Hi, I’m Nadine Seifert, a passionate Social Media & Brand Manager with a focus on building engaging communities and measurable campaigns. I develop strategy for Facebook, Instagram and Pinterest, create compelling formats and postings, and monitor KPI-based performance while managing budgets and coordinating with internal teams and external agencies. Over the years I’ve worked with publishers, education brands and travel/digital platforms across the DACH region, bringing interdisciplinary insights from ethnology, psychology and sociology into audience understanding and content design. I’m hands-on, collaborative and data-driven, always aiming to deliver value for brands and their communities.

Nadine Seifert

Hi, I’m Nadine Seifert, a passionate Social Media & Brand Manager with a focus on building engaging communities and measurable campaigns. I develop strategy for Facebook, Instagram and Pinterest, create compelling formats and postings, and monitor KPI-based performance while managing budgets and coordinating with internal teams and external agencies. Over the years I’ve worked with publishers, education brands and travel/digital platforms across the DACH region, bringing interdisciplinary insights from ethnology, psychology and sociology into audience understanding and content design. I’m hands-on, collaborative and data-driven, always aiming to deliver value for brands and their communities.

Available to hire

Hi, I’m Nadine Seifert, a passionate Social Media & Brand Manager with a focus on building engaging communities and measurable campaigns. I develop strategy for Facebook, Instagram and Pinterest, create compelling formats and postings, and monitor KPI-based performance while managing budgets and coordinating with internal teams and external agencies.

Over the years I’ve worked with publishers, education brands and travel/digital platforms across the DACH region, bringing interdisciplinary insights from ethnology, psychology and sociology into audience understanding and content design. I’m hands-on, collaborative and data-driven, always aiming to deliver value for brands and their communities.

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Language

English
Advanced
French
Beginner
Spanish; Castilian
Beginner

Work Experience

Brand & Social Media Managerin at Cornelsen Verlag GmbH
March 31, 2025 - July 25, 2025
Developed brand strategy and social media plans for Facebook, Instagram, and Pinterest, managed brand development, created post formats and content, performed KPI-based reporting and monitoring, and managed internal and external campaign projects with budget oversight.
Brand & Social Media Manager at Cornelsen Verlag GmbH
March 1, 2025 - October 8, 2025
Strategy development for Facebook, Instagram & Pinterest; brand building and development; format development; posting creation (copy & assets); KPI-based reporting & monitoring; campaign development internally and with external agencies; budget management.
Freelance Social Media & Community Manager
February 1, 2025 - Present
Independent role providing social media strategy, content planning and community management for clients; focus on KPI-based reporting and cross-channel coordination.
Freie Social Media & Community Managerin at Self-employed
February 1, 2025 - Present
Managing social media and community engagement independently, working on strategy, content creation, and community management.
Social Media & Content Managerin at Heimat active GmbH
December 31, 2018 - July 25, 2025
Created posts and stories for Instagram and Facebook for clients such as adidas_DE, adidas Runners, and Runbase. Managed creation briefs, community care, and contributed to social media pitch development.
Social Media & Content Manager at Heimat active GmbH
December 1, 2018 - October 8, 2025
Creation of postings and stories for Instagram and Facebook ( adidas_DE, adidas Runners, Runbase ); briefing of creation; community management; involvement in social media pitches.
Social Media Managerin DACH at HolidayPirates GmbH
August 31, 2018 - July 25, 2025
Produced posts for Facebook, Twitter, Instagram, and Pinterest, handled content sourcing and planning, community management, and created non-deal content such as magazine and inspiration articles with KPI reporting.
Social Media Manager DACH at HolidayPirates GmbH & Co. KG
August 1, 2018 - October 8, 2025
Creation of postings for Facebook, Twitter, Instagram & Pinterest; content sourcing & planning; community management; production of Non-Deal Content for DACH (magazine and inspiration articles); KPI-based reportings & monitoring.
Community Manager / Affiliate Manager at Serienjunkies GmbH & Co. KG, Berlin
August 31, 2015 - July 25, 2025
Managed community and affiliate marketing activities.
Community Manager / Affiliate Manager at Serienjunkies GmbH & Co. KG
August 1, 2015 - October 8, 2025
Community management and affiliate coordination in the context of digital media platforms.
Customer Support, Content Manager at Racebets International Gaming Ltd., Malta
August 31, 2014 - July 25, 2025
Handled customer support and content management responsibilities.
Customer Support, Content Manager at Racebets International Gaming Ltd., Malta
August 1, 2014 - October 8, 2025
Customer support and content management for gaming platform.
Content Moderatorin at Besedo Global Services AB, Malta
March 31, 2014 - July 25, 2025
Worked as a content moderator ensuring quality and compliance.
Content Moderator at Besedo Global Services AB, Malta
March 1, 2014 - October 8, 2025
Content moderation responsibilities for online platforms.
Redakteurin at FreudeSchenken AG (Website Cluelist), Berlin
November 30, 2013 - July 25, 2025
Editorial responsibilities for website content.
Redakteurin at FreudeSchenken AG (Website Cluelist)
November 1, 2013 - October 8, 2025
Editorial work for website content and related pieces.
Trainee im Content und in der Online-Redaktion at Idealo, Berlin
December 31, 2012 - July 25, 2025
Trainee role focused on content creation and online editorial work.
Trainee im Content und in der Online-Redaktion at Idealo
December 1, 2012 - October 8, 2025
Trainee in content creation and online editorial processes.

Education

Magister at Ruprecht-Karls-Universität Heidelberg
October 1, 2003 - November 30, 2009
Abitur at Albert-Einstein-Gymnasium Hameln
December 1, 1995 - June 30, 2001
Magister in Ethnology, Psychology and Sociology at Ruprecht-Karls-Universität Heidelberg
October 1, 2003 - November 1, 2009
Germanistik (replaced by Englische Philologie) at Ruprecht-Karls-Universität Heidelberg
April 1, 2003 - September 1, 2003
Psychology (Nebenfach) at Ruprecht-Karls-Universität Heidelberg
October 1, 2002 - December 1, 2009
Germanistik & Ethnologie at Ruprecht-Karls-Universität Heidelberg
April 1, 2002 - September 1, 2002
Germanistik & Philosophie at Ruprecht-Karls-Universität Heidelberg
October 1, 2001 - March 1, 2002
Abitur at Albert-Einstein-Gymnasium Hameln
December 1, 1995 - June 1, 2001
Gymnasium Bad Nenndorf at Gymnasium Bad Nenndorf
November 1, 1993 - November 1, 1995
Matthias-Claudius-Gymnasium Gehrden at Matthias-Claudius-Gymnasium Gehrden
August 1, 1993 - October 1, 1993

Qualifications

Zertifikatsstudium Diversity Management
May 1, 2023 - May 31, 2024
Social Media Management
February 1, 2016 - March 31, 2016
Professional Online-Marketing-Managerin (WE-Certified)
February 1, 2015 - April 30, 2015
Zertifikatsstudium Integrations- & Diversity-Management
May 1, 2023 - May 1, 2024
Social Media Management (Abschlussnote: 1,0)
February 1, 2016 - March 1, 2016
Professional Online-Marketing-Managerin (WE-Certified)
February 1, 2015 - April 1, 2015

Industry Experience

Media & Entertainment, Software & Internet, Retail, Education, Professional Services