Available to hire
I have worked as a content creator at Canterbury Christ church university where I produced social media posts, blogs, and short videos to support student engagement and recruitment campaigns. Through creative content and data-driven planning, I helped improve engagement across social media platforms.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Digital Marketing Specialist at Dev Mechanics Pakistan
December 1, 2024 - PresentDevelop and implement comprehensive digital marketing strategies to enhance brand awareness and lead generation. Manage SEO, PPC campaigns, and social media marketing to optimize performance and drive engagement. Analyze campaign metrics using Google Analytics, Facebook Ads Manager, and SEMrush, ensuring continuous improvement. Coordinate with design and content teams to develop visually appealing and conversion-driven marketing materials.
Content Creator at Canterbury Christ Church University
July 1, 2025 - September 26, 2025Develop engaging, informative, and high-quality content for multiple platforms, including social media, websites, blogs, and video content. Created visually engaging graphics and short-form videos that boosted student engagement by 28% across university social media channels. Utilize Google Analytics and social media insights to track content performance and adjust strategies accordingly. Collaborate with university marketing teams to enhance student recruitment and brand visibility.
Content Writer & Digital Marketing Executive at HiveWorx Private Limited
April 1, 2024 - September 26, 2025Developed and executed SEO-driven content strategies, increasing organic traffic by 30%. Produced compelling, data-backed content aligned with best SEO practices, leading to improved search rankings and audience engagement. Led content ideation sessions, resulting in an expanded content library and 20% increase in user retention. Utilized Google Analytics, SEMrush, and Ahrefs to analyze performance and optimize content for higher conversions.
Content Creator at Canterbury Christ Church University
July 1, 2025 - September 26, 2025Develop engaging, informative, and high-quality content for multiple platforms, including social media, websites, blogs, and video content. Created visually engaging graphics and short-form videos that boosted student engagement by 28% across university social media channels. Utilize Google Analytics and social media insights to track content performance and adjust strategies accordingly. Collaborate with university marketing teams to enhance student recruitment and brand visibility.
Content Writer & Digital Marketing Executive at HiveWorx Private Limited
April 1, 2024 - September 26, 2025Developed and executed SEO-driven content strategies, increasing organic traffic by 30%. Produced compelling, data-backed content aligned with best SEO practices, leading to improved search rankings and audience engagement. Led content ideation sessions, resulting in an expanded content library and 20% increase in user retention. Utilized Google Analytics, SEMrush, and Ahrefs to analyze performance and optimize content for higher conversions.
Digital Marketing Specialist at Dev Mechanics Pakistan
December 1, 2024 - PresentDevelop and implement comprehensive digital marketing strategies to enhance brand awareness and lead generation; manage SEO, PPC campaigns, and social media marketing to optimize performance and drive engagement; analyze campaign metrics using Google Analytics, Facebook Ads Manager, and SEMrush; coordinate with the design and content teams to develop visually appealing and conversion-driven marketing materials.
Content Creator at Canterbury Christ Church University
July 1, 2025 - September 26, 2025Develop engaging, informative, and high-quality content for multiple platforms, including social media, websites, blogs, and video content; created visually engaging graphics and short-form videos that boosted student engagement by 28% across university social media channels; utilize Google Analytics and social media insights to track content performance and adjust strategies accordingly; collaborate with university marketing teams to enhance student recruitment and brand visibility.
Content Writer & Digital Marketing Executive at HiveWorx Private Limited
April 1, 2024 - September 26, 2025Developed and executed SEO-driven content strategies, increasing organic traffic by 30%; produced compelling, data-backed content aligned with best SEO practices, leading to improved search rankings and audience engagement; Led content ideation sessions, resulting in an expanded content library and 20% increase in user retention; Utilized Google Analytics, SEMrush, and Ahrefs to analyze performance and optimize content for higher conversions.
Education
Bachelor of Science (Hons) at Government College Women University, Faisalabad, Pakistan
October 1, 2018 - June 30, 2022Master of Science in Psychology at Canterbury Christ Church University
September 1, 2024 - September 1, 2025Bachelor of Science (Hons) in Applied Psychology at Government College Women University, Faisalabad, Pakistan
October 1, 2018 - June 1, 2022Master of Science in Psychology at Canterbury Christ Church University
September 1, 2024 - September 1, 2025Bachelor of Science (Hons) in Applied Psychology at Government College Women University, Faisalabad
October 1, 2018 - June 1, 2022Master of Science in Psychology at Canterbury Christ Church University, Canterbury, UK
September 1, 2024 - September 1, 2025Bachelor of Science (Hons) in Applied Psychology at Government College Women University, Faisalabad, Pakistan
October 1, 2018 - June 1, 2022Qualifications
Industry Experience
Education, Media & Entertainment, Professional Services, Software & Internet, Other
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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