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Hi, I'm Palawast Wattanaphrommat, a Google Analytics certified web analyst specialist with over 12 years of experience in digital marketing, business development, and technical sales. I've worked with large-scale projects including data analysis for major websites and mobile applications, developing SEO strategies, and optimizing user experience to drive meaningful business growth. I love diving into data to discover insights that help businesses succeed online. Whether it's enhancing SEO performance, improving conversion rates, or developing strategic marketing campaigns, I bring a hands-on and collaborative approach to driving digital success.…Hi, I'm Palawast Wattanaphrommat, a Google Analytics certified web analyst specialist with over 12 years of experience in digital marketing, business development, and technical sales. I've worked with large-scale projects including data analysis for major websites and mobile applications, developing SEO strategies, and optimizing user experience to drive meaningful business growth. I love diving into data to discover insights that help businesses succeed online. Whether it's enhancing SEO performance, improving conversion rates, or developing strategic marketing campaigns, I bring a hands-on and collaborative approach to driving digital success.

Palawast Wattanaphrommat

SEO Expert, Digital Marketer, Conversion Rate Optimization Expert, +2

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Hi, I'm Palawast Wattanaphrommat, a Google Analytics certified web analyst specialist with over 12 years of experience in digital marketing, business development, and technical sales. I've worked with large-scale projects including data analysis for major websites and mobile applications, developing SEO strategies, and optimizing user experience to drive meaningful business growth. I love diving into data to discover insights that help businesses succeed online. Whether it's enhancing SEO performance, improving conversion rates, or developing strategic marketing campaigns, I bring a hands-on and collaborative approach to driving digital success.…Hi, I'm Palawast Wattanaphrommat, a Google Analytics certified web analyst specialist with over 12 years of experience in digital marketing, business development, and technical sales. I've worked with large-scale projects including data analysis for major websites and mobile applications, developing SEO strategies, and optimizing user experience to drive meaningful business growth. I love diving into data to discover insights that help businesses succeed online. Whether it's enhancing SEO performance, improving conversion rates, or developing strategic marketing campaigns, I bring a hands-on and collaborative approach to driving digital success.

Available to hire

Hi, I’m Palawast Wattanaphrommat, a Google Analytics certified web analyst specialist with over 12 years of experience in digital marketing, business development, and technical sales. I’ve worked with large-scale projects including data analysis for major websites and mobile applications, developing SEO strategies, and optimizing user experience to drive meaningful business growth.

I love diving into data to discover insights that help businesses succeed online. Whether it’s enhancing SEO performance, improving conversion rates, or developing strategic marketing campaigns, I bring a hands-on and collaborative approach to driving digital success.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Thai

Fluent

English

Intermediate

Work Experience

E-Commerce Manager and SEO at Pacifica Elements Co., Ltd.

October 31, 2024 - July 25, 2025

Managed and improved website platforms focusing on UX and usability, handled stock management and sales performance on third party platforms, led web development with third-party vendors, implemented SEO strategies including keyword research, technical SEO auditing and backlink management, and managed SEM and Google Ads campaigns to maximize ROI.

Senior Manager, Digital Analytics & CRO, Business Group at Total Access Communication PLC

October 31, 2023 - July 25, 2025

Collected and analyzed web behavioral data, tested campaigns, developed digital measurement strategies, optimized conversion paths, created dashboards and reports, conducted marketing research including SWOT analysis, and drove business development through market research, goals setting, relationship management, and collaboration with cross-functional teams.

Digital Optimization Specialist / SEO Manager at TMB Bank Public Company Limited

February 29, 2020 - July 25, 2025

Led digital optimization processes for banking products, reported performance analytics, consulted marketing activity improvements, conducted user behavior research, managed SEO including technical audits, backlink building, and web traffic monitoring, and implemented Google Analytics and Tag Manager setups.

Web Analyst at ABC Tech Thailand Co., Ltd.

August 31, 2016 - July 25, 2025

Reported analytics to internal stakeholders, coordinated with business teams in Norway, implemented tagging and web tracking, created data visualizations and insight analysis, managed information systems, conducted ad-hoc analysis, and monitored significant changes using big data and regression prediction techniques.

Head of SEO (Local Thai Venture) at Lazada Co., Ltd.

April 30, 2015 - July 25, 2025

Increased company revenue by expanding market share through SEO, managed site structural improvements, conducted large-scale keyword research, provided high quality backlinks, coordinated marketing coverage channels, supported regional SEO teams, and led SEO and content writing teams.

SEO Director and Business Developments at Search Monopoly Co., Ltd.

July 1, 2014 - Present

Responsible for creating and designing new business opportunities by expanding partnerships providing digital solutions, managing SEO projects for diverse industries, implementing SEO consultancy, conversion testing, user journey optimization, growth hacking, and managing Google Analytics 4 to analyze user behaviors for new business opportunities.

SEO Analyst at Smart R.O.I. Co., Ltd.

March 31, 2014 - July 25, 2025

Led over 250 SEO projects for Australian clients, published SEO validation reports, reviewed and implemented SEO strategies, managed team training and workloads, reported project progress, and educated clients and internal teams on SEO best practices.

IT Assistant Manager (Internship) at Asia Universal Group Co., Ltd.

June 30, 2011 - July 25, 2025

Redesigned web structure based on business functions, developed new web templates and content management systems, and provided SEO functionalities in the back-end interface.

SEO Officer (Freelance) at Iamvacation Co., Ltd.

October 31, 2010 - July 25, 2025

Managed backlink building, content management editing, index checking, search engine crawling, and visitor traffic monitoring.