Flogic Films
January 1, 2023 - PresentDesigned brand identities, social media campaigns, and marketing materials for various businesses and startups. Created logos, website layouts, and promotional assets to reflect brand identity. Managed social media accounts, helping brands grow digital presence and audience interaction.
Content Writer at My Portfolio
December 31, 2024 - July 24, 2025Wrote and edited website content, newsletters, press releases to enhance outreach. Developed engaging content strategies to increase awareness and reach for NGO initiatives.
Graphic Designer at Sunbeams School System
December 31, 2021 - July 24, 2025Designed social media graphics, fundraising posters and marketing materials to support nonprofit initiatives.
Media and Content Strategist at Flogic Films
December 31, 2021 - July 24, 2025Media and Content Strategist at Freelance
January 1, 2023 - PresentProduced social media campaigns and digital content for company platforms. Created compelling video content and ad campaigns for clients. Managed content calendars and ensured a cohesive brand voice across platforms. Wrote and edited website content, newsletters, and press releases to enhance outreach. Developed engaging content strategies to increase awareness and reach for NGO initiatives.
Graphic Designer, Content Writer at Sunbeams School System
December 31, 2021 - August 7, 2025Designed social media graphics, fundraising posters, and marketing materials to support nonprofit initiatives. Developed brand identities, social media campaigns, and marketing materials for various businesses and startups. Created logos, website layouts, and promotional assets to reflect brand identity. Managed social media accounts, helping brands grow digital presence and audience interaction.
Graphic Designer at Sun Beams School System
January 1, 2021 - January 1, 2021Designed social media graphics, fundraising posters and marketing materials to support nonprofit initiatives
Content Writer at Sun Beams School System
January 1, 2021 - January 1, 2021Wrote and edited website content, newsletters, press releases to enhance outreach
Social Media Content Specialist at Flogic Films
January 1, 2023 - January 1, 2024Produced social media campaigns and digital content aligned with organizational and client goals; created video and graphic content for professional platforms; managed content calendars and supported campaign coordination; monitored engagement and optimization
Freelance Marketing & Communications Designer at Independent / Freelance
January 1, 2021 - December 31, 2024Created brand identities, marketing content, and social media strategies for startups, NGOs, and small businesses; designed visuals and campaigns across digital channels; managed content planning, copywriting, and campaign execution.
Freelance Marketing & Communications Designer at Orimag
January 1, 2021 - December 31, 2024Marketing and communications design for startups and NGOs, brand identity, marketing content, and social media strategies. Created visual assets and communications materials for digital campaigns, helping clients increase visibility and audience engagement. Provided content planning, copywriting, and campaign execution across online platforms.
Content Writer at Sunbeams School System
January 1, 2021 - December 31, 2021Wrote and edited website content, newsletters, and press releases to enhance outreach.
Editorial & Communications Designer at Orimag
January 1, 2025 - PresentLead communications and content efforts for editorial and digital platforms, focusing on audience engagement and brand consistency. Plan and produce social media content aligned with campaign goals, translating complex social and cultural topics into accessible visual and written formats. Support campaign strategy by developing communication assets, coordinating content calendars, and ensuring consistent messaging across channels. Collaboration with faculty and students to drive and maximize outreach.
Lead Communications Strategist at Bahria University
January 1, 2021 - PresentLed university-wide awareness campaigns across editorial and digital platforms; developed video content, PR materials, and social media assets; collaborated with faculty and students to maximize outreach.
Freelance Marketing & Communications Designer at Various NGOs / Small Businesses
January 1, 2020 - PresentDesigned visual identities and digital assets (social media, campaign materials, web content) and built integrated campaigns combining SEO, content marketing, and visuals.
Editorial & Communications Lead at Orimedia
January 1, 2025 - December 31, 2026Led editorial and digital communications across platforms; developed and executed strategies to strengthen brand positioning and audience engagement; planned content calendars and collaborated with cross-functional teams to ensure consistent messaging.
Social Media & Content Officer at Embrace the Earth
January 1, 2026 - PresentLead the NGO's social media channels (Facebook, Instagram, LinkedIn, YouTube) to amplify climate action and sustainable living. Create and publish educational, promotional, and advocacy content; implement social media strategies; manage paid advertising campaigns; maintain editorial calendars; engage with communities; coordinate with volunteers and internal teams to ensure consistent branding across platforms.
Education
Master's in Communication Sciences, Digital Media and Society at KU Leuven
September 13, 2024 - September 12, 2025Bachelor's in Media Studies, Major: Advertising and Public Relations at Bahria University
September 11, 2018 - September 14, 2022Master’s in Communication Sciences, Digital Media and Society at KU Leuven
January 1, 2024 - January 1, 2025Master in Communication Sciences, Digital Media and Society at KU Leuven
January 1, 2024 - January 1, 2025Bachelor in Media Studies, Major: Advertising and Public Relations at Bahria University
January 1, 2018 - January 1, 2022Master in Communication Sciences, Digital Media and Society at KU Leuven
January 1, 2024 - January 1, 2025Master of Communication Sciences, Digital Media and Society at KU Leuven
January 1, 2024 - December 31, 2025Bachelor in Media Studies, Major: Advertising and Public Relations at KU Leuven
January 1, 2018 - December 31, 2022Master of Science in Communication Sciences, Digital Media and Society at KU Leuven
January 1, 2024 - January 1, 2025Qualifications
Fundamentals of Digital Marketing - Google Digital Garage
May 8, 2025 - May 8, 2025Bachelor’s in Media Studies, Major: Advertising and Public Relations
January 1, 2018 - January 1, 2022Fundamentals of Digital Marketing - Google
January 11, 2030 - January 27, 2026Bachelor of Media Studies, Major: Advertising and Public Relations
January 1, 2018 - January 1, 2022Fundamentals of Digital Marketing - Google Digital Garage
January 1, 2019 - March 30, 2026Bachelor in Media Studies
January 1, 2018 - January 1, 2022SEO Certification
January 11, 2030 - April 28, 2026Content Marketing Certification
January 11, 2030 - April 28, 2026Industry Experience
Media & Entertainment, Non-Profit Organization, Education, Professional Services, Software & Internet, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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