Available to hire
I’m Multazam Siddiqui, a Senior AI & Experience Design Lead and a 4× international design award winner, recently recognized by the Ministry of Communications and Information Technology (MCIT) in Qatar for excellence in UX and digital experience. I designed an application that trended #1 on Twitter in Saudi Arabia, attracting 50,000+ users, and I’ve led UX for airline and fintech platforms used by 1M+ customers.\n\nI have steered UX and product design for 50+ businesses across diverse domains, delivering up to 80% gains in user engagement. I’m certified in UX Design (Google), Digital Accessibility (MADA), and UX Research & Design (University of Michigan). I mentor designers and engineers, delivering Design and AI mentoring across hundreds of minutes to 20+ professionals, and I bring strong technical chops from Flutter development to design leadership.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Urdu
Fluent
English
Advanced
Work Experience
Sr. AI & Experience Design Lead at Qatar Airways
May 1, 2024 - PresentLead and mentor the design team fostering collaboration and growth through daily standups which reduced project delays by 15%. Own full product design from UX research to UI, translating user needs into flawless interfaces. Employed UX research methods such as A/B testing, user interviews, and usability testing to resolve challenges. Designed user-centric B2B, B2C, and B2E solutions contributing to 15-30% user engagement increase across 10+ platforms. Optimized user journeys, reducing task completion time by 30%. Collaborated with UX engineers to achieve 100% design-to-development accuracy, cutting iteration cycles by 25%. Led enterprise design system initiative improving handoff speed by 40% for 10+ products. Integrated AI tools in workflows boosting efficiency by 20%, reducing time-to-market by 15%, and cutting bugs by 25%. Delivered pixel-perfect, WCAG-compliant UIs.
Product Designer- Principal Consultant at Saudi Investment Bank (StatusNeo & PWC)
May 1, 2024 - July 25, 2025Led product design and development for 5+ products on time and budget. Improved user satisfaction by 25% with UX research and problem-solving. Increased conversion rates by 15% with user-centric designs. Reduced task completion time by 30% via optimized flows. Mentored 8 designers and ensured 100% design compliance with engineers. Boosted project delivery efficiency by 20% through cross-team communication. Supported 10% market share growth via benchmarking and competitive analysis. Initiated a company-wide design system from scratch improving delivery speed by 40%.
Product Designer- Mobile Application at TPS Worldwide
March 1, 2023 - July 25, 2025Delivered 500+ mobile screens for 15+ clients as Project Design/Development Lead. Created UX concepts like task analysis and storyboards for 15+ features, optimizing user flows. Designed secure interfaces integrated with biometric and card hardware for 3+ applications. Applied usability and accessibility best practices improving product quality and compliance across 5+ projects. Redesigned onboarding flow boosting user activation by 35% and reducing support tickets by 30%. Improved user satisfaction by 25% through iterative testing and enhancements.
UX/UI Design Lead - Mobile and Web Application at Finance House
May 1, 2021 - July 25, 2025Applied user-centric design improving task success rate by 30%. Delivered cross-platform UIs for 5+ products enhancing consistency and brand alignment. Led and mentored a team of 3 UI/UX designers improving quality and on-time delivery. Introduced 3+ new tools/workflows increasing design team efficiency by 20%.
Senior User Interface and Experience Designer at Farsh
June 1, 2020 - July 25, 2025Led UX from concept to launch with product delivery within 6 months. Created task flows, storyboards, and use cases guiding 5+ features. Established visual direction for digital assets across 3+ channels. Collaborated with business teams boosting brand-UX alignment by 25%.
UI/UX Designer at Skill Orbit
December 1, 2019 - July 25, 2025Conducted user research and testing improving adoption by 20%. Worked closely with developers to ensure 98% design accuracy. Mentored 2 junior designers through training and workshops.
Product Designer- Principal Consultant at Saudi Investment Bank (StatusNeo & PWC)
April 1, 2023 - May 1, 2024Led product design and development for 5+ products on time and budget. Improved user satisfaction by 25% through UX research and problem-solving. Increased conversion rates by 15% with user-centric designs. Reduced task completion time by 30% via optimized user flows. Mentored a team of 8 designers. Ensured 100% design compliance with UX engineers. Boosted project delivery efficiency by 20% through cross-team communication. Supported 10% market share growth with benchmarking and competitive analysis. Initiated company-wide design system from scratch, improving delivery speed by 40%.
Product Designer- Mobile Application at TPS Worldwide
June 1, 2021 - March 1, 2023Delivered 500+ mobile screens for 15+ clients as Project Design/Development Lead. Created UX concepts (task analysis, storyboards, use cases) for 15+ features, optimizing user flows. Designed secure interfaces integrated with biometric and card reader hardware for 3+ applications. Applied usability and accessibility best practices, improving product quality and compliance across 5+ projects. Redesigned onboarding flow, boosting user activation by 35% and cutting support tickets by 30%. Improved user satisfaction by 25% through iterative testing and enhancements.
UX/UI Design Lead - Mobile and Web Application at Finance House
September 1, 2020 - May 1, 2021Applied user-centric design based on usability insights, improving task success rate by 30%. Delivered cross-platform UIs for 5+ products, enhancing visual consistency and brand alignment. Led and mentored a team of 3 UI/UX designers, improving quality and on-time delivery. Introduced 3+ new tools/workflows, increasing design team efficiency by 20%.
Senior User Interface and Experience Designer at Farsh
December 1, 2019 - June 1, 2020Led UI/UX design across projects in Dammam, delivering user-centered interfaces and collaborating with cross-functional teams to ensure high-quality product delivery.
Senior AI & Experience Design Lead at Qatar Airways
May 1, 2024 - PresentLed and mentored the design team across B2B, B2C, and B2E products, reducing project delays by 15% through daily standups and enhanced collaboration. Conducted comprehensive UX research, including A/B testing and user interviews, to identify pain points and translate insights into user-centered interfaces. Directed the enterprise design system with 6+ designers and 4+ developers, delivering pixel-perfect, WCAG-compliant UIs and improving design-to-development handoff speed by 40%. Improved cross-team collaboration and reduced delays by 15% while boosting engagement by 15–30% across 10+ platforms.
Product Designer - Principal Consultant at Saudi Investment Bank (StatusNeo & PWC)
April 1, 2023 - May 1, 2024Led product design and development for 5+ products on time and budget. Improved user satisfaction by 25% through UX research and problem-solving. Increased conversion rates by 15% with user-centric designs. Reduced task completion time by 30% via optimized user flows. Mentored a team of 8 designers. Ensured 100% design compliance with UX engineers. Boosted project delivery efficiency by 20% through cross-team communication. Supported 10% market share growth with benchmarking and competitive analysis. Initiated company-wide design system from scratch, improving delivery speed by 40%.
Product Designer - Mobile Application at TPS Worldwide
June 1, 2021 - March 1, 2023Delivered 500+ mobile screens for 15+ clients as Project Design/Development Lead. Created UX concepts (task analysis, storyboards, use cases) for 15+ features, optimizing user flows. Designed secure interfaces integrated with biometric and card reader hardware for 3+ applications. Applied usability and accessibility best practices, improving product quality and compliance across 5+ projects. Redesigned onboarding flow, boosting user activation by 35% and cutting support tickets by 30%. Improved user satisfaction by 25% through iterative testing and enhancements.
Education
Bachelor of Science at DHA Suffa University, Karachi, Pakistan
January 1, 2017 - July 1, 2021Bachelor of Science in Computer Science at DHA Suffa University, Karachi, Pakistan
January 11, 2030 - July 1, 2021Bachelor of Science in Computer Science at DHA Suffa University, Karachi, Pakistan
January 11, 2030 - July 1, 2021Qualifications
Cambridge IGCSEs and A-Levels
January 11, 2030 - July 25, 2025Flutter development using Dart, The App Brewery
January 1, 2020 - December 31, 2020User Experience Principles and Processes, Michigan University
January 1, 2020 - December 31, 2020Understanding User Needs, Michigan University
January 1, 2020 - December 31, 2020Cambridge IGCSEs and A-Levels
January 11, 2030 - January 4, 2026Flutter development using Dart, The App Brewery
January 1, 2020 - January 4, 2026User Experience Principles and Processes, University of Michigan
January 1, 2020 - January 4, 2026Understanding User Needs, University of Michigan
January 1, 2020 - January 4, 2026Cambridge IGCSEs and A-Levels
January 11, 2030 - January 4, 2026Flutter development using Dart
January 1, 2020 - January 4, 2026User Experience Principles and Processes, University of Michigan
January 1, 2020 - January 4, 2026Understanding User Needs, University of Michigan
January 1, 2020 - January 4, 2026Industry Experience
Financial Services, Travel & Hospitality, Professional Services, Software & Internet, Consumer Goods, Media & Entertainment
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Hire a Product Designer
We have the best product designer experts on Twine. Hire a product designer in Doha today.