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Hi, I’m Courtney Bellwood, a senior content marketing and communications leader with 15+ years shaping clear, audience-focused content for tourism, hospitality, nonprofit, and consumer brands. I’ve led content strategy, editorial planning, and multi-channel campaigns that inform, welcome, and empower people as they explore new places or make meaningful decisions. I’m passionate about ethical travel, culture, and storytelling with purpose. I value empathy, trust, and accuracy, and I work closely with founders and stakeholders to craft content that is accessible, value-driven, and aligned with business goals while building sustainable growth and strong brands.…Hi, I’m Courtney Bellwood, a senior content marketing and communications leader with 15+ years shaping clear, audience-focused content for tourism, hospitality, nonprofit, and consumer brands. I’ve led content strategy, editorial planning, and multi-channel campaigns that inform, welcome, and empower people as they explore new places or make meaningful decisions. I’m passionate about ethical travel, culture, and storytelling with purpose. I value empathy, trust, and accuracy, and I work closely with founders and stakeholders to craft content that is accessible, value-driven, and aligned with business goals while building sustainable growth and strong brands.

Courtney Bellwood

Digital Marketer, Marketing Strategist, PR Freelancer, +4

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Hi, I’m Courtney Bellwood, a senior content marketing and communications leader with 15+ years shaping clear, audience-focused content for tourism, hospitality, nonprofit, and consumer brands. I’ve led content strategy, editorial planning, and multi-channel campaigns that inform, welcome, and empower people as they explore new places or make meaningful decisions. I’m passionate about ethical travel, culture, and storytelling with purpose. I value empathy, trust, and accuracy, and I work closely with founders and stakeholders to craft content that is accessible, value-driven, and aligned with business goals while building sustainable growth and strong brands.…Hi, I’m Courtney Bellwood, a senior content marketing and communications leader with 15+ years shaping clear, audience-focused content for tourism, hospitality, nonprofit, and consumer brands. I’ve led content strategy, editorial planning, and multi-channel campaigns that inform, welcome, and empower people as they explore new places or make meaningful decisions. I’m passionate about ethical travel, culture, and storytelling with purpose. I value empathy, trust, and accuracy, and I work closely with founders and stakeholders to craft content that is accessible, value-driven, and aligned with business goals while building sustainable growth and strong brands.

Available to hire

Hi, I’m Courtney Bellwood, a senior content marketing and communications leader with 15+ years shaping clear, audience-focused content for tourism, hospitality, nonprofit, and consumer brands. I’ve led content strategy, editorial planning, and multi-channel campaigns that inform, welcome, and empower people as they explore new places or make meaningful decisions.

I’m passionate about ethical travel, culture, and storytelling with purpose. I value empathy, trust, and accuracy, and I work closely with founders and stakeholders to craft content that is accessible, value-driven, and aligned with business goals while building sustainable growth and strong brands.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Manager, Communications & Stakeholder Engagement at Tourism Industry Association of Alberta (TIAA)

July 1, 2024 - Present

Led provincial communications and stakeholder strategies, positioning TIAA as a key voice for Alberta’s tourism sector. Directed media relations, newsletters, website content, and advocacy campaigns supporting member engagement and industry advancement. Collaborated with government partners, destination marketing organizations, and local tourism operators to amplify messaging.

Manager, Communications, PR & Media at TELUS Spark Science Centre

July 31, 2024 - July 24, 2025

Led communications strategy to elevate the brand locally and internationally. Managed public relations, digital campaigns, and media partnerships for major events, fundraising, and donor initiatives. Delivered storytelling campaigns that positioned the Centre as a global leader in science engagement.

Co-Founder, Marketing, Media, Communications at Bellwood Creative Studio

April 1, 2016 - Present

Co-founded an Alberta-based marketing studio serving tourism, government, and hospitality clients. Built and led brand strategy, campaign execution, and performance reporting for clients like Cranbrook Tourism, INNHotels, and Alberta Culture. Delivered paid ad campaigns across Google and Meta platforms with measurable results in web traffic, sales, and engagement. Managed influencer collaborations, brand design projects, and full digital marketing funnels for a diverse portfolio of businesses.

Marketing Manager (Team Lead) at INNHotels

March 31, 2023 - July 24, 2025

Directed marketing and communications for a hospitality group with 10 hotels and 6 restaurants across Alberta and BC. Built and led the first marketing department; managed team members, vendors, and cross-departmental initiatives. Developed and launched promotions, partnerships, and seasonal campaigns that increased bookings and brand visibility. Oversaw social media, email, website, and advertising strategy; ensured alignment with company revenue goals.

Brand Manager at Westland Insurance Group

June 30, 2021 - July 24, 2025

Led brand development and creative direction across corporate marketing platforms during a period of rapid national expansion. Managed rebranding efforts during mergers and acquisitions, including asset creation, messaging, and team coordination. Directed a team of social media and content specialists, maintaining consistent voice and brand across digital and print channels.

Communications Coordinator at E4C

February 28, 2017 - July 24, 2025

Developed internal and external communications, produced video and social content, and supported strategic messaging for key initiatives. Collaborated across departments to coordinate community events and generate media interest.

Media & Marketing Manager at Fringe Theatre Adventures

March 31, 2016 - July 24, 2025

Led marketing for Canada’s largest fringe theatre festival and year-round programming. Oversaw all media relations, advertising, digital strategy, and staff for events drawing 100,000+ attendees.

Co-Founder & Senior Content Strategist/Marketing Lead at Bellwood Creative Studio

June 1, 2023 - Present

Co-founded Bellwood Creative Studio; lead content strategy, brand voice, and multi-channel campaigns for nonprofits and tourism clients; built internal marketing operations, oversaw paid/organic channels, SEO, content planning, and client relationships.

Senior Content Marketing & Communications Lead (Contractor) at Tourism Industry Association of Alberta (TIA A)

July 1, 2024 - November 1, 2025

Led provincial content strategy, editorial planning, newsletters, and advocacy communications; ensured public-facing content was accurate, audience-focused, and aligned with policy and economic goals across Alberta's tourism sector.

Marketing Manager at Old Strathcona Business Association

January 1, 2019 - December 31, 2021

Led content strategy and marketing campaigns across tourism, hospitality, nonprofit, and retail sectors; managed organic and paid campaigns, SEO, email marketing, social media, and built internal marketing capacity.

Marketing Manager at NH Hotels

July 1, 2021 - March 31, 2023

Oversaw marketing initiatives for a network of hotels, including content planning, digital campaigns, social media, and brand alignment to support revenue growth and guest engagement.