I am a creative and analytical content professional who loves turning brand goals into high-performing campaigns. I build data-informed content systems, craft compelling storytelling, and orchestrate content planning and calendars that boost visibility, engagement, and sales. In my recent roles across fashion, beauty, and retail brands, I develop and execute social content strategies, manage cross-functional campaigns, and collaborate with creators to elevate brand storytelling. I thrive in fast-paced environments and enjoy translating insights into engaging content formats that resonate with diverse audiences.…

Fadekemi Adetoba

I am a creative and analytical content professional who loves turning brand goals into high-performing campaigns. I build data-informed content systems, craft compelling storytelling, and orchestrate content planning and calendars that boost visibility, engagement, and sales. In my recent roles across fashion, beauty, and retail brands, I develop and execute social content strategies, manage cross-functional campaigns, and collaborate with creators to elevate brand storytelling. I thrive in fast-paced environments and enjoy translating insights into engaging content formats that resonate with diverse audiences.…

Available to hire

I am a creative and analytical content professional who loves turning brand goals into high-performing campaigns. I build data-informed content systems, craft compelling storytelling, and orchestrate content planning and calendars that boost visibility, engagement, and sales.

In my recent roles across fashion, beauty, and retail brands, I develop and execute social content strategies, manage cross-functional campaigns, and collaborate with creators to elevate brand storytelling. I thrive in fast-paced environments and enjoy translating insights into engaging content formats that resonate with diverse audiences.

See more

Language

English
Fluent

Work Experience

Social Media Manager/Content Creator at RedTag
September 1, 2024 - Present
Developed and executed comprehensive content strategies that enhanced brand awareness and engagement, driving a 40% increase in follower base within four months. Managed and optimized social media accounts on platforms like Facebook and Instagram, cultivating a strong online presence and fostering community growth. Produced high-quality, engaging visual and written content, including videos and blog posts, tailored to resonate with the target audience and boost interaction. Analyzed social media metrics and KPIs to measure campaign performance, making data-driven adjustments to maximize engagement and reach. Collaborated with cross-functional teams (design, sales, and product development) to ensure cohesive marketing campaigns and executed seasonal promotions, contributing to a notable increase in sales.
Social Media Manager at Nawao
September 1, 2024 - Present
Planned and implemented strategic social media campaigns, increasing brand visibility and engagement across multiple platforms, including Facebook and Instagram. Curated and managed a dynamic content calendar to maintain consistent posting and strategic alignment with marketing objectives and events. Achieved a 50% increase in followers within three months through strategic social media campaigns and engaging content, boosting brand visibility and community growth. Monitored social media trends and competitors, adapting strategies to remain relevant and ahead in the industry landscape. Utilized analytics tools to evaluate campaign success and audience engagement, optimizing content strategies based on performance insights.
Social Media Manager at Colors NG
September 1, 2024 - July 25, 2025
Curated engaging content, including tutorials, vibrant photos, and videos, to highlight the diverse range of temporary hair dye products. Developed and implemented targeted social media campaigns, boosting brand awareness and driving engagement across various platforms. Partnered with influencers and beauty bloggers to create collaborative promotions, expanding Colors NG’s reach and presence within the beauty community. Engaged with customers by responding to inquiries, providing product recommendations, and fostering a loyal online community through interactive communication.
Social Media Manager at GWF Skincare
February 1, 2024 - July 25, 2025
Developed and implemented social media strategies to promote GWF Skincare’s products, increasing brand awareness and engagement across various platforms. Created and curated high-quality, visually appealing content, including images, videos, and captions, to showcase the brand’s skincare products and benefits. Engaged with followers, responding to comments, messages, and inquiries promptly to build strong relationships and foster a loyal customer base.
Social Media Manager at Purple Loco
June 1, 2021 - July 25, 2025
Researched social media trends in the fashion industry and implemented relevant strategies to align with business objectives, enhancing engagement with followers. Developed and produced high-quality content, including written, visual, and multimedia posts, to promote Purple Loco’s clothing line across social media channels. Maintained the brand’s image by using social media marketing tools to creatively showcase Purple Loco’s products, promotions, and fashion collections.
Content Writer at The Social Evangelist
December 1, 2022 - July 25, 2025
Researched and created engaging content aimed at helping businesses and personal brands improve their publicity and brand positioning through advanced digital marketing strategies. Optimized content for SEO, enhancing visibility and driving organic traffic to the brands’ platforms, boosting client acquisition and engagement.
Writer at PennCarson Writing Hub
June 1, 2023 - July 25, 2025
Developed high-quality content across various formats, including blogs, articles, and web copy, tailored to meet clients' specific needs and objectives. Edited and proofread content to maintain high editorial standards, enhancing clarity, readability, and alignment with client branding and messaging strategies.
Social Media Manager / Content Creator at RedTag
September 1, 2024 - Present
Developed and executed comprehensive content strategies that enhanced brand awareness and engagement, driving a 40% increase in follower base within four months. Produced high-quality visual and written content, analyzed metrics to optimize performance, and collaborated with cross-functional teams to support seasonal promotions and sales.
Social Media Manager at GWF Skincare
July 1, 2023 - February 1, 2024
Implemented social media strategies to promote skincare products, produced high-quality content, and built relationships with followers to drive brand loyalty and engagement.
Social Media Manager at Purple Loco
March 1, 2020 - June 1, 2021
Researched fashion trends, created content across posts and multimedia formats, and used social tools to showcase products and promotions while maintaining brand image.
Content Writer at The Social Evangelist
July 1, 2021 - December 1, 2022
Researched and created engaging content aimed at improving publicity and brand positioning through digital marketing strategies; optimized content for SEO to drive organic traffic and engagement.
Writer at PennCarson Writing Hub
December 1, 2022 - June 1, 2023
Developed high-quality content across blogs, articles, and web copy; edited and proofread to maintain editorial standards and align with client branding.
Content Strategist / Content Creator at REDTAG
September 1, 2024 - Present
Developed and executed comprehensive content strategies that enhanced brand awareness and engagement, driving a 70% increase in follower base. Managed content calendars, campaign timelines and brand messaging to maintain consistent communication across all platforms. Produced high-quality, engaging visual and written content tailored to resonate with the target audience (e.g., 'If Lagos Events Were REDTAG Outfits', 'Lagos Fashion Week'), and created data-driven content plans to boost interaction and visibility. Collaborated with cross-functional teams to execute promotions for Black Friday, Christmas Offers, VIP Packages, and in-store activations. Drove product visibility without model access by leveraging flatlays, POV videos, and event-themed outfit ideas.
Content Strategist at Nawao
September 1, 2024 - Present
Developed content strategies positioning Nawao as a one-stop platform for fashion items and home appliances. Curated and managed a dynamic content calendar to ensure consistent posting and alignment with marketing goals. Achieved a 50% increase in followers through strategic campaigns and engaging content, boosting brand visibility and community growth. Coordinated influencer collaborations, scriptwriting, and shopping guides.
Content Strategist at Haircolors.ng
February 1, 2024 - September 1, 2024
Led the relaunch content strategy and social media direction to support the brand’s bold Gen Z identity. Mapped content pillars focused on colour transformations, hair inspiration, product benefits, and behind-the-scenes storytelling. Partnered with beauty influencers to execute collaborative promotions, expanding reach within the beauty community.
Creative Assistant at Purple Loco
March 1, 2020 - June 1, 2021
Researched social media trends in the fashion industry and implemented relevant strategies to align with business objectives, supporting clothing line launches. Maintained the brand image by showcasing products, promotions, and fashion collections through social media marketing tools and creative visuals.

Education

Bachelor of Arts at University of Ibadan, Nigeria
January 1, 2017 - December 31, 2023
Bachelor of Arts in Classics at University of Ibadan, Nigeria
January 1, 2017 - January 1, 2023
Bachelor of Arts in Classics (B.A.) at University of Ibadan
January 1, 2017 - January 1, 2023

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Media & Entertainment, Professional Services, Consumer Goods, Software & Internet