Available to hire
Hi, I’m Rahul Palakodeti, a seasoned digital marketing professional with over 8 years of hands-on experience in both B2B and B2C sectors. I specialize in developing strategic digital advertising campaigns and optimizing performance to maximize ROI. I am passionate about leveraging data analytics to make informed marketing decisions that drive revenue growth and enhance brand awareness.
Throughout my career, I’ve gained comprehensive expertise in SEO, PPC, social media marketing, email marketing, and content strategy. I enjoy working with marketing automation tools and CRM systems to streamline campaigns and improve effectiveness. My approach is always data-driven, aiming for continuous improvement and impactful results.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Work Experience
Performance Marketing Manager at LS Digital
December 1, 2024 - PresentPerformance Marketing Manager at LS Digital
December 1, 2024 - PresentLeading performance marketing initiatives with a focus on digital advertising campaigns, strategic activations, and managing sizable digital marketing budgets to drive client success.
Senior Paid Search at The Search Agency
November 30, 2024 - July 25, 2025Senior Paid Search at The Search Agency
November 30, 2024 - July 25, 2025Managed marketing budgets exceeding 80 Cr, drove revenue generation of over 300 Cr, developed integrated marketing campaigns, optimized sales methods, and handled Customer Appreciation through quick and effective technical resolutions.
SME at Cognizant Technology Solutions (Google Project)
November 30, 2020 - July 25, 2025Created sales strategies to promote advertising offerings and motivate larger deals. Managed marketing budgets, allocating resources efficiently to achieve strategic objectives and maximize returns. Built new business partnerships to drive customer acquisition and generate revenue. Analyzed market trends and customer behavior, adapting strategies to meet evolving demands. Developed and executed integrated marketing campaigns, aligning with brand strategy to boost market presence. Optimized sales methods to best acquire, develop and retain customers. Maximized outreach by implementing marketing strategies to grow customer base. Managed an annual digital marketing budget exceeding 80 Cr, overseeing end-to-end planning and strategic activations to drive client success. Achieved a remarkable revenue generation of over 300 Cr for clients, showcasing expertise in customer appreciation and technical resolutions. Certified AdWords and Analytics Digital Marketing Associate, responsible for trai
SME at Cognizant Technology Solutions (Google Project)
November 30, 2020 - July 25, 2025Created sales strategies to promote advertising offerings, managed marketing budgets efficiently, built business partnerships, analyzed market trends, executed integrated campaigns, optimized sales methods, and maximized outreach to grow customer base.
PPC Executive at Accenture
July 31, 2018 - July 25, 2025Provided floor training on product updates, served as an ambassador for training programs, collaborated with Client Account Managers and Google Partners to deliver advertising solutions regarding policy compliance, conversions, and ROI for Large Customer Sales, SMB, and Pinnacle Clients. Acted as SME for Google AdWords processes troubleshooting issues, facilitated interactions with Google SMEs, and managed over 150 active Google Ads accounts with a monthly spend exceeding $3 million, maximizing revenue generation.
PPC Executive at Accenture
July 31, 2018 - July 25, 2025Managed over 150 active Google Ads accounts with a monthly spend exceeding $3 million to achieve a 1300% ROAS. Improved Bing Ads ROAS from 60% to 250%, reduced PPC costs by 30% while increasing conversions by 50%, leveraged SA360 tools for multiple accounts, and implemented scripts to streamline account management.
Education
Qualifications
B.Tech
January 1, 2014 - December 31, 2014Google Ads Search Advertising
January 11, 2030 - July 25, 2025Google Ads Display Advertising
January 11, 2030 - July 25, 2025Google Ads Shopping Advertising
January 11, 2030 - July 25, 2025Google Ads Mobile Advertising
January 11, 2030 - July 25, 2025Google Ads Video Advertising
January 11, 2030 - July 25, 2025Google Analytics Certification
January 11, 2030 - July 25, 2025Google Partner Specialist Certification
January 11, 2030 - July 25, 2025Google Mobile Sites Certification
January 11, 2030 - July 25, 2025Google Digital Sales Certification
January 11, 2030 - July 25, 2025Affiliate Marketing Certified (ClickBank)
January 11, 2030 - July 25, 2025SQL Certification
January 11, 2030 - July 25, 2025B.Tech
January 1, 2014 - December 31, 2014Google Ads Search Advertising
January 11, 2030 - July 25, 2025Google Ads Display Advertising
January 11, 2030 - July 25, 2025Google Ads Shopping Advertising
January 11, 2030 - July 25, 2025Google Ads Mobile Advertising
January 11, 2030 - July 25, 2025Google Ads Video Advertising
January 11, 2030 - July 25, 2025Google Analytics Certification
January 11, 2030 - July 25, 2025Google Partner Specialist Certification
January 11, 2030 - July 25, 2025Google Mobile Sites Certification
January 11, 2030 - July 25, 2025Google Digital Sales Certification
January 11, 2030 - July 25, 2025Affiliate Marketing Certified (ClickBank)
January 11, 2030 - July 25, 2025SQL Certification
January 11, 2030 - July 25, 2025Industry Experience
Software & Internet, Retail, Professional Services, Financial Services, Media & Entertainment
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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