Hi, I'm Zara Sheikh, an emerging marketing professional with a passion for brand strategy, market research, and content planning. I focus on using consumer insights to create impactful digital campaigns and social media growth. I enjoy creating engaging short-form video content and managing social media accounts that attract and engage niche audiences. Currently, I am pursuing a Bachelor's in Business Administration with a concentration in Marketing at IBA Karachi and gaining hands-on experience as a Marketing Intern. I love combining creativity and strategy to help brands grow their presence and connect meaningfully with their audiences.

Zara Sheikh

Hi, I'm Zara Sheikh, an emerging marketing professional with a passion for brand strategy, market research, and content planning. I focus on using consumer insights to create impactful digital campaigns and social media growth. I enjoy creating engaging short-form video content and managing social media accounts that attract and engage niche audiences. Currently, I am pursuing a Bachelor's in Business Administration with a concentration in Marketing at IBA Karachi and gaining hands-on experience as a Marketing Intern. I love combining creativity and strategy to help brands grow their presence and connect meaningfully with their audiences.

Available to hire

Hi, I’m Zara Sheikh, an emerging marketing professional with a passion for brand strategy, market research, and content planning. I focus on using consumer insights to create impactful digital campaigns and social media growth. I enjoy creating engaging short-form video content and managing social media accounts that attract and engage niche audiences.

Currently, I am pursuing a Bachelor’s in Business Administration with a concentration in Marketing at IBA Karachi and gaining hands-on experience as a Marketing Intern. I love combining creativity and strategy to help brands grow their presence and connect meaningfully with their audiences.

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Experience Level

Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate

Language

English
Fluent
Urdu
Fluent

Work Experience

Marketing Intern at ITT Foods Pvt Ltd.
June 1, 2025 - Present
Conducted in-depth research and compiled structured educational materials on economics, ensuring clarity and accuracy. Designed well-organized study resources to simplify key economic concepts and enhance student comprehension. Assisted in developing engaging educational content tailored for diverse student learning needs.
Marketing Intern at ITT Foods Pvt Ltd.
June 1, 2025 - Present
Conducted in-depth research and compiled structured educational materials on economics, ensuring clarity and accuracy. Designed well-organized study resources to simplify key economic concepts and enhance student comprehension. Assisted in developing engaging educational content tailored for diverse student learning needs.
Content Development Associate at Adil Usman
October 1, 2024 - Present
Researched global and local market trends to create a U.S.-focused content calendar. Created strategy for 3 targeted social media campaigns, including a digital launch campaign projected to reach 100K+ users across platforms. Supported POSM development for 10+ retail assets, onboarded 1 partner brand for co-branded initiatives, and coordinated an employee engagement event involving 50+ participants.

Education

Bachelors in Business Administration at IBA Karachi
August 1, 2024 - July 24, 2025
High School Diploma at The Lyceum
August 1, 2022 - June 30, 2024
Bachelors at IBA Karachi
August 1, 2024 - August 1, 2025
High School Diploma at The Lyceum
August 1, 2022 - June 30, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Education, Consumer Goods, Retail