Ben Kilami

E-commerce Business Owner at Self-Employed / Online Store

Launched and managed an e-commerce store with diverse products. Researched market trends and competitor offerings. Built and optimized landing pages for higher conversions. Ran and scaled paid ad campaigns on Meta and TikTok. Created platform-specific ad creatives. Managed ad budgets to maximize ROI. Tracked and analyzed KPIs (ROAS, CPC, CTR, etc.). Conducted A/B testing to optimize campaign performance. Adjusted strategies based on real-time data and product trends. Hands-on experience with Meta Ads Manager and TikTok Ads.

Marketing Expert (Meta) at Concentrix Gmbh, Berlin Germany

Managed digital advertising strategy across Facebook, Instagram, and website. Analyzed KPIs and provided insights to improve campaign performance. Achieved weekly performance targets through effective KPI management. Administered accounts using Salesforce CRM. Prepared monthly performance reports for strategic decision-making. Led team to meet revenue goals and optimize budget efficiency. Planned innovative ad campaigns and optimized channel mix. Utilized CRM insights to target relevant audiences effectively. Stayed up to date with industry trends through continuous research.

University Project (Master's Course) at Red Bull GmbH, Berlin

Produced PESTLE and market analysis reports to support strategic planning. Delivered monthly recommendations for the expansion management team. Conducted secondary research and created reports for new market entry opportunities.

Head of Sales at Bien Etre et Sante s.a.r.l., Agadir (Morocco)

Proven leadership in managing and scaling telesales and digital sales teams. Developed and executed customer acquisition and retention strategies. Strong background in online marketing (Meta Ads, Google Ads, landing pages). Deep understanding of customer lifetime value (CLV) and sales funnel optimization. Hands-on experience with CRM systems (e.g., Salesforce, HubSpot) and sales automation. Skilled in performance marketing and analyzing campaign KPIs. Collaborative cross-functional work with product and executive teams. Experienced in building and managing external partner and sales networks. Excellent negotiation, presentation, and client-facing skills. Data-driven approach to market analysis and customer behavior insights. Track record of achieving and exceeding sales KPIs and revenue targets.

Business Development Representative at Salmedic s.a,r.l Casablanca (Morocco)

Managed sales team leadership (telesales & digital). Customer acquisition & retention strategy. Online marketing (Meta, Google Ads, landing pages). CRM & sales automation (Salesforce, HubSpot). CLV & funnel optimization. Performance marketing & KPI analysis. Cross-functional collaboration (product & exec teams). Partner network development. Negotiation & client communication. Market analysis & customer insights. Goal-oriented with strong self-management.

Business Owner at Self-Employed / Online Store

Launched and managed an e-commerce store offering diverse products. Researched market trends and competitor offerings, built and optimized landing pages to increase conversions, and executed paid ad campaigns on Meta and TikTok platforms. Created platform-specific ad creatives and managed ad budgets to maximize ROI. Tracked and analyzed KPIs such as ROAS, CPC, and CTR. Conducted A/B testing to optimize campaign performance and adjusted strategies based on real-time data and product trends. Gained hands-on experience with Meta Ads Manager and TikTok Ads.

Digital Advertising Manager at Self-Employed

Managed digital advertising strategy across Facebook, Instagram, and website. Analyzed KPIs and provided insights to improve campaign performance, achieving weekly targets through effective KPI management. Administered accounts using Salesforce CRM and prepared monthly performance reports for strategic decision-making. Led a team to meet revenue goals and optimize budget efficiency. Planned innovative ad campaigns and optimized channel mix. Utilized CRM insights to effectively target relevant audiences and stayed updated with industry trends through continuous research.

Head of Sales at Bien Etreet Santes S.A.R.L., Agadir, Morocco

Managed all sales processes including planning and implementation of sales, revenue generation, and expense control. Engaged in high-level negotiations and closing deals with suppliers. Monitored customer preferences to focus sales efforts, promoted the brand and its products, and set and controlled individual sales targets with the sales team. Developed the sales team through coaching and product training, organized client workshops to promote new products and services.

Business Development Representative at Salmedics S.A.R.L., Casablanca, Morocco

Managed customer relationships via phone, email, and onsite calls. Handled direct sales and client communications across multiple channels. Assisted with pricing strategies to support sales objectives. Led sales negotiations with prospective clients and visited potential clients to assess needs and promote products/services. Introduced and presented new products to target customers. Reported on monthly sales targets and performance metrics. Collected and analyzed market information for strategic planning and future use.

E-commerce Business Owner at Self-Employed / Online Store

Launched and managed an e-commerce store offering diverse products. Researched market trends and competitor offerings to build and optimize landing pages for higher conversions. Ran and scaled paid advertising campaigns on Meta and TikTok platforms, creating platform-specific ad creatives and managing budgets to maximize ROI. Tracked and analyzed KPIs such as ROAS, CPC, and CTR, conducting A/B testing to optimize campaign performance. Adjusted strategies based on real-time data and product trends with hands-on experience in Meta Ads Manager and TikTok Ads.

Digital Advertising Manager at Red Bull GmbH, Berlin

Managed digital advertising strategy across Facebook, Instagram, and website channels. Analyzed KPIs and provided insights to improve campaign performance. Achieved weekly performance targets through effective KPI management. Administered accounts using Salesforce CRM and prepared monthly performance reports to support strategic decision-making. Led the team to meet revenue goals and optimize budget efficiency. Planned innovative ad campaigns and optimized channel mix using CRM insights to target relevant audiences effectively. Stayed updated with industry trends through continuous research.

Head of Sales at Bien Etre et Santes.a.r.l, Agadir, Morocco

Managed all sales processes including planning and implementation of sales, revenue generation, and expense control. Engaged in high-level negotiations and closed deals with suppliers. Monitored customer preferences to direct sales efforts, promoted the brand and products, set and controlled individual sales targets with the sales team, developed the sales team through coaching and product training, and organized client workshops to promote new products and services.

Business Development Representative at Salmédics.a.r.l, Casablanca, Morocco

Managed customer relationships through phone, email, and on-site visits. Handled direct sales and client communications across multiple channels. Assisted with pricing strategies to support sales objectives and led sales negotiations with prospective clients. Visited potential clients to evaluate needs and promote products/services. Introduced and presented new products to target customers. Reported monthly sales targets and performance metrics. Collected and analyzed market information for strategic planning and future use.

Business Owner - E-commerce at Self-Employed / Online Store

Launched and managed an e-commerce store with diverse products. Researched market trends and competitor offerings. Built and optimized landing pages for higher conversions. Ran and scaled paid ad campaigns on Meta and TikTok. Created platform-specific ad creatives. Managed ad budgets to maximize ROI. Tracked and analyzed KPIs such as ROAS, CPC, CTR. Conducted A/B testing to optimize campaign performance. Adjusted strategies based on real-time data and product trends. Hands-on experience with Meta Ads Manager and TikTok Ads.

Managed digital advertising strategy at Unspecified Client or Freelance

Managed digital advertising strategy across Facebook, Instagram, and website. Analyzed KPIs and provided insights to improve campaign performance. Achieved weekly performance targets through effective KPI management. Administered accounts using Salesforce CRM. Prepared monthly performance reports for strategic decision-making. Led team to meet revenue goals and optimize budget efficiency. Planned innovative ad campaigns and optimized channel mix. Utilized CRM insights to target relevant audiences effectively. Stayed up to date with industry trends through continuous research.

Head of Sales at Bien Etre et Santes S.a.r.l.

Managed all sales processes including planning and implementation of sales, revenue generation, and expense control. Engaged in high-level negotiations and closed deals with suppliers. Monitored customer preferences to focus sales efforts. Promoted the brand and its products. Set and controlled individual sales targets with sales team. Developed sales team through coaching and product trainings. Organized client workshops to promote new products and services.

Business Development Representative at Salmedics S.a.r.l.

Managed customer relationships through phone, email, and onsite calls. Handled direct sales and client communication across multiple channels. Assisted with or executed pricing strategies to support sales objectives. Conducted and led sales negotiations with prospective clients. Visited potential clients to evaluate needs and promote products/services. Introduced and presented new products to target customers. Reported on monthly sales targets and performance metrics. Collected and analyzed market information for strategic planning and future use.

Online Store Owner at Self-Employed / Online Store

Led a self-operated online store; planned innovative ad campaigns, optimized budget efficiency, built CRM-driven audience insights, produced market analyses, and delivered monthly performance reports to inform strategic decisions. Managed a team to achieve revenue goals and stay aligned with industry trends.

Currently running an e-commerce business as part of a Masters program; responsibilities include product research, strategic management, leadership, and applying digital marketing techniques across social platforms, building landing pages, and monitoring KPIs to drive growth.

Managed customer relationships through phone, email, and on-site calls; handled direct sales and pricing strategies; introduced new products to target customers; supported multi-channel sales efforts and maintained key accounts.

Marketing Expert (Meta) at Meta / Marketing Consultant

Launched and managed a digital marketing strategy across Meta platforms (Facebook/Instagram) and TikTok; analyzed KPIs; produced insights for campaign optimization; managed ad budgets; prepared monthly performance reports; supported strategic planning; trained sales/marketing team; promoted brand and products.

Business Development Representative at Salmedics SA

Managed customer relationships via phone, email, and on-site calls; handled direct sales and multi-channel communications; assisted with pricing strategies; conducted prospecting, client visits, and negotiations; built pipeline, achieved monthly targets; promoted products and services; prepared market information for strategic planning.

Marketing Expert at Meta (Facebook)

Managed and optimized Meta ad campaigns for ROI and conversions; developed audience targeting, segmentation, and retargeting strategies; ran A/B tests on creatives, audiences, and placements; implemented conversion tracking and pixels to measure performance; analyzed campaign data to provide actionable marketing insights; coordinated cross-platform campaigns; launched and managed e-commerce stores; created platform-specific ad creatives; managed ad budgets; tracked KPIs (ROAS, CPC, CTR); conducted A/B testing to optimize performance; implemented real-time data-driven adjustments.

Founder / Owner at Online Store / E-commerce

Launched and managed e-commerce stores with diverse products; built landing pages and optimized conversions; researched market trends and competitors; ran platform-specific ad campaigns across Meta, YouTube, and TikTok; created ad creatives; managed ad budgets; tracked KPIs; promoted products and brand to boost visibility and sales; managed customer relationships and pricing; introduced new products to prospective clients.

Head of Sales at Bien Etre et Santé s.a.r.l.

Led strategic sales planning, ROI-focused budgeting, and high-level negotiations. Managed a sales team, drove revenue growth, and oversaw the rollout of new product launches. Fostered customer relationships and coordinated cross-functional collaboration to support expansion initiatives.

Marketing Expert (Meta) at Meta

Designed and executed paid social campaigns across Meta, TikTok, and YouTube. Produced monthly ROI-focused performance reports, aligned campaigns with growth objectives, and optimized landing pages to improve conversion rates. Collaborated with internal teams to support strategic planning and enable revenue growth.

Self-Employed / Online Store Owner at Concetrinx GmbH (Berlin, Germany)

Developed and executed paid social strategies aligned with revenue and growth objectives. Built high-converting landing pages, managed cross-platform campaigns (Meta, TikTok, YouTube), and coordinated with internal stakeholders to drive product/service adoption.

Head of Sales at Bien Etre et Sante s.a.r.l., Agadir, Morocco

Management of all sales processes. Planning and implementation of the sales, revenue generation and expense control. Engaging in high level negotiations, closing deals with suppliers. Monitoring customer preferences to determine the focus on the sales effort. Promoting the brand of the shop and its products. Setting and controlling individual sales targets with sales team. Developing the sales team through coaching and product trainings. Organizing client workshops to promote new products and services.

Business Development Representative at Salmedic s.a.r.l., Casablanca, Morocco