Hi, I'm Anusuya, a digital marketing professional with two years of hands-on experience in Meta Ads, Google Ads, Email and WhatsApp Marketing. I enjoy optimizing campaigns and managing CRM systems to deliver measurable results that truly impact business growth. I'm also skilled in Shopify, marketplace management, and basic SEO. I'm passionate about creating engaging content and coordinating marketing initiatives like webinars and email automation. I strive to combine creativity with data analysis to help brands connect with their audiences effectively.…

Anusuya R

Hi, I'm Anusuya, a digital marketing professional with two years of hands-on experience in Meta Ads, Google Ads, Email and WhatsApp Marketing. I enjoy optimizing campaigns and managing CRM systems to deliver measurable results that truly impact business growth. I'm also skilled in Shopify, marketplace management, and basic SEO. I'm passionate about creating engaging content and coordinating marketing initiatives like webinars and email automation. I strive to combine creativity with data analysis to help brands connect with their audiences effectively.…

Available to hire

Hi, I’m Anusuya, a digital marketing professional with two years of hands-on experience in Meta Ads, Google Ads, Email and WhatsApp Marketing. I enjoy optimizing campaigns and managing CRM systems to deliver measurable results that truly impact business growth. I’m also skilled in Shopify, marketplace management, and basic SEO.

I’m passionate about creating engaging content and coordinating marketing initiatives like webinars and email automation. I strive to combine creativity with data analysis to help brands connect with their audiences effectively.

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Work Experience

Lead Digital Marketing Executive at Yenmurai Technologies, Tiruppur
May 31, 2025 - July 25, 2025
Successfully managed end-to-end digital marketing for 9 clients, increasing brand visibility and lead generation. Executed and optimized Meta Ads and Google Ads campaigns to drive conversions. Designed and managed email marketing campaigns with automation workflows. Handled Shopify accounts to improve e-commerce performance and user experience. Coordinated WhatsApp Marketing campaigns for customer communication and engagement. Improved website visibility through basic SEO practices and maintained Google Business Profile for local search. Created social media content using Canva and managed daily client social media accounts.
Jr. Digital Marketing Executive at Dr. Aravind’s IVF, Tiruppur
June 30, 2024 - July 25, 2025
Strategized and executed Facebook Ads and Google Ads campaigns to drive lead generation and brand awareness. Managed WhatsApp Marketing campaigns to enhance patient engagement. Handled CRM reporting and provided actionable insights to management. Conducted webinars for audience education and engagement. Managed and monitored social media channels to increase engagement and build community.

Education

B.sc Information Technology at Vellalar College for Women, Erode
January 1, 2020 - December 31, 2023
HSC at Jaivabai Girls Hr Sec School, Tiruppur
January 1, 2019 - December 31, 2020
SSLC at Jaivabai Girls Hr Sec School, Tiruppur
January 1, 2017 - December 31, 2018

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Retail, Software & Internet, Professional Services
    Just Desserts - Home-Based Dessert Brand

    I worked with a dessert baking business to create engaging posts and reels tailored for Instagram. By focusing on visually appealing content, trending audio, and strategic captions, I successfully increased their organic reach and boosted sales without any paid promotions. My content helped showcase the quality and uniqueness of their products, attracting new customers and improving brand visibility.

    Offnorth Fashions

    I partnered with Offnorth Fashions, a clothing brand, to significantly boost their online sales through a comprehensive e-commerce growth strategy. My services included:

    Meta (Facebook & Instagram) and Google Ads Management: Strategically created and managed high-performing ad campaigns, resulting in a 4X increase in sales.

    Email Marketing: Developed targeted email flows and promotional campaigns to improve customer retention and drive repeat purchases.

    WhatsApp Marketing: Implemented personalized WhatsApp campaign strategies to engage customers directly and boost conversions.

    Through data-driven decision-making and consistent optimization, I successfully elevated Offnorth Fashions’ digital presence and revenue.