Available to hire
I am a proactive and business-oriented manager with 25 years of experience steering organizations through complex transitions and building empowered, talented teams in cross-cultural environments. My passion lies in online marketing, SEO, and PPC, backed by strong analytical skills and extensive marketing experience.
I specialize in developing and implementing online marketing strategies that drive business development and customer engagement. Over the years, I have successfully managed large marketing budgets and delivered impressive growth in organic traffic and sales for diverse client industries including retail, fashion, and health.
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
Language
English
Fluent
French
Intermediate
Work Experience
Business Developer, Partner at RWD (RomaniaWebDesign.com)
August 1, 2014 - PresentDeveloping, auditing, and implementing SEO strategies for clients. Building the agency's digital editorial and marketing strategy. Business development and relationship management with existing customers. Managing customer expectations and planning clients' projects. Achievements include acquiring over 50 new clients in 10 years, increasing clients' website sales by 150% through PPC, managing an online marketing budget of over 150,000 Euro, and raising organic traffic by 300% with a 35% sales increase from organic traffic.
General Manager at Radio City FM Bucharest
August 1, 2014 - July 25, 2025Reached break-even point for the radio network and prepared the business for exit. Successfully finished and closed the POSDRU project “Radio School” with a 3 million Euro budget. Recruited and coordinated project team members, managed budgeting and project plans, maintained relations and monthy reporting with European Authorities, built radio station editorial and marketing strategy, consolidated business relationships and recovered 65% of P&L for last two financial years. Launched and developed new website and live-streaming service.
Business Administrator at Logo 77 Logic
December 31, 2015 - July 25, 2025Managed startup business development and financial optimization for Newspaper “Kamikaze”. Developed sales and distribution network, coordinated production, marketing, and technical services policies, managed marketing and sales campaigns, established relationships with major advertising agencies, and built company brand nationwide including launching four national marketing campaigns and a company website.
General Manager at City Gate SA
January 1, 2010 - July 25, 2025Fulfilled privatization and restructuration plan, managed staff to meet business goals, prepared financial reports, refocused the company on building materials and logistics sector, developed strategic plans, built company image through collaborations with customers and authorities, managed import/export relations, finalized privatization/restructuration 5-year plan, created new sales teams, built warehouses, expanded fleet, and established business partnerships.
Communication Manager at Delta Distribution SA
August 1, 2004 - July 25, 2025Developed and conducted internal communication strategies for HR department. Implemented and monitored internal communication campaigns, managed press and authorities relations, launched and built new brands and showrooms, developed new interactive company website, and designed annual product catalogs.
Brand Manager at Besta Vox Promotion
August 31, 2003 - July 25, 2025Developed and conducted communication and marketing strategies for the advertising agency’s brands. Implemented marketing campaigns, managed press relations, monitored customer satisfaction, launched new company brand, developed website and presentation catalog, and managed 3 Below The Line campaigns.
Brand Manager at Heidi Chocolate Suisse
September 1, 2002 - July 25, 2025Developed and implemented communication and marketing strategies for chocolate and sweets brands. Redesigned company logo and brand, developed company website, launched two new brands, managed marketing campaigns, and supported sales with marketing materials and product packaging.
Education
High School Diploma at High School of Informatics, Suceava
January 1, 1991 - December 31, 1995Bachelor's Degree at Academy of Economics, Bucharest, Faculty of Cybernetics
January 1, 1995 - December 31, 2001Qualifications
Interpersonal Managing Skills
January 11, 2030 - July 25, 2025Performance Management
January 11, 2030 - July 25, 2025Coaching
January 11, 2030 - July 25, 2025Developing Standards
January 11, 2030 - July 25, 2025Financial Planning and Strategy
January 11, 2030 - July 25, 2025Strategic Planning
January 11, 2030 - July 25, 2025Public Speaking
January 11, 2030 - July 25, 2025Industry Experience
Media & Entertainment, Retail, Healthcare, Education, Transportation & Logistics, Wholesale & Distribution, Professional Services, Real Estate & Construction, Non-Profit Organization
Experience Level
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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