I'm a web developer with 8 years of experience in WordPress, Elementor, Wix, HTML, and CSS. My blend of communication and marketing expertise allows me to build strategic digital platforms that boost brand awareness and drive business growth. I enjoy working closely with clients to create responsive, user-friendly websites customized to their unique needs, while also implementing SEO and marketing strategies to maximize reach and conversions.

Muhammad Farid Naufal

I'm a web developer with 8 years of experience in WordPress, Elementor, Wix, HTML, and CSS. My blend of communication and marketing expertise allows me to build strategic digital platforms that boost brand awareness and drive business growth. I enjoy working closely with clients to create responsive, user-friendly websites customized to their unique needs, while also implementing SEO and marketing strategies to maximize reach and conversions.

Available to hire

I’m a web developer with 8 years of experience in WordPress, Elementor, Wix, HTML, and CSS. My blend of communication and marketing expertise allows me to build strategic digital platforms that boost brand awareness and drive business growth. I enjoy working closely with clients to create responsive, user-friendly websites customized to their unique needs, while also implementing SEO and marketing strategies to maximize reach and conversions.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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Language

English
Advanced

Work Experience

Marketing PIC and Customer Service Divisi Puspita Radja Herbal at SEVENMORE.co (CV Cipta Abhipraya), Yogyakarta
April 1, 2023 - Present
Coordinated promotional media and marketing efforts with the design and editing division. Provided customer service for Puspita Radja Herbal customers. Conducted e-commerce keyword research and managed promotional campaigns on e-commerce platforms and social media. Researched advertising strategies on Google Ads and Meta Pixel. Successfully increased sales by 20% within 3 months, increased social media ad engagement, coordinated online and offline marketing subfields, and maintained customer loyalty effectively.
Marketing PIC and Customer Service Divisi Puspita Radja Herbal at SEVENMORE.co (CV Cipta Abhipraya)
April 1, 2023 - Present
Coordinated promotional media and marketing efforts with the design and editing division, provided customer service for Puspita Radja Herbal customers, conducted e-commerce keyword research, managed promotional campaigns on e-commerce platforms and social media, researched advertising strategies on Google Ads and Meta Pixel. Successfully increased sales by 20% within 3 months and increased social media ad engagement. Coordinated both online and offline marketing subfields.
Academic Staff at Academic Administrative Bureau of Universitas Muhammadiyah Yogyakarta, Yogyakarta
March 31, 2023 - July 25, 2025
Produced graphic design materials such as cover book designs for graduation, event publications, and institutional website content. Served as website admin for the institution. Carried out administrative functions for postgraduate student registration and related graduation processes. Provided photo and printing services for student ID cards for 10,000 students over two academic years. Supported university leaders and students with administrative tasks, including leave and transfer requests. Participated as graduation committee member for six graduation events. Developed website integration with social media advertising to expand outreach.
Academic Staff at Academic Administrative Bureau of Universitas Muhammadiyah Yogyakarta
March 31, 2023 - July 25, 2025
Produced graphic designs for institutional needs including graduation cover books and event publications. Administered institutional website and served as admin. Handled registration and post-graduation administrative processes for students. Provided photo services and printed Student ID Cards for 10,000 students. Supported university leaders and students with leaves and transfers. Served on organizing committee for six graduation periods. Designed graphics for social media, announcements, and integrated website with social media advertising.
Web & SEO Developer at Freelance Web Designer, Yogyakarta
June 1, 2022 - Present
Provided specialized freelance web design and front-end development services for individual clients and small businesses. Engineered and deployed responsive WordPress websites including custom theme development and plugin integration (e.g., WooCommerce, ACF). Utilized Elementor Pro for conversion-focused landing pages and advanced features. Developed and optimized Wix websites with custom code injections. Applied HTML5 and CSS3 for custom layouts ensuring cross-browser compatibility and accessibility. Managed full project lifecycle from requirements to deployment, ensuring timely and budget-compliant delivery.
Web & SEO Developer (Freelance)
June 1, 2022 - Present
Provided specialized freelance web design and front-end development services, delivering tailored digital solutions to individual clients and small businesses. Engineered and deployed responsive WordPress websites from concept to launch, including custom theme development and robust plugin integration (WooCommerce, ACF). Utilized Elementor Pro to design conversion-focused landing pages and ecommerce storefronts with advanced animations. Developed and optimized websites on Wix with custom code enhancements. Applied clean HTML5/CSS3 for custom layouts and UI components. Managed full project lifecycles ensuring on-time, on-budget delivery.
Web & SEO Developer at SEVENMORE.co (CV Cipta Abhipraya), Yogyakarta
January 1, 2020 - Present
Led the website development team to create branding tools for the company and its products. Conducted UI research and development for subsidiary websites. Collaborated with product managers and stakeholders to define technical specifications. Built and developed WordPress-based websites with page builder, transformed a blog into an e-commerce site using WooCommerce, and integrated Google Ads and Meta Pixels. Developed SEO strategies resulting in a 50% increase in website traffic. Enhanced user interaction to drive visitor conversion from awareness to sales. Customized paid plugins and developed a website using Node.js and React.js.
Web & SEO Developer at SEVENMORE.co (CV Cipta Abhipraya)
January 1, 2020 - Present
Led the website development team as a branding tool, conducted UI R&D for subsidiary websites, collaborated with product managers and stakeholders to gather requirements, built WordPress-based websites using page builders, transformed blog website to e-commerce with WooCommerce. Developed SEO strategies that increased traffic by 50%, enhanced visitor interactions from awareness to sales, developed HTML/CSS on Elementor-based webpages, customized paid plugins, built one website with Node.js and React.js, troubleshot technical issues, collaborated with design and project management, and integrated Google Ads and Meta Pixels.
Fulltime Internship - Public Relations at Temanggung Regency Government, Temanggung
September 30, 2019 - July 25, 2025
Covered events involving Regent, Vice Regent, and regional leadership through videos, photos, and news reports. Produced video documentaries and generated news releases for the official regional website.
Fulltime Internship - Public Relations at Public Relations of Temanggung Regency Government
September 30, 2019 - July 25, 2025
Conducted coverage of activities involving Regents and leadership through video, photo, and news reports. Produced video documentaries and generated news releases for the official website of Temanggung Regency Regional Secretariat.
Parttime Teenage Announcer at OFA Radio
July 31, 2016 - July 25, 2025
Broadcasted content targeting teenagers, scheduled advertisement airtime, and managed music playback through the Zara application.

Education

Sarjana Ilmu Komunikasi (S.I.Kom.) at Universitas Muhammadiyah Yogyakarta
September 1, 2016 - September 30, 2020
Sarjana Ilmu Komunikasi (S.I.Kom.) at Universitas Muhammadiyah Yogyakarta
September 1, 2016 - September 30, 2020

Qualifications

Finalist Awardee – REAKSI PRAKASITA
January 1, 2018 - December 31, 2018
Finalist Awardee – REAKSI PRAKASITA
January 1, 2018 - December 31, 2018

Industry Experience

Software & Internet, Education, Government, Retail, Professional Services, Media & Entertainment