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I'm Arpy, a 25-year-old professional with a deep passion for my work. I hold a bachelor's degree in Journalism and a master's in PR and Communications from Yerevan State University. My educational journey includes a one-year journalistic course at Hetq Media Factory, where I developed additional skills. I also gained valuable international experience working in the United States through a student program, which enriched my perspective and adaptability. I am enthusiastic about applying my broad skill set and knowledge to contribute effectively as a team member and collaborate with professionals in a dynamic work environment. I enjoy crafting engaging content, managing social media strategies, and leading creative projects that enhance brand presence.…I'm Arpy, a 25-year-old professional with a deep passion for my work. I hold a bachelor's degree in Journalism and a master's in PR and Communications from Yerevan State University. My educational journey includes a one-year journalistic course at Hetq Media Factory, where I developed additional skills. I also gained valuable international experience working in the United States through a student program, which enriched my perspective and adaptability. I am enthusiastic about applying my broad skill set and knowledge to contribute effectively as a team member and collaborate with professionals in a dynamic work environment. I enjoy crafting engaging content, managing social media strategies, and leading creative projects that enhance brand presence.

Arpy Barseghyan

Art Director, Social Media Manager, Content Creator, +1

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I'm Arpy, a 25-year-old professional with a deep passion for my work. I hold a bachelor's degree in Journalism and a master's in PR and Communications from Yerevan State University. My educational journey includes a one-year journalistic course at Hetq Media Factory, where I developed additional skills. I also gained valuable international experience working in the United States through a student program, which enriched my perspective and adaptability. I am enthusiastic about applying my broad skill set and knowledge to contribute effectively as a team member and collaborate with professionals in a dynamic work environment. I enjoy crafting engaging content, managing social media strategies, and leading creative projects that enhance brand presence.…I'm Arpy, a 25-year-old professional with a deep passion for my work. I hold a bachelor's degree in Journalism and a master's in PR and Communications from Yerevan State University. My educational journey includes a one-year journalistic course at Hetq Media Factory, where I developed additional skills. I also gained valuable international experience working in the United States through a student program, which enriched my perspective and adaptability. I am enthusiastic about applying my broad skill set and knowledge to contribute effectively as a team member and collaborate with professionals in a dynamic work environment. I enjoy crafting engaging content, managing social media strategies, and leading creative projects that enhance brand presence.

Available to hire

I’m Arpy, a 25-year-old professional with a deep passion for my work. I hold a bachelor’s degree in Journalism and a master’s in PR and Communications from Yerevan State University. My educational journey includes a one-year journalistic course at Hetq Media Factory, where I developed additional skills. I also gained valuable international experience working in the United States through a student program, which enriched my perspective and adaptability.

I am enthusiastic about applying my broad skill set and knowledge to contribute effectively as a team member and collaborate with professionals in a dynamic work environment. I enjoy crafting engaging content, managing social media strategies, and leading creative projects that enhance brand presence.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Armenian

Fluent

Russian

Fluent

Work Experience

Social Media Marketing Specialist at ProReCa Agency

December 31, 2024 - July 25, 2025

Developed and implemented social media strategies to enhance brand presence. Managed content creation and curation across various social media platforms. Analyzed performance metrics and adjusted strategies to improve engagement and reach. Coordinated with clients to align social media efforts with overall marketing goals.

Social Media Marketing Specialist at ProDiGi

December 31, 2021 - July 25, 2025

Created and managed social media campaigns to drive brand awareness. Utilized data analytics to track campaign performance and optimize content. Engaged with online communities and handled customer inquiries.

Game Presenter at Digitain (Imagine Live)

December 31, 2024 - July 25, 2025

Hosted live game shows, engaging audiences with dynamic presentation and commentary. Managed live interactions and ensured smooth operation of game segments.

Freelance Journalist at Aravot.am, Hetq.am, Mediax.am

December 31, 2018 - July 25, 2025

Researched and wrote articles on various topics as a reporter. Conducted interviews and verified information for accuracy. Managed deadlines and worked effectively under pressure while balancing academic responsibilities.

Cook at Work and Travel Program, United States

August 31, 2022 - July 25, 2025

Prepared and cooked meals in a high-volume restaurant setting.

Cashier at Work and Travel Program, United States

August 31, 2019 - July 25, 2025

Provided excellent customer service in a fast-paced retail environment.

Wine Promoter at Ijevan Group

December 31, 2017 - July 25, 2025

Promoted wine products and engaged with customers to boost sales. Provided product information and managed promotional events.

Art Director at ProReCa Agency

January 1, 2025 - Present

Led the conceptualization and execution of visual campaigns across digital and print platforms. Directed cross-functional creative teams including designers, photographers, and copywriters to ensure cohesive brand storytelling. Developed and maintained brand visual identity systems, ensuring consistency across all media. Collaborated with marketing and strategy teams to align creative direction with business goals and campaign objectives. Oversaw the production of high-quality visual assets, managing timelines, budgets, and vendor relationships. Reviewed and approved design work, providing actionable feedback to enhance creative output. Introduced innovative design solutions that elevated user experience and drove audience engagement. Utilized tools such as Adobe Creative Suite, Figma, and Sketch to guide and support hands-on creative development. Directed photo and video shoots from concept development to final post-production. Mentored junior designers and fostered a collaborative, h