I am Shiv Madishetty, a Creative Manager with over 20 years of experience in the creative industry, specializing in diverse global markets including the Middle East, Africa, UK, US, and India. My expertise lies in leading brand design initiatives for major brands like Dabur International, Super-Max World, Swiss Arabian Perfumes, and KPN Fresh Retail, spanning creative, design, digital, and print media. I am passionate about creative thinking and innovative design solutions that deliver impactful results and enhance brand visibility and engagement. I have strong skills in team leadership and project management, helping to motivate teams and ensure consistent brand design across multiple markets. Outside of work, I pursue creative exploration through music, books on branding strategies, and DIY projects, enjoying travel and community engagement to stay inspired and connected.…

Shiv Madishetty

I am Shiv Madishetty, a Creative Manager with over 20 years of experience in the creative industry, specializing in diverse global markets including the Middle East, Africa, UK, US, and India. My expertise lies in leading brand design initiatives for major brands like Dabur International, Super-Max World, Swiss Arabian Perfumes, and KPN Fresh Retail, spanning creative, design, digital, and print media. I am passionate about creative thinking and innovative design solutions that deliver impactful results and enhance brand visibility and engagement. I have strong skills in team leadership and project management, helping to motivate teams and ensure consistent brand design across multiple markets. Outside of work, I pursue creative exploration through music, books on branding strategies, and DIY projects, enjoying travel and community engagement to stay inspired and connected.…

Available to hire

I am Shiv Madishetty, a Creative Manager with over 20 years of experience in the creative industry, specializing in diverse global markets including the Middle East, Africa, UK, US, and India. My expertise lies in leading brand design initiatives for major brands like Dabur International, Super-Max World, Swiss Arabian Perfumes, and KPN Fresh Retail, spanning creative, design, digital, and print media. I am passionate about creative thinking and innovative design solutions that deliver impactful results and enhance brand visibility and engagement.

I have strong skills in team leadership and project management, helping to motivate teams and ensure consistent brand design across multiple markets. Outside of work, I pursue creative exploration through music, books on branding strategies, and DIY projects, enjoying travel and community engagement to stay inspired and connected.

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Skills

Experience Level

Language

English
Fluent
Hindi
Advanced
Urdu
Advanced
Panjabi, Punjabi
Intermediate
Kannada
Advanced
Tamil
Intermediate
Arabic
Intermediate

Work Experience

Sr. Brand Design Manager at KPN Fresh Retail - WestBridge Capital
January 1, 2025 - Present
Led the visual design of promotional campaigns including digital, print, and e-commerce for over 150 retail stores, enhancing brand visibility and customer experience. Implemented strategic in-store displays that increased customer dwell time by 25% on average, boosting potential sales. Coordinated with stakeholders and brand teams to deploy in-store graphic solutions, resulting in a 20% sales uptick year-over-year. Directed creation of point-of-purchase displays contributing to a 15% increase in accessory cross-sales. Supervised design and production of new store fixtures, reducing costs by 10% through vendor negotiations.
Sr. Creative Manager at Manipal Technologies Ltd
January 31, 2025 - July 25, 2025
Created visually compelling designs for digital and print media including social media content and presentations. Demonstrated strong focus on conceptual communication, art direction, and storytelling. Oversaw brand integrity across diverse markets from emerging to established sectors. Coordinated art teams and pitched event-based ideas to clients, enhancing brand engagement.
Sr. Brand Design Manager at Dabur International Ltd
August 31, 2022 - July 25, 2025
Designed and developed brand identity for ORS, Vatika Afro Naturals, and other creatives for print, packaging, marketing, and digital media, ensuring consistent brand visibility across 7 global markets. Created over 200 high-quality visuals for digital and print platforms, boosting brand engagement by 20%. Developed communication kits for multi-stage market implementations and supported global brand standards achieving 98% consistency ratings.
Sr. Art Director at MASS Advertising & Marketing
December 31, 2004 - July 25, 2025
Conducted brainstorming sessions to develop advertising events and 360-degree campaigns. Managed over 20 creative assignments ensuring timely delivery and resource savings of 15%. Planned marketing materials such as teasers, press ads, and hoardings resulting in a 10% customer acquisition increase.
Sr. Art Director at The Creative Group
December 31, 2023 - July 25, 2025
Collaborated with Creative Director to produce high-impact advertising campaigns. Emphasized conceptual communication, art direction, and design with intended marketing impacts. Coordinated art teams for event ideas and managed extensive print and outdoor advertising projects for clients including the Taj Group.
Sr. Perfume Designer at Swiss Arabian Perfumes
December 31, 2008 - July 25, 2025
Developed innovative 3D mock-up renders and packaging designs tailored to market and consumer preferences. Managed packaging and retail in-store designs for premium segment perfumes, increasing sales by 20% over two years. Executed experimental packaging and in-store promotional materials enhancing brand presence.
Creative Manager at Super-Max Ltd.
December 31, 2014 - July 25, 2025
Established and managed Super-Max’s global in-house design studio, successfully completing 25+ branding projects within the first year. Led new product development and grooming category rebranding, increasing year-over-year sales by 15%. Created luxurious packaging to protect and display products effectively across different market stages.
Sr. Brand Design Manager at KPN Fresh Retail - WestBridge Capital
January 1, 2025 - Present
Created visually compelling digital and print designs tailored to client objectives, including social media content, advertisements, and pitch presentations. Focused on conceptual communication, art direction, and storytelling that delivers measurable impact. Oversaw visual integrity across diverse markets ensuring brand consistency. Led art teams and pitched event ideas to enhance brand engagement. Directed promotional campaigns across 150+ retail stores improving brand visibility and customer experience. Implemented strategic displays that increased dwell time and sales, and managed store fixture production, reducing costs through vendor negotiations.
Sr. Creative Manager at Manipal Technologies Ltd
January 31, 2025 - September 4, 2025
Led brand design initiatives for major brands including Dabur International, Super-Max World, Swiss Arabian Perfumes, and KPN Fresh Retail. Specialized in creative, design, digital, and print media to drive innovative branding strategies. Managed creative teams effectively to deliver results that enhanced brand visibility and engagement. Contributed to retail growth and brand consistency with strategic brand design solutions.
Sr. Brand Design Manager at DaburInternational Ltd
August 1, 2022 - September 4, 2025
Designed and developed brand identity for multiple brands like ORS, Vatika, and Afro Naturals across 7 global markets. Delivered over 200 high-quality creatives for digital and print media, boosting brand engagement by 20%. Created 'communication kits' for multi-region product launches improving rollout efficiency by 20%. Ensured 98% consistency rating in campaigns by upholding global brand standards. Focused on beauty, hair, and skin care product categories.
Creative Manager at Super-Max Ltd.
December 1, 2014 - September 4, 2025
Established Super-Max’s global in-house design studio and completed over 25 branding projects across the Middle East in the first year. Led new product development and rebranding for personal hygiene categories, increasing sales by 15% annually. Managed visual consistency across various markets for grooming products. Designed luxury packaging aligned with consumer preferences. Focused on men’s grooming hygiene care product category.
Sr. Perfume Designer at Swiss Arabian Perfumes
December 1, 2008 - September 4, 2025
Created new 3D mock-up renders and packaging designs for perfume ranges tailored to consumer preferences and competition. Designed promotional materials including posters, banners, window displays, and trade show graphics. Enhanced upscale packaging for high-value mid-mass Arabic and French perfumes, driving a 20% sales increase in premium categories over two years.
Sr. Art Director at MASS Advertising & Marketing
December 1, 2004 - September 4, 2025
Led creative brainstorming sessions for advertising events and campaigns. Coordinated over 20 creative assignments, ensuring timely delivery and optimizing resources to save 15%. Developed marketing materials such as teasers, press ads, and hoardings leading to 10% increase in customer acquisition.
Sr. Art Director at The Creative Group
December 31, 2023 - September 4, 2025
Collaborated with the Creative Director on high-impact advertising campaigns focusing on conceptual communication and art direction. Coordinated art teams and client event ideas. Worked for clients including Citibank Sparkle and managed brand portfolios including Taj Group, Al Husaifa Decor, and Bhima Jewellery.
Design related role at Unspecified
May 1, 2000 - September 4, 2025
Worked in the beauty, hair, and skin care product category; earlier career phase without detailed dates or roles described.

Education

Bachelor of Fine Arts at Chitrakala Parishad - College, Bangalore University
January 1, 1995 - May 31, 2000
Bachelor of Fine Arts at Chitrakala Parishad - College, Bangalore University
January 11, 2030 - September 4, 2025

Qualifications

Generative AI imaging: What Creative Pros Need to Know
January 11, 2030 - July 25, 2025
MASTERCLASS on : Design Thinking by Google
January 11, 2030 - July 25, 2025
Generative AI Imaging: What Creative Pros Need to Know
January 11, 2030 - September 4, 2025
Design Thinking by Google
January 11, 2030 - September 4, 2025

Industry Experience

Retail, Consumer Goods, Media & Entertainment, Wholesale & Distribution, Other, Professional Services, Travel & Hospitality

Skills

Experience Level